Finding clients is no easy task, and B2B businesses are no exception. New customers will help you expand existing client base. It will also bring new revenue opportunities, and so on. But B2B lead generation is not that simple as it sounds.
Be it for lead generation for a SaaS company selling tech solutions or a real estate builder who is looking to collaborate with a developer, the hassle is very real. But what is a lead? It refers to an individual customer, business entity, or potential client – who has expressed interest in your products and services.
Continue reading to discover:
Multiple lead generation techniques can help you discover these individual entities. For instance, Exploding Topics reported that 85% of marketers will use content marketing for B2B lead generation. However, the practice of working with reliable lead generation companies is also trending.
For one, a lead generation company sells “leads” – which is contact or demographic information of people or business entities that could turn into “potential customers” for you. Hence, the categorization as “B2B lead generation company”.
Their main task is to find potential clients for your business. They use different strategies to do that. For instance, they might use the following method to generate leads in the process before sharing them with you:
There are countless lead generation companies in the market. They sell a variety of leads, from warm leads to marketing-qualified and sales-qualified leads. Depending on your B2B needs, you can sign up with BookYourData to find leads that help you generate more revenue while simultaneously expanding your client base.
Over 40% of B2B marketers shared that “generating more leads” is the top priority – and the biggest challenge – for them in 2024. This is where B2B lead generation companies come in.
These companies sell you different types of leads. While we won’t delve into the details of each type, here are a few main ones that you should know about:
A lead generation company sells you the type of lead you want, depending on your business needs and objectives. Moreover, they follow the process below to to generate said leads before passing them onto clients (i.e., you).
The company will research and target the potential clients for your business. To do that, they might use expert market insights and advanced analytics techniques.
Then, the company can develop a tailored campaign. It will be a marketing strategy filled with different tactics and ideas to reach those potential customers.
Once the campaign starts generating and nurturing leads, they move to the qualification stage. This is where the lead generation distributor (also known as a “B2B leads vendor”) will qualify and verify the leads. They might use lead scoring systems to rank leads.
Therefore, one of the KPIs for lead generation is “likelihood to convert”. Furthermore, BookYourData goes a step further and offers verification reports. This ensures that you’re getting high-quality, premium B2B lead lists for effective outreach efforts.
Surprisingly, only 56% of companies verify leads before passing them onto sales teams!
A lot of agencies help you integrate new leads into your CRM systems directly. This not only reduces the drag and friction in the process, but also streamlines the sales process.
Now, let's look at some of the best B2B lead generation agencies in the market. On the top of the list, of course, is BookYourData. It specializes in SaaS lead generation and general B2B lead efforts in different industries.
BookYourData is one of the best lead list sellers and vendors. It provides companies with new leads coming from a variety of industries, including: tech and SaaS, real estate, and many more. Leads are diversified and most importantly, the company permits easy access to useful lead verification tools for customers.
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It is one of the most cost-effective and accurate B2B lead providers for targeted outreach.
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Belkins specializes in B2B lead generation and business development. The company offers personalized outreach strategies along with scalable solutions that help you expand in the B2B space.
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It has a good track record of providing high-quality and qualified leads for B2B companies – along with appointment booking settings.
CIENCE is one of top-rated lead generation company for B2B outreach efforts. It operates using a People as a Service model where it combines human intelligenvce with automated lead gen processes.
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The agency specializes in lead generation services which employ automation through the AI process and human expertise to provide personalized results.
It offers efficient and top-ranked scrapers. This agency helps with thorough scraping of contact information of the leads across varied channels as well as for various industries. Easy, accessible, and hassle-free for almost any size of business.
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It offers affordable B2B lead discovery solutions that present the result instantly and accurately.It offers affordable B2B lead discovery solutions that provide instant and precise results.
Abstakt is one of the top B2B lead generation companies. A full-service packager for its clients, this company provides services that include outbound calling, email campaigns, and appointment setting.
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It offers high-quality lead generation services through appointment setting. It helps companies build long-term client relationships.
Snapper Consulting is perhaps, one of the most remarkable consulting firms that specailzie in B2B lead generation currently. It offers personalized and targeted marketing campaign ideas for your business needs.
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It provides personalized lead generation strategies to help B2B companies initiate targeted outreach campaigns.
demandDrive is slowly climbing the ladder when it comes to B2B lead generation. The company helps wiht lead pipeline optimization and boosting lead generation efforts. It focuses on outbound sales activity primarily.
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Focused on "client success" the agency will offer customized lead generation solutions to every business type and industry.
It specializes in sales outsourcing and offering dedicated account executives for premium clients. It focuses B2B lead generation efforts through email campaigns, along with other highly effective outreach methods.
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The company specializes in providing customized leads and prospecting solutions within the tech and software companies.
It is specialized in leading outbound sales development. The company provides top-quality leads together with in-depth lead qualification procedures. Additionally, you will find successful targeted email campaign insights to help improve your in-house marketing strategies.
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The business provides dependable and high-quality leads to businesses that are eager for business expansion.
The company is an encompassing B2B lead generation platform. It will provide appointment-setting and combines both inbound and outbound marketing campaigns for lead generation. Furthermore, the it lead nurturing insights to developing businesses.
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The agency has been offering lead generation services and call center solutions. More over it is available 24/7 for all types of solutions.
In the list of full-service lead distributors, LeadGeneration.com ranks at number #11. It offers customizable strategies to help you connect with high-quality leads from different industries.
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It utilizes a digital marketing strategy to obtain leads for B2B outreach.
This tool for leads generation has resources to improve your sales campaigns. It merges contact databases with CRM APIs to make lead collection and nurturing automated and streamlined. Furthermore, you can leverage outbound campaign from SalesPro Leads that promises you high-quality leads for your needs.
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The agency specializes in lead generation solutions, focused on technology companies.
Pearl Lemon Leads is the home of perosnalized B2B lead generation services. The B2B lead agency utilizes cold calling and email outreach to connect you with prospects.
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The company offers lead generation solutions and is highly focused on helping companies grow their client base.
DiscoverOrg is now a part of ZoomInfo. It is also among the most reputable B2B contact databases and business intelligence platforms. Moreover, it provides comprehensive B2B leads to help your business identity and connect with potential clients.
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While it has now been merged with ZoomInfo, it delivers detailed B2B lead contact information and business intelligence solutions.
One of the highest-performing B2B lead agencies, Callbox helps clients generate leads and schedule appointments. The agency offers strategies for growing and enhancing the sales pipeline of its customers as they grow.
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The company offers B2B lead generation services, but uses a multi-channel approach to gathering potential clients’ contact information.
Leadium primary offerings include B2B leads through an expanding contact information database. The agency specializes in high-quality leads and also sets appointments for businesses – across multiple industries.
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The lead generation agency offers solutions but focuses primarily on high-quality appointments to connect businesses with clients.
RocketReach grants you access to contact information for professionals and companies. It connects businesses with prospects who are actually “decision-makers” in the industry. Hence, high-quality leads and verified sources are guaranteed.
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The company offers quick and easy access to verified lead contact information. It allows businesses to connect to potential leads through efficient outreach campaigns.
Cleverly primarily operates on LinkedIn to generate leads for business. It offers LinkedIn scraping and other lead generation services. Moreover, it’s not limited to any industries which means you can expect a industry-specific lead variety every time.
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The company is highly focused on LinkedIn lead generation efforts. It excels in generating leads through professional networks on LinkedIn.
Apollo is a common name when it comes to B2B lead generation. The company has been integrating automation facilities and streamlnied processes to boost sales pipeline operations for businesses. It generates high-quality leads and automatically integrates them with your CRM systems.
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It’s an all-in-one platform for businesses that require full-range lead generation services. Plus, it offers sales engagement tools.
ZoomInfo, on the other hand, is a more comprehensive B2B lead distributor. The vendor offers access to a growing database of business contacts. In addition, it features a list of powerful lead generation and lookup tools to improve pipeline management.
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The company gives you access to comprehensive B2B data for client intelligence and relevant contact info collection for lead generation campaigns.
Leadpages has been delivering B2B leads for years. However, it uses a mix of high-converting pages and customizable lead forms to capture leads for clients. Interestingly, the agency’s experience spans over multiple industries, meaning you can get high-quality leads for your niche as well.
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The company creates one of the most effective landing pages and lead capture forms to help you boost digital marketing efforts. It also provides easy-to-use features and tools for all clients.
Lusha is a business intelligence platform that provides B2B lead generation and prospecting services. The company connects recruiters and sales pros to find contact info on potential leads through a growing database.
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The company has an expanding B2B contact database through which, it connects sales pros with potential clients for more swift outreach efforts.
Hunter is more like a platform with multiple lead generation tools. As you subscribe to the platform, you get access to tools for direct outreach. This connects you with high-quality leads and allows you to communicate with them directly.
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The agency specializes in finding and verifying high-quality leads. It shares industry-specific business intelligence and lead data for targeted outreach campaigns.
LeadFeeder works as a website visitor identification tool. It helps you, i.e., a B2B company, to turn anonymous website visitors into actionable sales leads through professionally curated strategies.Best Features
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It makes potential leads out of the visitors of a website and is appropriate for those organizations who wish to make the best of their website traffic.
When it comes to B2B lead generation, there are quite a number of companies that we can compare. This makes finding the appropriate company quite tricky. Only a few companies have been very famous because of their strict methods for verifying B2B leads.
Some don’t even seem to have any sort of lead verification system at all. In addition to these, some offer limited tools and services for lead generation. Meanwhile, the others will bound you as well because of their area of specialization wherein they would only give you leads from a selected list of industries. as a result, it limits your wish to spread and diversify your client base.
In fact, Faster Capital also highlights that it is important to check whether a company adheres to data protection laws and regulations before you buy leads. This can save you time and money. And more importantly, keep you from legal trouble.
Is the company adhering to laws like GDPR and CCPA? if no, then it might be using unethical data collection methods to generate leads.
You should question the source of data from your chosen lead generation company. Did they accumulate it from ethics and integrity-based practices? Again, if not, then you may end up in legal trouble.
Also, ensure the company is selling you leads relevant to your niche, needs, and objectives. Otherwise, you'll be back-pedaling with low conversion rates and comparatively high cost-per-lead ratios.
You may ask BookYourData if they are covering your needed markets or geographic areas. This will give you leads from a diversified list.
And if the selected company also implements CRM integrations, then place it in the "most likely" option. Such integration provides the ability to streamline lead management and increase the accuracy of conversion without spending a lot of time and resources.
Most businesses do not pay much attention to tracking sales trigger. So ensure the company you choose has a system for tracking this aspect as well. It allows them to classify leads based on their propensity of getting converted. Therefore, you get leads with a higher chance of completing the sales cycle.
Moving ahead, you can also check whether services are flexible or not. Does the company offers email finder tools? Lead email verification and lookup tools?
Last but not least, consider the transparency of the company you have chosen. If the price is reasonable and matches the quality and score of leads, then go for it. Otherwise, you're better off taking other options.
Like any business, you would want to have more customers, generate more revenues, and drive up the operations. However, all depends on your choice regarding B2B lead generation. So, choose a firm that can work toward your goals and objectives.
Do not overcomplicate it. You should go for an organization that gives you access to the kind of leads you want. Make sure you get a supplier that provides you with diverse and verified high-quality lead lists.
Partner with BookYourData to know how you can increase brand visibility and marketing outreach with qualified leads.
It will depend on the method your chosen company used for generating leads (including a few other factors). For instance, email marketing lead generation is a cheapo option, so you can expect to pay less for leads coming through it.
Yes, LinkedIn is an outstandingly effective and popular platform for B2B lead generation. LinkedIn itself shared that it generates approximately 80% of all B2B leads.
Yes, but it depends on your objectives. If you want to help marketers generate high-quality leads, and faster, it’s the way to go. However, you should have knowledge and experience of ethical marketing and data collection efforts before entering the business.
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