ZoomInfo Pricing and Plans: Buyer's Guide 2025

What is ZoomInfo?

ZoomInfo is a B2B data generating platform with a wide range of features, from having a comprehensive database of company information and intent data, to helping the sales teams with sales prospecting and personalized outreaches. Not only do they provide data, they also offer advanced search filtering tools, allowing you to identify the ideal prospects for your company. ZoomInfo’s target market includes B2B organizations, sales and marketing professionals, recruiting talent, and other organizations seeking to increase in efficiency.

What is ZoomInfo Pricing Based On?

To assess ZoomInfo, you have to select a subscription plan from the list that was curated from carefully selected factors. ZoomInfo pricing is based on some main factors which are features, subscriptions levels and customizations, regulated by a credit system. 

• Subscription Levels: In a bid to cater to different business needs, ZoomInfo offers different tiers of subscription model. While the professional or entry level plans give access to email addresses and basic company data, higher-tier plans add on more advanced content like integrations with CRM, engagement tracking tools and other marketing automation tools.
• Feature Sets: similar to the subscription level, going for specific features will influence ZoomInfo price. A business opting for ZoomInfo sales for sales prospecting will pay more than a company seeking just a contact database.
• Customizations and Add-Ons: Apart from the basic features, ZoomInfo allows businesses to customize their subscription plans by adding more features. You can increase data credits, include API access, or custom integrations, noting that each customization increases your overall subscription price.

An Overview of ZoomInfo Pricing 

Each ZoomInfo pricing plan has varying features tailored to meet particular needs of different businesses. Starting with the smallest plan, ZoomInfo offers a Lite Plan which was designed for individual users or small businesses to access basic B2B contact. This plan replaces a financial investment with an exchange of users’ email contact book and signature blocks.

The next plan is the professional plan suitable for medium-sized businesses to access an extensive database of email addresses and direct contacts, as well as CRM integrations. Advanced plan offers all professional plan features but adds intent data, organizational charts, and technographics to its features. The elite plan offers all advanced features plus real-time tracking, sales automating workflows, and departmental headcounts information, making it the most comprehensive plan.

ZoomInfo Professional Pricing

• B2B Contact Database: reach out to prospects via direct dials and email lists from ZoomInfo’s extensive database of companies and professionals
• Advanced Search Filters: refine your data search based on different criteria such as industry, location, and company size
• CRM Integrations: integrate with basic CRM tools, reducing manual data entry thereby improving team productivity 
• Targeted List: create targeted list from reliable data and export into existing sales and marketing systems
• Reliable Data: access to regularly updated contact information, boosting sales and reducing bounce rates

ZoomInfo Advanced Pricing

• Intent Data: get insights into intents of prospects showing interest in your products or services, allowing for more targeted outreach.
• Organizational Charts: identify key decision makers within organizations through access to detailed visual representation of company structures
• Technographic Insights: access to technology information of different companies, enabling sales teams to target businesses based on the tools they use
• Increased Data Credits: provides access to more data credits for increased contact download per month
• Advanced Reporting & Analytics: allows businesses to track, analyze and monitor lead generation efforts and campaign performance
• Sales Navigator: improve sales prospecting with sales navigator features, by getting access to insights on client accounts

ZoomInfo Elite Pricing

• Real-Time Intent Data: Access to yet more advanced intent data, get real-time intent signals to identify current prospects interests for a relevant outreach.
• Advanced CRM Integration and API Access: integrates Salesforce and Hubspot and allows API access for seamless data synchronization across platforms.
• Departmental and Headcount Data: get information about each department within an organization to enable targeted outreaches, from the structures to employee headcount
• Data Enrichment: data enrichment capabilities to know more about company features like financial performance, industry trends and current data updates
• Full Customization: elite pricing is the ultimate plan that allows customization to fit unique business needs

ZoomInfo Lite Pricing

• Basic Contact Data: The basic plan that offers business contacts and email addresses, free of charge
• Limited Contact Export: as a user, you can download up to 10 contacts every month with certain restrictions
• Basic Search Filters: access basic search features like searches based on company size, location, and industry
• Email Data Sharing: Users agree to share their contact email data with ZoomInfo to help maintain the platform’s database accuracy

What is the Cost of ZoomInfo?

Zoominfo cost has different pricing structures, in different tiers and forms. Many marketing platforms run in a credit based system, and while Bookyourdata offers a pay-as-you-go system, the number of users and credit volume determine Zoominfo’s price. Also, customization, sales automation, intent data, CRM integrations are features that add to the cost.

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Professional Plan

Professional plan is advisable for new and medium sized businesses with large lead generation goals but little marketing needs. It comes with an upgrade of 5,000 annual bulk credits, priced at $14,995 annually and an additional cost of $1,500 per user.

Advanced Plan

Any business seeking effective prospecting would benefit from the Advanced Plan content of intent data and organizational features. Advanced Plan offers 10,000 annual credits plus a 1,000 monthly credit for users at $24,995. If you choose to purchase new users, you pay an extra $2,500 but get to enjoy discounts for more users, such as an extra $2,250 for over 30 users.

Elite Plan

Zoominfo Elite plan for large organizations includes all features from lower tiers to premium features like real-time intent data, With a base price starting around $39,995 per year, companies get 1,000 monthly credit per user and 10,000 annual bulk credits plus a user fee of $2,500 per user. 

What is ZoomInfo Pricing for Small Businesses?

There are different pricing structures that Zoominfo offers asides the four basic plans, which are the scalable pricing models for small businesses. Similar to some platforms like Lusha, these plans are flexible allowing businesses to adjust the price based on factors such as the number of users, budget and specific needs. A pricing like this enables companies to pay according to the amount of service they consume, which equates cost efficiency.

Monthly

While ZoomInfo offers only a yearly subscription, the basic paid plan which is the professional plan has a monthly pricing that falls to about $1,250 per month. The next two plans, advanced and elite plan are available at approximately $2,083 per month. If you want to upgrade  or decrease the prices by adjusting to the number of credits, additional features and users, you can reach out to their support team for specific pricing details. Some factors you can change include;

• Purchasing extra credits for more contact data
• Adding more than one user to your account 
• Getting access to premium tools like intent data, integrations with CRMs, or advanced analytics
• Expert opinion or premium customer support services

Annually

The annual cost of ZoomInfo subscription in a year ranges from $14,995 to about $39,995 which varies per feature, which is more expensive than Uplead pricing of about $400 yearly. The prices may seem expensive at first, but when you consider the extra credits, streamlined financial planning, the benefits justify the initial cost. One of the advantages of ZoomInfo for small businesses is that yearly payments allow you to save cost and sometimes you enjoy discounts on many users or in different seasons.

• Professional Plan: for $14,995 per year and you get 5,000 annual bulk credits
• Advanced Plan: for $24,995 per year, where you get 10,000 annual bulk credits and 1,000 monthly user credits per user.
• Elite Plan: for $39,995 per year, you get 10,000 annual bulk credits and 1,000 monthly user credits per user, plus some additional features.

ZoomInfo Cost Per Contact

ZoomInfo’s cost per contact is a pricing model that is determined by the number of credits you need for your business. This usually depends on the amount of contact you need to reach out to per month or yearly. Similar to Seamless cost per seat, cost per contact makes it easy to get more credits when your business grows, as you pay only for what you use. For example;

• Small Volume: If you choose the Professional plan, the cost per contact is $2.99 per credit ($14,995 / 5000 credits). 
• Medium Volume: under the Advanced plan, the cost per contact reduces to about $2.50 per contact. ($24,995 / 10,000 credits)
• High Volume: with a larger plan like the Elite plan, the cost is a bit higher, at $3.9 per contact ($39,995/ 10,000 credits), due to the advanced features 

ZoomInfo Cost Based on Reddit Users

Many Reddit users have discovered that Zoominfo has a pricing so high that it may not align with small businesses. Companies may spend between $7,000 and $15,000 to get ZoomInfo licenses when they register as a company and not individuals. Other discussions have resulted in questions that ask if ZoomInfo is legit, about the quality of Zoominfo’s database, wondering if the cost guarantees high value contact data.

ZoomInfo API Pricing

ZoomInfo offers API access to various businesses which goes for different prices depending on the needs. While prospecting and lead generation seats at $50,000 per year, contact enrichment with Hubspot integration is available at around $5,000 annually.

Packages Offered by ZoomInfo

Sales

Sales package was previously known as SalesOS and it is a package that ensures that lead generation efforts are targeted towards the right individuals. By monitoring a company's activities and buyer intent, the sales process becomes faster.

Marketing

The marketing package has a focus of turning leads into buyers and it utilizes data advertising tools to ensure that ads reach the right audience across multiple channels.

Talent

Talent package caters for brands who seek to recruit talent into their company, which is a package misisng with many ZoomInfo competitors. The major features make it possible to streamline opening roles, connect swiftly with potential candidates and track each candidate’s progress along the way.

Operations

This package brings in several streamlining procedures including automation of tasks like data entry, cleansing, enrichment and updating to reduce manual workloads. These procedures ensure efficiency of your business at every point of lead management.

Data as a Service (DaaS)

Also within Zoominfo’s packages is Data as a service which makes structured, flexible, and accurate data accessible for efficient analysis in business.

ZoomInfo Copilot

This particular package uses AI to analyze signals about prospects from different courses to identify key decision makers among your targets. This way, companies can make sales by prioritizing accounts and personalizing customer experience.

Support Packages Offered by ZoomInfo

While the standard support package caters to users with financial restraints, the preferred package focuses on clients who need personalized care and the premium package offers advanced features and customer support to organizations with complex requirements. Not only do clients check out marketing features, they also compare support alerts across other platforms including Cognism vs Zoominfo.

Standard

Standard support package is best suited for individuals or small teams seeking essential assistance without additional costs. These are the basic offerings:

• Live Chat Support
• Comprehensive online resources
• Support during business hours on weekdays
• Educational materials to enhance user proficiency with the platform

Preferred

Adding on to standard features, the preferred support package offers prioritized support services to companies that need personalized care from the support team. The response here is faster, and available 24 hours for 5 weekdays. Most smbs seek this kind of support to experience optimal utilization of ZoomInfo's tools. 

Premium 

This third tier of support package is mainly for enterprise-level customers who need more personalized assistance. Enterprises enjoy:

• A dedicated account manager for personal guidance throughout the usage course
• Access to exclusive resources like reporting and trend analysis
• Training sessions by training managers and delivery consultants to enhance your team's understanding of ZoomInfo's tools and features.

How to Calculate ZoomInfo Pricing

Calculating ZoomInfo prices starts by identifying your desired number of users, necessary features, and your expected number of credits. Start by laying out the essential tools your team needs as well as add ons such as technographic insights. 

How many users need access to Zoominfo in your company? If you can answer this question, your answer will determine your need to subscribe as individuals or as a company. Then, envisage the number of credits you may need, and you can get this by estimating the number of contacts you will need to reach out throughout this year. 

After considering these factors, check out Zoominfo’s pricing plans, select the most suitable, consider the terms, conditions and durations before making payment. You can also compare these plans with other pricing plans like Seamless pricing. Another easy way to go about it is to contact ZoomInfo's sales team for a custom quote.

ZoomInfo Pricing Reviews

Although Zoominfo users commend the accuracy of its extensive B2B contact database, there are concerns about the unclear pricing structure. A business development manager says “the pricing model can be complex for some organizations.” It may be cumbersome having to request quotes for pricing details. Also, some users find the pricing plans to be relatively high, which makes it difficult for many startups to benefit from Zoominfo.

Is ZoomInfo Worth It?

Considering the features and pricing plans, Is Zoominfo actually worth it? If you explore the features, from the lead generating capabilities to sales automation tools you will agree that ZoomInfo is crucial for effective outreach and prospecting. The prices may seem high at first, but when you weigh each feature, you’d agree that it is a necessary investment for every company that seeks to enjoy a substantial return on investment (ROI). Small businesses may not have enough resources for such investments, but the large enterprises with larger budgets can leverage the several functionalities for massive business growth.

ZoomInfo Alternatives and Their Pricing

ZoomInfo has several other alternatives which may be better in terms of features and pricing, catering to different business needs. Apollo.io serves as a sales intelligence platform with over 260 million contacts starting at $59/month, while BookYourData is more affordable, offering 97% data accuracy starting at $99 for 250 credits.

BookYourData

BookYourData is a suitable alternative that offers a comprehensive B2B contact database with over 500 million profiles, 250 million B2B contacts, and 30 million global companies for detailed lead profiling. This platform offers real time email verification, ensuring that you pay for valid emails and you record a high deliverability rate during campaigns.

As a good alternative, Bookyourdata runs on a flexible Pay-As-You-Go pricing model, allowing businesses to pay for services needed, taking out the need for a subscription. In the discourse on ZoomInfo vs BookYourData, Bookyourdata’s extensive database, ability for customization, and transparent pricing structure make it a compelling choice.

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UpLead

UpLead is a valuable alternative to ZoomInfo for lead generation and sales processes with many tools like data enrichment and real-time email verification. In the uplead vs ZoomInfo debate, uplead boasts of 95% accuracy which it does by verifying contact business email addresses in real-time, minimizing bounce rates. Also, you don’t have to work with outdated information as you can append existing data with phone numbers, updated company profile for higher-quality data.

Apollo.io

As an alternative, Apollo.io has a contact and account search feature that enables businesses to target right leads from a database of over 210 million contacts. It goes further to promote sales by automating outbound efforts, including email sequences, calls, and LinkedIn tasks. Apollo.io then offers the analytic features that makes it possible to track progress from lead acquisitions to the point of sales.

ZoomInfo Customer Ratings Comparison

ZoomInfo has a fair balance of positive and negative reviews on different review platforms, with a good 4.4 out of 5 star rating on G2 thanks to 8,717 users. Trustradius records an 8.1 out of 10 rating, with users praising its extensive B2B contact database, advanced search and integration capabilities. However, on Trustpilot, it has a lower rating of 1.9 out of 5 from 210 users, with major criticisms of data accuracy and pricing transparency.

Key Takeaways

• ZoomInfo is a B2B data platform with basic lead generation features and advanced capabilities like intent data and CRM integrations.
• Subscription pricing includes the Lite plan, Professional at $14,995, Advanced at $24,995 and Elite plan at $39,995 annually with increasing features for higher tiers.
• While the Lite plan has limited export features, professional Plan offers basic tools with 5,000 annual credit plus advanced search and CRM integrations.
• Advanced plan adds on intent data, organizational charts while the Elite plan offers insight into the departmental head count, both with 10,000 annual credits.
• Customers use ZoomInfo for its robust database and powerful search tools but experience high pricing fees, unclear pricing models and occasional data accuracy issues.
• In the long run, ZoomInfo is cost effective for large enterprises and businesses with robust budgets to make an investment.

Frequently Asked Questions

Does ZoomInfo Offer a Free Trial?

ZoomInfo does offer a free trial mainly for the professional pricing plan for up to 14 days, and you have to submit a form on the website to request a free trial. Companies get a limited access to professional features on free trial.

Is ZoomInfo a Good Tool?

ZoomInfo is a powerful tool for many data activities from targeted lead generation to sales prospecting which has helped many businesses grow. Expert reviews emphasize that although ZoomInfo offers high prices, it delivers substantial value for organizations with the budget.

What is the Contact Limit for ZoomInfo?

Contact limits on ZoomInfo differ according to the subscription plans with the professional plan offering 5,000 annual bulk credits, the advanced plan and elite plan offering 10,000 annual bulk credits. While this is a limit, you can go beyond it by purchasing additional credits at an extra cost.

Does ZoomInfo Hide Its Pricing on the Website?

ZoomInfo does not display their pricing on their website  but requires users to send a request. Some Reddit users say they hide the pricing to keep a certain number of clients per year.

Is ZoomInfo Pricing Suitable for Individual Prospecting?

Generally, ZoomInfo’s pricing is generally not ideal for individuals or small businesses with reduced outreach campaigns. It is best suited for large organizations with a high budget and a need for enterprise-oriented features.

Does ZoomInfo Offer a Demo?

ZoomInfo provides a demo version which can access by sending a request on the website, allowing you to evaluate its features before committing.

Are There Multiple Billing Options by ZoomInfo?

ZoomInfo allows users to pay via multiple billing options, including scheduled payments through credit or debit card, manual payments via wire and bank transfers. The pricing plans are annual and not monthly, however, clients may enjoy a flexibility that allows them to pay on a quarterly basis but with a 5% price increase.

Are There Discounts Offered by ZoomInfo?

ZoomInfo offers different forms of discount; there is a discount on credits if more users join a subscription plan and also a 5% discount if you pay annually or sign up for a three year term.

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