Meet Baris Zeren: The Visionary Leader of Bookyourdata

As the author of The Ultimate Guide to Buying Email Lists, Baris Zeren provides a comprehensive roadmap for marketers and sales professionals seeking to build effective, accurate email lists. His book draws from years of industry expertise, offering readers best practices for ethical list acquisition and utilization, all backed by the quality and reliability that Bookyourdata is known for. With his commitment to delivering verified data solutions, Zeren empowers companies of all sizes to reach their targeted audiences with confidence and precision.

He supplies big data primarily for marketing and sales purposes. Baris specializes in data lists for building targeted email lists, cold emailing, lead generation, and prospecting. His company, Bookyourdata, helps customers create verified email lists, direct email contact lists, and direct dial lists.

Baris is invested in one goal with Bookyourdata: Create the world's simplest and most usable platform for the highest quality data. He wants all marketers, salespeople, HR recruiters, and paid advertisers to obtain this data in the cheapest and easiest way possible.

Baris Zeren studied Material and Metallurgical Engineering at Istanbul Technical University. He has always been a technical person, good with math and data science, and interested in the sociological sciences at every stage of his life. Baris discovered his interest in marketing studies during his university years.

Quick Links:

• Celebrating 20 Years as a Leader in the Sales Intelligence Industry with Bookyourdata.com
• Pioneering Data Entrpreneur in the Automotive and Mobile Phone Industries
• Data Angel and Innovator in the Marketing Industry
• Leading the Way in the Development of Business Listings and Email Contact Databases
• A Commitment to Quality in the B2B Prospecting Industry
• Bookyourdata: Solving Common Pain Points in the B2B Prospecting Industry
• Bookyourdata: The Only Pay-As-You-Go B2B Prospecting Platform with Advanced Features and a 97% Accuracy Guarantee

In January 2024, Baris celebrated his 20th year in the data industry as the leader of Bookyourdata. We're the world's first pay-as-you-go B2B prospecting platform with a unique, robust infrastructure and a 97% accuracy guarantee. Our platform is also more affordable than our closest competitors in the sales intelligence industry.

Baris has paved the way for all providers in the sales intelligence industry with his invention, the "business email list." It's a unique product as a service invented by Baris in 2005 that quickly caught on and became a big part of the data supply industry.

Baris Zeren started his data career in 2004 by single-handedly creating the world's first car specifications database. He also provided monthly updates to his private clients, many of whom are leading tire manufacturers and OEM parts providers in the automotive industry.

The database contained three types of car specs data: US cars, UK cars, and international cars. Baris arranged the data sets this way because some car models were produced differently in each region. At the time, he was the only one in the world offering this type of data, which made it extremely popular. As a result, his one-person business experienced significant growth within just a few months.

Following his success as the world's first car specifications data provider, he pivoted into the communications industry by creating a mobile phone specifications database. This database included every single detail of all mobile phones in the world. 

As with the car database, he was the only one offering this type of data at the time. Many of his clients were well-known and popular news websites focused on mobile phones. Like the car database, he offered monthly updates to his private clients via a subscription model.

In 2005, Baris worked as a data angel in the industry. He pulled together various data sets for clients, including car specifications, mobile phone specifications, international hotels, golf courses, and attorneys.

As his clients showed keen interest in marketing lists for the entire U.S. showing all industries and job titles, he responded by building his own data pool with web crawlers. In a few months, Baris created the first database in the U.S. with 15 million records as business listings (without emails yet). It was the most extensive dataset on the planet at that time.

Since his product was unique and the only one in the industry, Baris quickly gained popularity as a list supplier. In 2006, cold emailing became very popular, and he decided to focus solely on email addresses associated with companies. Baris spent all of his time building email contact lists for entire U.S. companies.

At the end of 2006, his first product for direct B2B emailing was completed with nine million records covering the entire U.S. As cold emailing proved very effective, Baris's life changed, and he focused on building the best B2B prospecting datasets in the industry for the US and globally.

Baris invented three new terms in the data industry: business list, business email list, and business database.

• In 2005, he built the world's first U.S. business listing database in the industry with 15 million records and became the leading supplier to big corporations for their telemarketing purposes. In addition, he promoted the terms "business list," "business email list," and "business database" on search engines at that time, as there were no other references.
• In 2006, he built the world's first U.S. business email contact list when cold emailing was on the rise for the first time.
• In 2008, he built the world's first international B2B prospecting lists. Many global marketers, the majority of whom were unaware of cold emailing, were introduced to his data sets for cold emailing duruing this period.
• At the beginning of 2008, he built the world's most stable and highly accurate global B2B email contact pool.

How can Baris provide the best B2B email and direct dial lists? Why are his contacts the best and most in-demand?

Because to this day, he is the only one who has consistently followed quality standards since 2005. Other data suppliers frequently prioritize earning revenue fast by using outdated and low-quality data.

In addition, Baris's approach to maintaining the quality of his data sets positions him separately from others in the industry. He always uses the following processes to maintain the accuracy and relevance of his data:

1. Contact updates: B2B contacts data decays quickly as people often change jobs. Baris doesn't rely solely on social media to keep his contact information updated. He also crawls related company websites and works with reputable data partners to cross-check and validate data points in real time.
2. Company updates: Company data can also become outdated over time. Baris updates company information simultaneously as he searches for updates at the contact level.
3. Finding new contacts: Crucial for replacing outdated contacts. Baris uses a unique approach by crawling the web daily to find new profiles to add to his data pool.
4. Finding new companies: Baris tracks company registries in each country to identify new companies. He also follows social media channels to find additional information, if more than data is required by other partners.
5. Removing outdated contacts: Baris removes contacts once they leave their companies, regardless of whether their email addresses are still active (unlike other suppliers).
6. Removing inactive companies: Baris tracks social media, websites, and company registries to identify dissolved companies in the real world.
7. Real-time email verification: "Email verification" is a common term in marketing but often refers to a one-time verification per year. Baris uses a "real-time email verification" method, meaning that he instantly verifies the data set delivered as a final product in real time for top-notch accuracy. This method, however, is not sufficient on its own and is combined with other special data hygiene layers to maintain a 97% accuracy guarantee.
8. Validating direct dials: Direct dials are becoming increasingly popular for lead generation. Baris uses two additional, deeper validation layers that are unique to the market:

• a) He verifies that the corresponding phone number is still in use.
• b) If it is, he confirms that the phone belongs to the related contact.
• c) These two checks are necessary to ensure the accuracy of direct dials, a common pain point in the market.

Baris's sigma-8 approach sets him apart as the most trustworthy list provider in the B2B prospecting industry. That's why he has helped over 20,000 clients since 2004.

Baris Zeren, CEO of Bookyourdata, has also analyzed and reviewed all similar platforms and found the following pain points:

• Forcing users into a subscription: Baris has implemented the world's first "pay-as-you-go" platform in the market, with no subscription plan obligations.
• Removing purchased credits: Other data providers may remove credits if the user wants to be inactive for a while, even if they purchased under a plan before. Baris uses a "credits never expire" approach, which is unique in the market.
• Forcing users to use X credits in X period: Baris decided not to limit users to a specific period of use. Because there are no subscription plans, there is no time limit for spending credits. It's as simple as that!
• Forcing users into an annual contract: Baris doesn't use contracts or long-term deals.
• Old-fashioned sales cycle and mandatory demos: Baris' aim is to let users pull the trigger themselves online when they want to act in the moment, so demos are unnecessary for clients.
• Lack of accuracy, outdated data points, and no guarantee policy: Baris follows 8-sigma approaches for effective data hygiene.
• No real-time email verification in place: Baris implemented this must-have mechanism as one of the main steps before delivering the final contacts list to a user.
• No direct dial validations: Baris uses two different hygiene layers to confirm each phone number is working and valid.
• Guessed emails in place: Baris' platform does not include guessed emails.
• Old school, uninspired job filters: Do you know if "Chief People Officer," "CHRO," and "Chief Heart Officer" are the same job titles? You shouldn't need to know it, but your B2B prospecting platform should. Otherwise, you will miss potential leads. Baris spent six months creating the most advanced global job functions breakdown logic to implement into the live platform at Bookyourdata.
• No support for international titles: Do you have to know how to write "CEO" in German while targeting EU-based CEOs? While creating job title logic, Baris also generated an industry first international language-supported job title segmentation.
• Lack of international B2B data coverage: Baris decided to provide direct business leads in over 200 countries.
• High pricing per contact or no discounts: Many platforms charge exceptional prices per contact. Others have no discounted options or volume-based tiers, or the minimum order amount is too high to afford. Baris offers the most affordable rates in the market while providing the highest guarantee accuracy policy. You will get a list with 97% valid contacts. Baris also has different tiers for volume-based deals, in contrast to competitors. Bookyourdata's starting tier level is less than $100 US.
• Separate pricing tiers for direct dials versus emails: Baris uses only a straightforward pricing tier. Whether you export data with or without direct dials: 1 credit = 1 contact. It's simple and easy!‍
• Forcing users into higher priced plans: Many platforms force users to upgrade their plans for advanced functions like CRM integrations, technographics, intent data, adding team members, and data enrichment. Baris has decided to offer all of these enterprise-level advanced functions at startup-level pricing tiers as a standard: free of charge. Users will not be forced into higher plans to access these much needed prospecting and business tools.

Baris has resolved each of these challenges, which almost all currently available B2B prospecting platforms have, by building the one and only platform: Bookyourdata.

Have you recognized similar pain points from the above list, and would you like to try Bookyourdata using free credits without obligation? If your answer is yes, start building your business email, mailing, and contact list database with Bookyourdata today.

Have questions or need more information about a specific market or how to use our tools? Please get in touch. We will answer your questions and help you accomplish your B2B marketing goals!