Once you identify your target audience, you have to locate and contact them. This process is called targeted prospecting. It’s where a business builds relationships with those most likely to express interest in or purchase a product.
That isn’t all there is to gain. These prospects also share the most relevant feedback and display behaviors that help businesses fine-tune their marketing strategies. Data and market research tools to help streamline the process should fulfill the following criteria:
BookYourData bills itself as an all-in-one prospecting tool, guaranteeing a 97% delivery rate on email lists. It’s able to do this thanks to real-time verification that consistently cleans up its massive databases of more than 500 million profiles.
Perhaps its greatest strength is the advanced filter. This makes it useful for a wide array of demographics and potential investors in nearly any industry, including B2B sales, insurance, tech, real estate, and finance.
BookYourData offers a pay-as-you-go pricing model with a free version available for instant download. Package prices vary depending on the number of contacts (credits). The more you buy, the more you save, with the highest tier offering access to 250,000 contacts for $0.03 apiece.
Few email verification tools can offer such an attention-grabbing guarantee. The promise of 97% accuracy in combination with the sheer number of user profiles is very promising for effective company research. Organizations worldwide have already taken notice:
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RocketReach pulls contact info from social media sites like LinkedIn, public databases, and company websites. Like BookYourData, users can rely on real-time verification for higher-quality leads.
Notably, RocketReach offers seamless integration with CRMs and sales websites, bulk lookup capabilities, and a browser extension.
RocketReach has various subscription tiers available for both individuals and teams. Individual plans currently range from $48-$249 a month. Team plans go up to $207 per user per month. Custom team plans are also available with unlimited annual lookups.
Accurate data and specific filtering make RocketReach a very formidable company research tool. Find prospects based on job title, industry, company size, and other criteria.
Seamless.ai automates the lead generation process with beneficial customer analysis. Overall, it’s a great tool for a deeper, more granular ideal customer profile.
Marketing teams, account executives, and sales leaders in tech, finance, and software can get the most value from Seamless.
Seamless.ai offers Free, Pro, and Enterprise packages. The Free version comes with 50 credits and limited features good for getting acquainted with the platform. You must inquire with Seamless.ai’s sales team for details on paid plans.
Seamless.ai stands out for its use of advanced algorithms and artificial intelligence. These go a long way in helping teams personalize lead communication.
What if you want to automate the entire funnel? Apollo.io aims to do just that, from locating leads to sealing the deal. Automated outreach sequences, personalization options, and the ability to reach out on LinkedIn thanks to full integration are just a few ways it achieves this.
Apollo is recommended for startups and small-to-medium enterprises working in B2B sales across a range of industries.
Apollo.io allows single users to sign up and start for free. From there, a Basic subscription runs $49/month, the Professional $79/month, and Organization runs $119/month per user.
It’s not just the user who gets the benefit of CRM integration. Apollo.io leverages this as well to collect as much company info as it can. It also utilizes web scraping, third-party data providers, and publicly available information.
Build an enviable collection of B2B leads with help from UpLead’s more than 160 million contacts and companies. Rather than just pass along the information, UpLead presents profiles in a way that serves the bigger picture and augments market research.
UpLead is a solution trusted by recruiters, marketing agencies, sales teams, and business owners.
UpLead is available to try for free for seven days with five credits. The Essentials plan costs $99/month and will supply 170 credits with key features. All features are only available via the Plus package, which costs $199/month and comes with 400 credits.
UpLead’s algorithms comb through the entirety of the public internet, not just social media and company websites. Any news articles, blogs, press releases, and much more contribute to its collection of data. From there, they clean it up and verify the information.
Market research tools help target audiences, improve products and services, support strategic decision-making, and nurture growth. They organically integrate into marketing and sales strategies by:
Research tools that provide analytics can reveal pain points. Tailored content that acknowledges the pain point is already highly appealing. It’s even better if the product or service can be positioned as a solution for the pain point.
Examining different sets of data from various angles keeps a business relevant. The customer’s daily habits and behaviors today are the biggest indicator of what they need tomorrow.
The risks are just as present as the trends. Customer satisfaction, financial performance, and competitive intelligence are just a few metrics to analyze with a focus on risk management.
Using various data points is a more reliable method of decision-making than learned experience. Hard, factual data improves areas like efficiency and customer knowledge with a lot more accuracy. Data is used to make the following decisions and many more:
The most important (and obvious) way research tools improve ROI is through deep customer knowledge. The most responsive and relevant people will always be more likely to buy.
If the average age of your ideal customer is relevant, it will impact where you invest in reaching them. The email marketing database is invaluable for B2B enterprises, specific social media platforms are frequented by younger consumers, et cetera.
This is just one way data will influence marketing. Here’s a step-by-step overview of how to put research data to use:
The integration capability, the quality of the data, and the company budget. These factors and more are key in choosing the company information database tool that’s right for you. A few tips before drilling down:
Setting specific, measurable goals helps narrow down which tools will work best for your purposes. The roles of personnel using the tools will also impact the decision. For example:
Surveys, tracking, social listening, and more. What your company does now to gather data should be improved by any tools added to the lineup. Here are a few ways to tell if a tool fits the bill:
Quality data will come from various sources and can be analyzed across multiple systems. It facilitates collaboration and speeds up the decision-making process. Some integration and maintenance criteria:
The truth is, any tool out there can generate and highlight positive reviews. What you want to do before committing to anything is reach out to customer support. If there’s a response within 24 hours, it’s a good indication of a reliable research tool. Here are a few other tips:
Conduct a variation of SWOT - Strengths, Weaknesses, Opportunities, and Threats and factor in a tool’s features and advantages. Identify how the tool can support strengths and opportunities, and if it will mitigate threats and weaknesses. Some basic questions to ask:
As seen with the tools presented at the beginning, pricing and structures can vary drastically. The specific services are usually the cause as are the number of users. For example, list brokers can run more than basic email finders. Determining if you prefer pay-as-you-go services to subscriptions is a good start.
Good company research features industry analysis and trends, competitor analysis, filtering, customer insights, and more.
It depends on the size of the company, the features, and the number of users, so the monthly price can range anywhere from $50 to $2,000. BookYourData’s highest tier allows access to 250,000 contacts for $0.03 apiece, Apollo.io’s Organization tier runs $119/month per user, and UpLead Plus costs $199/month.
Yes, two examples of popular free company research tools include Google Trends and Google Analytics. More comprehensive tools may offer free versions and free trials with limited functionality.
Larger companies with greater need may spend up to 5% of their annual budget on company research tools. Smaller businesses and those still growing may spend around 1-2% of their annual revenue.
Reliable data, integration capability, advanced filters, data visualization, and scalability are a few of the most important qualities a good company research tool possesses.
Dependable data is consistent, usable, and not prone to repeated and seemingly random errors. With high-quality data, you can reproduce favorable results again and again.
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