UpLead Pricing: Choosing the Best Plan for Your Business

What is UpLead?

UpLead, much like Bookyourdata, is primarily a B2B lead generation service. In return for a monthly payment, it allows you access to its database of email addresses, phone numbers, and other data on businesses that may become your customers in future.

Though this company has many more competitors today than it did at its founding in 2017, it remains a strong option when your marketing department needs to outsource some of the more tedious tasks related to prospecting for leads.

UpLead Key Features

Of course, UpLead is far from the only platform that provides this kind of support to sales teams in multiple industries. Some of the things that set it apart from its competitors include:

• Real-time email verification: Purchased addresses are checked for deliverability right before they’re provided to you.
• Specificity: Rather than manually sorting through a bunch of records, you can apply a number of search filters like job title, industry, revenue, and location to weed out irrelevant leads.
• Technographic data: You can tell at a glance what kinds of technological and IT infrastructure tools different companies use. Understanding their existing tech stacks is essential if you’re selling a cloud-based or software solution.
• Data enrichment: Aside from telling you how to get in touch with prospects, UpLead allows you to expand and update your existing marketing lists by adding the kinds of information mentioned above. This useful tool is often available only as a paid extra, as you’ll see when reviewing Seamless.ai’s pricing model.

Making use of these value-adding features can have considerable practical implications. The additional information UpLead provides at higher pricing tiers, for instance, allows sales reps to get a feel for which companies are most likely to do business with them – before they even pick up the phone. As another example, UpLead’s high level of data quality prevents you from wasting time and other resources on leads you can’t easily contact, improving efficiency.

UpLead Pricing Options

For the most part, UpLead is pretty transparent about what each of the packages it offers to smaller businesses costs. It also grants discounts to larger organizations, though these kinds of customers are encouraged to connect with one of their sales representatives to help determine which combination of features offers them the best balance between budget-friendliness and flexibility.

These “Professional” plans are also the only ones that include multi-user support. You should also, when reviewing your pros-and-cons list, remember that this company has monthly billing options. By contrast, companies like ZoomInfo's pricing structures are based on long-term contracts, locking you in. If you don’t mind this, UpLead still offers annual billing, which can save you an additional 25% or so if you’re willing to commit to using this lead generation service.

Essentials

• Provides verified, up-to-date phone numbers and email addresses for prospects.
• Includes access to UpLead’s Chrome lead prospecting extension.
• Limited CRM integration.

One-person businesses or those still finding their feet with digital marketing will generally start with this plan. Once you begin to scale up, though, you may start to feel its limitations, particularly only being able to export 170 contacts per month. For comparison, Lead411’s pricing at the same level gives you 200 lead exports per month and then requires 50c per additional record; UpLead charges 60c.

Plus

• Includes all features of Essentials plan.
• Provides technographic data on companies’ software usage.
• Comes with 400 credits/month, additional records cost 50c each.

Sooner or later, people with some experience of cold calling or emailing will find the constraints of the Essentials package cramping their style. In this case, you can easily upgrade to the Plus tier.

Though you’ll be able to gather data on more prospects this way, the real value lies in the depth of the information provided. Specifically, the data enrichment feature allows you to expand and update what you know about each prospect, preventing a growing sales team from wasting time on leads that are unlikely to pan out.

Professional

• All the functionality of lower pricing tiers.
• Potentially unlimited access to UpLead’s B2B database.
• Includes upgrades like multiple user support, buyer intent signals, and competitor analysis.

Once a maturing business starts harnessing the advanced capabilities some online lead generation services offer, you’ll realize that marketing ROI (Return On Investment) can be significantly improved by getting a broader view of each prospect. 

At this point, or if seeking an alternative to RocketReach or some similar platform, you’ll consider UpLead’s Professional service. While its cost isn’t public knowledge and depends on your specific requirements, the subscription is rumored to be about $400/month.

Value-Added Services

• Pricing depends on client requirements.
• Increased personalized attention and customer support.
• Improved custom CRM integration and AI features available.

When your marketing team has grown beyond a few people, using any given sales intelligence platform starts to come with certain hidden costs and inefficiencies. Chief among these are training and related expenses, or simply failing to use the software to its full potential. 

Some of this comes down to how intuitive the user interface is. To give one example, users find Bookyourdata more user-friendly than ZoomInfo – this simple difference can affect the total cost of ownership significantly.

In the same vein, paying more for dedicated assistance from the UpLead team becomes a smart move. Depending on how much you’re willing to shell out, you can have your own personal advisor and troubleshooter to lean on – reach out to UpLead to learn more about what they can do for larger companies and businesses with specific needs.

How Much Does UpLead Cost Monthly?

The plan variety Uplead offers seems simple enough, with more costly subscriptions including additional features and larger pools of export credits. Fortunately, you can use their free trial to explore the platform’s functionality for a period of 7 days and get 5 leads for free into the bargain. If, liking what you see, you choose a basic monthly subscription afterward, you’ll pay from $99/month upward (and you can easily upgrade your plan at any time).

Comparing UpLead with similar options becomes more difficult as advanced features come into play, though. When comparing ZoomInfo with its competitors, for instance, you should keep in mind that it is a true soup-to-nuts sales intelligence platform, not just mainly a lead generation service as in the case of UpLead.

How Much Does UpLead Cost Annually?

If you’re willing to take the plunge, UpLead’s annual pricing is cost-effective – if you feel you need the Plus package, for instance, you’ll find that it sets you back only $1,788 annually. Doing the math, this amounts to saving $50 each month while getting access to 4,800 leads per year.

However, though anyone can throw around some numbers, these only make sense when viewed in the context of what other email list providers charge. You will have to do your own research after defining your sales team’s needs, then weigh the various options available to you. 

For instance, though fairly expensive at $2,988 if you choose annual pricing, RocketReach's “Ultimate” package also lets you export 10,000 leads annually. This should be more than enough for all but the most marketing-intensive businesses, but also represents a waste of money if you don’t have the resources or desire to contact such a large inflow of new prospects.

What Do Users Think About UpLead Pricing Options?

As with almost any company, some of UpLead’s clients, perhaps having signed up without knowing what to expect, are dissatisfied with this platform. However, the consensus seems to be that it offers competitive pricing. People like the fact that it has pricing tiers appropriate to smaller businesses.

More importantly, the most favorable reviews tend to come from customers who take a holistic view of UpLead’s services, including the accuracy of its data and the level of customer support you can expect. The following examples, from the website Gartner, will give you an idea of the value for money UpLead provides:

Factors to Consider When Choosing a Plan

It’s certainly a good thing that UpLead has flexible plans. We also like the free trial it offers. While it’s not generous enough to use for any kind of marketing purposes, it does allow you to see how its interface and information quality stack up against apps like Lusha and Zapier, each of which has its own unique selling points. 

More importantly (for some clients), this also lets you test-drive UpLead’s Chrome extension and see how it automates the task of scraping lead information from platforms like LinkedIn. Not everyone will use this tool, but it’s extremely handy to have if you’re interested in a niche market.

If you should settle on UpLead as your prospecting service, you still need to select a plan that comes at an affordable price yet is comprehensive enough to let you do what you need to drive business growth. Evaluating each of the options in terms of the following should make this decision easier:

Business Size and Lead Generation Needs

Different categories of businesses, not to mention those with different levels of turnover, require tailored amounts of leads each month:

• Look at your average close value (ACV) when you estimate how many leads you require. If each deal done brings in 10% of your projected monthly revenue, you’ll need sufficient new leads to fuel 10 successful closings per month.
• Close rates vary widely across industries and product lines. If 5% of new prospects end up signing a commitment, that means you need a supply of 200 leads per month to make 10 sales.
• Also note that UpLead’s Essentials and Plus plans are only designed for single users. If multiple people within your organization, such as several independent product sales managers, need access, you’ll have to pay higher fees.

Budget

While the basic Essentials plan is budget-friendly for small startups, its limitations also may end up costing more in the long run. If you’re likely to need more than 170 lead exports per month, you’ll have to pay more for these, making an upgrade a good idea. In addition, if you have the cash, paying an annual lump sum instead of opting for monthly pricing will save you money.

Desired Features 

Especially if you run a small business or marketing department, UpLead, by itself, will probably handle 90% of what you’d like it to do. It does, for example, work very well with common CRM systems like Salesforce.

As you start adding more productivity, communication, and sales tools to the mix, though, you’ll want to spring for the Professional pricing tier. This plan includes improved compatibility and full access to the UpLead API. In some cases, you may also want to look at other sales intelligence tools. To give one example, ZoomInfo outstrips UpLead in this regard by featuring out-of-the-box integrations with hundreds of other business apps.

What Happens if I Run Out of Credits Before My Billing Cycle Ends?

If you end up making more use of UpLead than you thought you would, you may want to investigate whether upgrading your plan fits budget constraints. Simply open the UpLead dashboard and click on “Subscription” to check what this will cost.

Alternatively, if you only need an extra lead-generation boost for the current month:

1. Log in to your UpLead account and check your available credit balance, which should be displayed at the top of the screen.
2. Click on “Billing” and then “Update” to ensure your payment method information is valid.
3. Head to “Plans and Pricing” and locate the option to purchase additional credits
4. Select the number of extra credits you need (these generally cost 60c or 50c each), click through to the payment confirmation screen, and finalize the transaction.

BookYourData as an Alternative to UpLead

There are a number of other list brokers, in addition to UpLead, you can try out. Some specialize in bulk list downloads, meaning that you can grab contact information for a large number of prospects at once, taking advantage of volume pricing. Others, like Bookyourdata, have more flexible billing options and don’t charge regular monthly fees for a service you may not use all that often.

Other reasons to look into Bookyourdata instead of UpLead include:

• Bookyourdata guarantees 97% data accuracy compared to UpLead’s 95% – an ostensibly small improvement that actually saves a lot of time.
• Bookyourdata’s free trial gives you access to 10 free leads as opposed to UpLead’s 5, giving you greater confidence that this platform can help you reach out to relevant prospects.
• UpLead’s B2B database contains over 160 million records, and this is quite a respectable figure. Bookyourdata, however, allows you to instantly download info on almost twice as many.

Key Takeaways

• UpLead is a reliable, affordable option when you want to buy an email list.
• Its pricing policy is fairly straightforward when it comes to smaller businesses, but somewhat opaque if you need to generate leads at scale.
• Only two standard packages are available; companies with more extensive lead-generation needs have to contact UpLead to see what deals and discounts are available.
• Though not all these features are included in more economical plans, UpLead’s browser extension, data enrichment functionality, and real-time email verification are all a cut above the norm.
• A smart marketing manager would, however, take the time to compare it to other industry-leading options and carefully assess which will meet their needs best.

Frequently Asked Questions

Can I Upgrade or Downgrade My UpLead Plan?

Should your requirements change, you can easily change the type of plan by logging into UpLead and navigating to the “Subscription” page.

Does UpLead Offer Discounts for Annual Billing?

Any new user can automatically save 25% by choosing to pay annually instead of month-to-month.

Do UpLead's Plans Renew Automatically?

Both UpLead’s annual and monthly plans are re-billed automatically unless canceled by the client. However, you can opt out of them at any time before the next billing cycle by navigating to “Billing”, then “Advanced Options”, and clicking on “Cancel Subscription”.

Is there a free trial available for UpLead, and what does it include?

UpLead does offer a free trial which lets you test-drive the interface, its extension for Google Chrome, and download contact information for 5 leads free of charge.

Can I change my UpLead plan after signing up?

One attractive feature of UpLead for smaller businesses is that you can switch between its Essentials and Plus plans whenever you want – simply click on “Subscription” in your dashboard.

Does UpLead offer any discounts for annual subscriptions?

New clients who choose to be billed once a year are automatically granted a 25% discount (though additional credits and other add-ons are charged at the normal rates).

What payment methods are accepted by UpLead?

UpLead currently doesn’t support any payment method other than credit cards. You can enter or update this information in the “Billing” screen of its user interface.

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