Lusha vs RocketReach: Key Differences, Benefits, Pricing, and the Best Alternative

What is Lusha?

Lusha is a commonly used contact-finding and lead-generation tool that businesses can use to find valid emails and phone numbers to find potential leads. It is also used by sales and marketing professionals to connect with leads and grow their network.

Lusha uses various ways like crowdsourcing, artificial intelligence, and data validation to ensure the contact information it provides is accurate and up-to-date.

It contains a database with over 100 million business profiles and 15 million company profiles, while also allowing integration with platforms like LinkedIn and CRM tools, making it easy to gather contact details while browsing profiles.

How does Lusha work?

Lusha works by providing verified business contact information like emails and phone numbers directly from its database. Users can access this data by using Lusha’s browser extension, which also integrates with platforms like LinkedIn, Salesforce, and HubSpot.

Lusha automatically scans its database when you come across a profile or company while browsing, displaying the relevant information you might need in real time. This makes the process of building contact lists easy and time-saving.

What is RocketReach?

RocketReach is a popular B2B data provider and an email or contact-finding platform with over 700 million individual and 60 million company profiles. They provide verified email addresses, phone numbers, and social media profiles of professionals and potential customers to businesses that wish to expand or start a sales outreach.

RocketReach also provides real-time data validation with an 85-97% data accuracy rate, giving users peace of mind that the data is authentic and reliable. It is often used for tasks like lead generation, sales outreach, and recruitment, as it offers features like advanced search filters, LinkedIn integration, and CRM compatibility.

How does RocketReach work?

RocketReach works by searching contact information from publicly available sources across the web when users enter a name, company, or domain to find verified emails, phone numbers, and social media links of professionals. It uses advanced search algorithms to validate the data and ensure high accuracy.

RocketReach also offers advanced bulk lookup, which allows businesses to gather multiple contacts at once. The integration with CRM tools allows it to display relevant contact information while you’re browsing the web for profiles, making the contact-gathering process easier and more efficient.

What are the key differences between Lusha and RocketReach?

The key differences between Lusha and RocketReach are data reliability, contact filtering and list building, data types, compliance, target users, integration, pricing plans, and advanced features.

These differences are described below.

• Data Reliability: Lusha prioritizes verified B2B contact data, so the information is always accurate and regularly updated. RocketReach gains its data from widely available sources, which can be outdated sometimes, and a small amount of it can be inaccurate too.
• Contact Finding and List Building: Lusha has various advanced search filtering options, but RocketReach offers better filtering options, allowing users to refine searches based on job title, industry, and location. RocketReach also has stronger bulk-searching capabilities compared to Lusha, allowing users to find thousands of contacts at once.
• Data Types: Lusha provides different types of company information like details, industry, revenue, and contact information like full names, email addresses, and phone numbers. RocketReach also provides the same contact information along with firmographic data points like revenue, employee count, and location.
• Compliance: Lusha is fully compliant with GDPR and CCPA regulations to ensure legal data usage, whereas RocketReach only follows basic data privacy and does not follow GDPR compliance as strongly.
• Target Users: Lusha is best for sales representatives and marketing teams that need accurate B2B contacts. RocketReach targets a broader audience like professionals and recruiters from all businesses and even freelancers.
• Integration: Lusha can easily integrate with CRM platforms like HubSpot, Salesforce, and Zoho while also being able to integrate with any marketing tool. RocketReach can also integrate with most CRMs, but it also offers integration with email platforms like Gmail and Outlook.
• Pricing Plans: Lusha has two paid plans, including Pro for $36 per month and Premium for $59/year. It also offers a customizable scale plan that has credit-based pricing. RocketReach has 3 paid plans, including Essentials for $468 per year, Pro for $1,188 per year, and Ultimate for $2,988 per year, but it does not offer any customizable scale plans.
• Advanced Features: Lusha follows various advanced features like data enrichment, Lusha API, dashboard analytics, and buyer intelligence. RocketReach has slightly different advanced features like campaign analytics, intent data, AI-enhanced search,  and quality data.

What are the similarities between Lusha and RocketReach?

The similarities between Lusha and RocketReach are the main purpose, integration abilities, Chrome extension, customer support, and type of data provided.

These similarities are described below.

• Main Purpose: The main purpose of both platforms is the same as they both help businesses find accurate contact details to streamline the process of identifying and acquiring potential business leads or recruiting new employees.
• Integration Abilities: Integration abilities are also similar on both devices as they can seamlessly integrate with CRM platforms like Salesforce and HubSpot, allowing users to take the data they receive and incorporate it with their regular workflows.
• Chrome Extension: A Chrome extension is offered by both platforms, which allows them to be integrated into the user’s browser itself. This allows users to find relevant contact information while browsing LinkedIn profiles and company websites.
• Customer Support: Customer support is offered on both platforms through various channels like email, phone, live support, and tickets, ensuring users can receive assistance as needed. The customer support is equally responsive and helpful, ensuring a reliable customer journey.
• Type of Data Provided: The type of data provided on both platforms is the same as they provide information like emails, phone numbers, and company websites that are both authenticated or validated to ensure accuracy and consistency.

What are the benefits of Lusha?

The benefits of Lusha include its extensive database, quick access, accurate information, Lusha API, and dashboard analytics.

These benefits are described below.

• Extensive Database: An extensive database means that Lusha offers a vast verified B2B database, providing users with access to over 100 million contacts worldwide. This large database allows businesses to connect with professionals across various regions, making lead generation easier and more efficient.
• Quick Access: Quick access means that Lusha has a user-friendly interface that allows users to retrieve accurate contact details, including direct emails and phone numbers, while browsing platforms like LinkedIn or company websites. This quick access to accurate information makes the outreach process time-saving and increases its efficiency.
• Accurate Information: Accurate information refers to the verified and GDPR-compliant data that Lusha provides, ensuring that all the emails and phone numbers are accurate. This accurate data reduces bounce rates, boosting the chances of a successful deal.
• Lusha API: Lusha API is a built-in integration tool that allows businesses to integrate contact data directly into their CRM or sales tools. This API makes the integration process easier and faster, allowing more efficient ways to automate lead generation, prospecting, and customer outreach.
• Dashboard Analytics: Dashboard analytics refers to the dashboard that Lusha provides, which tracks statistics like lead performance. This helps marketing teams analyze their engagement metrics to manage their outreach strategy accordingly. It also allows businesses to measure the effectiveness of their campaigns.

What are the benefits of RocketReach?

The benefits of using RocketReach are its massive database, effective search filters, accurate and reliable information, AI-enhanced search accuracy, and easy bulk lookup.

These benefits are described below.

• Massive Database: A massive database means that RocketReach offers a vast database that provides access to the contact information of over 700 million professionals and 60 million companies worldwide. This database allows users to find their target contacts across various industries without spending too much time searching online.
• Effective Search Filters: Effective search filters mean that RocketReach offers over 100 advanced search filters, including demographics, firmographics, technologies, and skills. These filters help users narrow down their search and find contacts of professionals who suit their needs.
• Accurate and Reliable Information: Accurate and reliable information means that all the emails and phone numbers provided by RocketReach are validated in real time, ensuring their accuracy. It verifies contact details using multiple data sources, helping reduce email bounce rates and improve response rates.
• AI-Enhanced Search Accuracy: AI-enhanced search accuracy means that RocketReach uses AI-powered algorithms to display accurate search results and recommend relevant contacts based on their previous interaction, interests, and search behavior. This feature saves time as it helps users find only relevant contacts and leads.
• Easy Bulk Lookup: Easy Bulk Lookup means that RocketReach allows users to upload lists of names or companies and receive multiple verified contact details at once. This allows users to save time and effort while building large contact lists for their marketing campaigns.

What are the drawbacks of Lusha?

The drawbacks of Lusha include a limited free version, expensive plans, occasional data inaccuracies, and lack of intent data.

These drawbacks are described below.

• Limited Free Version: A limited free version means that Lusha offers a very short free plan with only a few contact lookups for one month. This may not be enough for small businesses or startups that want to build verified contact lists on a low budget.
• Expensive Plans: Expensive plans mean that Lusha’s pricing for paid plans is higher compared to some cheaper alternatives. This makes the tool less accessible to small businesses as many of the advanced features and capabilities are only included in the paid plans.
• Occasional Data Inaccuracies: Occasional data inaccuracies mean that sometimes the information on Lusha may not be up-to-date despite its verification process. Inaccurate or outdated data can lead to bounced emails or failed phone calls, wasting time and effort.
• Lack of Intent Data: Lack of intent data means that Lusha does not provide intent data, which are insights into the business that show interest in specific products, services, and buyers. This can make lead targeting less precise compared to platforms that offer intent data and insights.

What are the drawbacks of RocketReach?

The drawbacks of RocketReach include a limited free version, expensive plans, occasional data inaccuracies, and compliance concerns.

These drawbacks are described below.

• Limited Free Version: A Limited free version means that the free trial on RocketReach only lasts for a little while, and the number of searches is very restricted. It requires users looking to build large contact lists for prospecting to upgrade to a paid plan.
• Expensive Plans: Expensive plans mean that the paid plans offered on RocketReach can be expensive for some small businesses or startups. Advanced features like bulk lookups and automation are only available in expensive plans, which limits users who are on a budget.
• Occasional Data Inaccuracies: Occasional data inaccuracies mean that even though Rocketreach uses real-time verification, most of the data comes from sources across the web, which may be inaccurate or outdated sometimes. This can lead to bounced emails and lower the success rate of outreach efforts.
• Compliance Concerns: Compliance concerns arise as RocketReach collects contact information from public sources and third-party databases while also not being compliant with GDPR and CCPA. This requires users to be cautious, as permission compliance may not always be guaranteed.

How do Lusha and RocketReach compare on pricing?

Both Lusha and RocketReach offer a wide range of pricing plans that can suit the needs of different users. Lusha offers a credit-based pricing model in which you pre-purchase packs of credits to access the platform’s services. The credits are then deducted at different rates depending on actions like email lookups, exports, and enrichment. The pricing plans of Lusha are listed below.

• Free Plan: Offers 5 free credits with no credit card required.
• Pro Plan: Offers 480 credits for $36 per month per user.
• Premium Plan: Offers 960 credits for $59 per month per user.
• Scale Plan: Offers custom pricing for enterprise teams.

RocketReach pricing is different as it does not offer credit-based pricing. It instead offers monthly lookups in all its plans. This means that you get a limited number of contact lookups per month, depending on the paid plan you opted for. The pricing plans of RocketReach are listed below.

• Free Plan: Offers 5 free lookups per month with no credit card required
• Essentials Plan: Offers 80 lookups monthly for $39 per month or 1200 lookups annually for $468 per year.
• Pro Plan: Offers 200 lookups monthly for $99 per month or 36000 lookups annually for $1,188 per year.
• Ultimate Plan: Offers 500 lookups monthly for $249 per month or 10,000 lookups annually for $2,988 per year.

When should you choose the Lusha?

You should choose Lusha if you need quick and reliable contact information for B2B sales and lead generation. This platform is ideal for sales representatives, marketers, or small teams looking for an effective and affordable way to quickly find and verify phone numbers, emails, and basic professional details.

If you want to take advantage of the user-friendly interface and advanced features like browser extensions, fast search capabilities, and straightforward pricing, then Lusha is the best option for you. The only downside may be that Lusha doesn’t offer more robust company insights like RocketReach.

When should you choose the RocketReach?

You should choose RocketReach when you need access to a massive database of contacts across various industries, including startups, large businesses, and niche markets. It has more coverage than Lusha, with over 700 million verified contacts of professionals and companies.

With deeper contact details, RocketReach also provides users with firmographic intelligence, intent data, native CRM integration, and better analytics, making it an ideal choice for businesses that require deep data enrichment and advanced search filters to find highly specific leads.

What is the best alternative to Lusha and RocketReach?

The best alternative to both Lusha and RocketReach is Bookyourdata, which is a major platform for contact-finding or purchasing data. It offers a large and accurate database of over 500 million profiles across more than 200 countries. Bookyourdata gets its information from verified sources and regularly updates it, ensuring that the data is valid, up-to-date, and precise.

Over 2,500 G2 Reviews Compared: Lusha, Bookyourdata, and Rocketreach

_{Source: https://www.g2.com/compare/bookyourdata-vs-lusha-vs-rocketreach}

Bookyourdata also offers customizable data lists that allow users to filter contacts based on specific industries, job titles, company sizes, and geographic locations.

Unlike Lusha and RocketReach, it offers more flexible pricing with a pay-as-you-go model, making it ideal for businesses that need targeted leads without spending too much on monthly subscriptions.

Bookyourdata also offers higher data accuracy with real-time verification, reducing the risk of increased bounce rates. It is suitable for businesses of all sizes due to its automated processes and quick data download access. It is a great choice for businesses that require bulk data extraction with high accuracy or teams that need pre-built and organized contact lists instead of searching for individual leads.

Which tool is better for lead generation: Lusha or RocketReach?

Lusha is slightly better for lead generation as it provides quick and accurate B2B contact details with a user-friendly interface and strong CRM integration capabilities. RocketReach is only a better option if you need a massive contact database, advanced search filters, and bulk lookup capabilities.

How do these tools compare for finding accurate contact details?

Lusha provides more verified and accurate B2B contact details, while RocketReach offers a larger database in which the accuracy and relevancy of the data can sometimes vary depending on the source.

Is Lusha a good tool for small businesses?

Yes, Lusha is a good tool for small businesses as it is easy to use, provides accurate B2B data and contact information, and has great CRM integration features. However, its high pricing can be a limitation for many small businesses.

How does RocketReach improve prospecting for sales teams?

RocketReach improves prospecting for sales teams by providing a large contact database, advanced search filters, and bulk lookup capabilities. This makes it a powerful sales prospecting tool, though its accuracy may vary depending on the data source.

What industries benefit most from RocketReach?

Industries that benefit most from RocketReach include sales, marketing, recruiting, and business development. RocketReach helps them find accurate contact details and expand outreach efforts efficiently.

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