RocketReach Pricing Explained: Which Plan Is Right for You?

How Much Does RocketReach Cost?

RocketReach offers three seamless pricing plans for you to choose from, each one catering to different needs and budget. The prices vary depending on the plan, monthly or annual billing as well as discounts applied.

The Essentials plan is an email only product that costs $99 per month if billed monthly, and costs $576 per year. While this cost covers only email addresses, you can include phone numbers for $89 per month or $63 per month if billed annually.

Pro plan goes for $165 per month if billed monthly, or $1,298 for the annual plan, and this plan covers both phone numbers and emails. The ultimate plan costs $300 monthly or $2,988 if billed annually and you get email addresses as well as phone numbers.

RocketReach also provides options for teams to subscribe to two different plans; team pro and team ultimate. Team pro allows up to five users for an annual cost of $996 while team ultimate is available for more than 10 users, both covering phone contacts and email addresses. 

Have RocketReach Prices Changed in 2025?

• For the past five years, RocketReach prices have experienced fair changes, similar to others like Uplead pricing, about 10% per year. 
• The most significant is a jump from 2023 to 2024, where businesses subscribed for the Ultimate Plan with about a 50% increase in 2024. 
• Essentials Plan moved from $39 monthly or $348 annually in 2019/2021; to $45 monthly or $420 annually in 2022; to $49 monthly or $432 annually in 2023 and then $53 monthly or $468 annually, reflecting only a rough 10% hike. 
• Pro Plan saw a minimal shift from 2019 till now, with a move from $69 monthly or $708 annually in 2019/2021; to $79 monthly or $828 annually in 2022; to $99 monthly or $1,020 annually in 2023 and then $149 monthly or $1,188 annually, reflecting a major 30% rise from 2023 to 2024.
• Ultimate Plan rose from $199 monthly or $2,148 annually in 2019/2021; to $249 monthly or $2,268 annually in 2022; to $269 monthly or $2,700 annually in 2023 and then $359 monthly or $2,988 annually, reflecting a 50% jump in 2023 to 2024.

RocketReach Pricing Plans

Since different agencies have varying needs, RocketReach‘s different plans with features that cater to these needs in any location. A startup company gets a plan that falls within their budget, and a large organization gets a plan to grant access to as many people as they have.

Essential Plan

Key Features 

• Professional and personal email address lookups
• 1,200 paid annual exports
• Advanced search filters
• AI email writer 
• Browser extension (Google Chrome and Microsoft Edge)
• Export contact lists (CSV)

Limitations

• Limited CRM Integration 
• No Direct Dial Numbers
• Low email lookup credits

As the Essential Plan is set to only look up emails, it is the best bet for individual professionals, freelancers, or startups and unsuitable for a large corporation with the need to reach out to millions of consumers. Smaller agencies like ZoomInfo competitors do not support the missing features like direct dial or restricted CRM integration with a major tool like Salesforce.

Pro Plan

Key Features 

• Mobile phone lookup plus direct dial
• Increased email lookup credits
• Bulk company search
• More CRM integration including LinkedIn, HubSpot and SalesLoft 

While small businesses will stick to the essentials plan, mid-sizes businesses will consider going for the Pro Plan as it is ideal for teams handling larger volumes of prospecting. Also, larger companies managing multiple outreach campaigns simultaneously will benefit from the Pro plan, being able to use the advanced solution across teams.

Ultimate Plan

Exclusive Features

• Up to 10,000 annual lookups
• Full API access 
• Salesforce integration
• Team collaboration 
• Detailed organizational information 

An agency that functions mainly based on B2B client information, requiring email finding tools, detailed information like organizational charts, trends or events will maximize the Ultimate plan for enterprise-level prospecting. The plan is the top choice for the sales team of mega companies that use Salesforce and need full API access to drive sales. Google industries or similar brands that handle thousands of marketing campaigns monthly will benefit the most from this plan.

Factors to Consider when Choosing the Right RocketReach Plan

Before selecting a pricing plan, it is important to check details like your company type, whether a startup or a large corporation. By knowing your company type, you can list out your industry goals, prospecting needs, budget and then compare with the different pricing plans. A clear understanding of these factors will guide you into choosing a plan that supports your outreach and still stays within your allocated costs.

Budget

Every company has a budget set out for different expenses in a company and sometimes, the amount allocated to lead generation and sales prospecting may be low or a lot. A company with limited resources may opt for the Essentials plan, while an organization with a huge budget can go for the ultimate plan or even a richer custom plan. Here are some tips to plan your budget for a RocketReach subscription service.

• Detailed Needs: Be clear on the needs of your company as this will help you search for a plan to satisfy your needs. 
• Price Comparison: Check to ensure that each price aligns with the features and benefits provided, while also check prices for other lead agencies like ZoomInfo vs RocketReach
• Scalability: Consider each plan and go for one that can scale up as your business grows, without too expensive 
• Discount Prices: Asides paying annually at a reduced rate, RocketReach offers discounts regularly so look out for these discounts
• Evaluate ROI: Conduct a review regularly to check how effective the plan helps to achieve your goals. 
• Monitor Usage: Set up a system to track the utilization across teams within your company to ensure that the features are fully maximized.

Number of Users

If you are a startup company with one individual in charge of lead generation, the Essentials team is ideal and if your company has a large marketing or sales team, you may go further to select any of the team plans. The number of users affects your pricing choice directly as you will actively search for a plan that caters for the number of users and also your needs. Take the following measures as your company grows.

• Companies with a low budget and many uses can explore plans that allow for shared access, saving you cost of purchasing the higher team plans. 
• As your team grows, regularly check for the need for some new features and then upgrade. 
• Ensure to monitor usage regularly to ensure individual results tally with company efforts 
• Choose a plan to accommodate your company growth, without requiring an excessive increase in price.

Frequency of Use (lookups needed per month/year)

With the lookup feature, companies can pull up the contact data of the prospect to store within the RocketReach platform. The rate at which you carry out lookups is a major determining factor to guide your choice of the right RocketReach plan. If you do not need more than a weekly access to contact date for targeted outreach campaigns, a plan with basic offerings is most suitable for you.

On the other hand, if a company needs frequent access to as much contact information as possible, they will need a plan with high lookup limits. When you consider your lookup frequency, you can select a plan without paying for unused features or paying too little without having the necessary tools. Just like Zoominfo pricing, the annual payment plan gives all companies unlimited lookups but the monthly plans have different lookup limits so check out some of these lookup frequency scenarios.

• Personal Networking by Freelancers

If a freelance marketer or an individual in a company seeks to connect to potential decision-makers via email, the recommended plan will be the Essentials Plan which provides up to 70 lookups. 

• Moderate Frequency Use by Startups and Small Businesses 

Consider a small marketing team looking to generate 100 leads in a month. A team like this with moderate lookup frequency will do well using the Pro Plan, offering up to 500 lookups monthly. 

• Large B2B company high frequency usage 

A large company that reaches out to hundreds of prospects monthly will use either the ultimate plan or any team plan as they offer up to 1,000 monthly lookups. Going a step further, enterprises with multiple teams can go for a custom plan to cater for their large team. After gathering email and phone contacts, Bookyourdata will conduct a real-time verification to ensure you have only valid contacts to work with.

[CTA1]

Desired Features (e.g., CRM integrations, bulk lookups)

• Phone Number Lookup: Much more than email addresses, companies need to assess phone numbers outreaches that require cold email and calling.
• API Access: With API access, businesses can integrate RocketReach into their systems to automate workflow
• CRM Integrations: Most companies utilize Salesforce and Zapier for sales generation, making integration of these CRM tools important for seamless data movement
• Bulk Lookups: Larger companies that deal with over hundreds of data will require bulk lookups to gather contact data at once for different purposes
• Team Collaboration Features: Team members within a company whether large or small should be able to share information, communicate and track efforts with a good pricing plan

Scrutinize each feature within a plan, and make critical comparisons with providers like RocketReach vs Zoominfo or Cognism vs ZoomInfo before making a choice. The sales team of large B2B or B2C organizations targeting multiple markets will need full API access as well as CRM integrations to effectively push their business. All these features including bulk lookup or advanced filters must run smoothly and in the case of any issues, the customer service must be available to provide technical support.

Recommendations for Different User Profiles

1. Individual Professional: The recommended plan for a professional or freelancer, who looks up less than 50 addresses weekly is Essentials Plan. This provides sufficient credit and basic integration, similar to what you will get with Lead411 pricing
2. Startup Business: A small business that is just starting out will have few clients and in turn, few outreach campaigns. The recommended plan is Essential plan for new companies and Pro Plan for rapidly growing start ups for annual lookups. 
3. Mid-Sized Company: When a company becomes mid-sized, it has a larger marketing team and as such, it requires a RocketReach plan with more features. The recommended plan is the individual or team Pro Plan which accommodates up to 5 users with sufficient collaboration tools, advanced integrations and other necessary features
4. Large Organization Users: Large enterprises have a large database of customers which need features like email and phone number access, full API access, company charts, trends and events. The Ultimate Plan is the most suitable, with up to 10,000 lookups annually as well as all juicy features.

What Do Users Think About RocketReach Pricing?

Out of the 984 users on Trustpilot, 43% of them rated RocketReach 5-star, while 31% gave a 1% rating. Users on other review web like G2 or TrustRadius, have a mix of positive and negative reviews, many of the negative ones being complaints of invalid emails, making us wonder if RocketReach is legit. Also, some users mention that they have to pay some hidden costs that were not included in the subscription plan price, such as charges for additional services like review campaigns or data access.

On the lighter side, RocketReach is good for all of its listed features and many users testify to that, highlighting the different good value. From flexible pricing options, to high return on investments, RocketReach is that credible platform for small, mid and large sized enterprises.

BookYourData as the Best Alternative for RocketReach

Although RocketReach is a credible platform with variety of payment plans, BookYourData comes as a better alternative to RocketReach for any company seeking high-quality lead generation and with the goal of compiling a targeted email list. Bookyourdata offers 97% accuracy for every lead you generate from an extensive database of 500M+ profiles, 250M+ B2B contacts and 30M+ world global companies, and 60k+ technologies. RocketReach allows you to subscribe based on different pricing plans, however, better alternatives like Bookyourdata allows a pay as you go model which allows you to purchase specific contact lists without a subscription.

Key Takeaways

• RocketReach is a lead generation platform with three major individual plans; Essentials, Pro and Ultimate plan. 
• Essentials plan offers basic email lookups, the pro plan comes with additional features like direct dial numbers and bulk searches, while the ultimate plan adds a full API access and CRM integration.
• Before deciding what plan to choose for your company, consider your budget, discounts, your team size, your lookup needs and features that will solve these needs.
• The Essentials plan costs $53 per month if billed monthly, and $468 per year, the Pro plan goes for $179 per month if billed monthly, and $1,188 annually, and the ultimate plan costs $359 monthly or $2,988 if billed annually.

Frequently Asked Questions

Can I Try RocketReach Before Purchasing a Plan?

Unlike some other platforms, RocketReach does not offer a free trial making it impossible to try out the features before purchase. However, you can create a free account to have access to 3 lookups per month, without the need for a no credit card required.

Does RocketReach Integrate with CRM Systems?

CRM integration is important in improving the quality of leads, tracking leads better, automating the workflow within and across teams, while also organizing the lead data as much as possible. RocketReach integrates with popular CRM systems like SalesLoft, offering all of these benefits.

Is There a Way to Get Bulk Lookups in RocketReach?

The pro and ultimate plan offers bulk lookups, which helps users to gather contact information for multiple individuals or as required different companies.

Is there a setup fee for RocketReach?

To set up a RocketReach account costs nothing. After signing up, you can upgrade, downgrade, or cancel anytime at no extra setup fee.

Can I trial RocketReach for free before committing to a purchase?

With RocketReach, you can test the basic features which are limited to only three lookups per month, however, you do not need to drop your payment information.

What payment methods does RocketReach accept?

Major payment methods including paying with major credit and debit cards are accepted on RocketReach. It supports international payments, making it available to users globally.

Are there any hidden fees or additional costs with RocketReach?

The issue of hidden fees has been reported severally by users of RocketReach, who say they encounter unexpected charges for enhanced data access. Other additional fees you may encounter include extra chargers for premium features, such as phone lookups in the Essentials plan, or extra lookups beyond a plan’s limit or advanced API access.

[CTA1]

[CTA2]