35 Essential Lead Generation Tools to Expand Your Audience Fast

What is a Lead Generation Tool?

LA lead generation tool is a service that supports your ongoing efforts to generate new prospects for your business. It’s more than just sourcing contact information. You need to combine actionable insights with your approach to converting sales.

Service providers in this space are able to curate broad lists of actionable leads without you having to lift a finger. This includes inbound and outbound methods of lead generation, which can extend to SEO, cold emailing, and even social media.

Finding the best service provider for your needs is a whole other task on its own. It’s important to review lead generation benefits you can rely on without having to run through endless trial and error.

35 Best Lead Generation Tools Available

It’s always best to give yourself options when it comes to finding support for B2B lead generation. The end goal is to improve sales, but there’s much more long-term benefit to building a highly targeted list of prospects. The best way to do this is to work alongside top lead generation tools and their associated services.

1. BookYourData

This is a service provider that’s known for their extensive database of B2B leads. BookYourData can offer B2B contacts across a wide range of industries.

Pros

• 97% data accuracy, translating to high-quality leads. 
• Pay-as-you-go pricing model
• GDPR and CCPA-compliant
• Holds over 500 million B2B profiles

Cons

• No subscription models available
• Limitations with certain CRM integrations

Best Features

What really sets BookYourData apart is its pay-as-you-go pricing, real-time email verification, and free trial. Triple-verified phone numbers, direct email leads, and a massive database are the cherry on top.

Why You Should Choose BookYourData

BookYourData provides unmatched lead gen results when it comes to data accuracy and the benefits of real-time email verification.

[CTA1]

2. SeedProd

SeedProd makes it easy to craft custom page layouts with a drag-and-drop system. This can be an excellent tool for creating effective landing pages.

Pros

• Easy to navigate
• Includes a vast library of templates
• Mobile-friendly design choices
• Many integrations with popular marketing tools and services

Cons

• Templates are limited to WordPress only
• Certain advanced features will cost a bit more 
• Service could potentially slow down your website if too many SeedProd assets are applied

Best Features

Some of SeedProd’s best features pertain to customization, as well as highly effective landing page templates. Whether you’re pushing a product or upcoming webinars, SeedProd also provides several email marketing integrations that help refine your content approach.

Why You Should Choose SeedProd

SeedProd is a great option if you’re looking for landing page templates that are built to drive conversions.

3. TrustPulse

With the help of smart targeting, TrustPulse provides a no-code social proof platform that aims to improve conversion rates. The service is able to do this through verifiable customer activity, which is all done in real-time.

Pros

• You won’t have an issue with a learning curve
• Users can customize their notifications
• General affordability makes it widely accessible

Cons

• Service is limited when it comes to design choices
• It simply may not be the greatest choice for every website that’s out there due to the niche feature set

Best Features

Even if TrustPulse isn’t your first choice, consider the service details and what it brings to the table. Take advantage of smart targeting systems and analytics and reporting. If you’re concerned about design choice, the service is pretty keen on being as flexible as possible in this space.

Why You Should Choose TrustPulse

You get the combined approach of social proof with curated strategies to increase conversions as quickly as possible with consistent use.

4. Brevo

Managing customer relationships can be challenging, especially considering they come from more than one source. Brevo helps handle all of your customer relationships through a single platform that covers all of your communication channels.

Pros

• Take advantage of multi-channel campaigns
• Simple CRM integration and automation tools
• Easy choice for streamlining customer relationship management

Cons

• It may take some time to optimize your use of Brevo 
• You’ll also encounter higher pricing if you want access to more advanced features
• Customization features are somewhat limited

Best Features

A few surface-level examples include their email marketing tools, as well as features for SMS and WhatsApp campaigns. Lastly, their feature set for transactional emailing is a big part of what helps them stand out from services like Mailchimp.

Why You Should Choose Brevo

It’s an effective tool for managing a diverse range of marketing channels. This gives your business what it needs to stay in touch with every customer.

5. Hunter.io

Specifically focused on lead generation and email extraction, Hunter.io offers an easy way to find and verify email contacts.

Pros

• They’ve made accurate email verification a simple process 
• Adding their Chrome extension blends in with your existing tasks
• Effective bulk emailing features

Cons

• Hunter.io does offer a free plan, but it’s pretty limited feature-wise
• Other users have left feedback that outdated information can be a problem from time to time

Best Features

Users benefit from simple domain search functionality, including a straightforward email scraper tool. Your company can test and scale operations through Hunter.io with bulk tasks. Businesses also won’t have any issues integrating Hunter.io with their current CRM platform.

Why You Should Choose Hunter.io

It’s an efficient email finder tool that’s low-risk for those who don’t want to deal with a big learning curve.

6. Skrapp

Skrapp offers you access to a global database of email addresses and business profiles for the sake of B2B lead gen.

Pros

• Large database and ability to handle bulk tasks
• Provides a helpful LinkedIn integration, bulk email search, and accurate email verification
• Gives businesses more than enough room to source all kinds of new contacts. 

Cons

• It can be seen as a more expensive option
• The free plan is somewhat restrictive
• Might encounter usage restrictions due to the LinkedIn integration

Best Features

Skrapp could work very well for the right clients. Their Chrome extension makes client prospecting easy, and API access provides a more customized approach for developers. Between regular database updates and data enrichment capabilities, testing what Skrapp is capable of wouldn’t hurt.

Why You Should Choose Skrapp

The main appeal of Skrapp is its simple LinkedIn integration that focuses on supporting B2B lead generation.

7. Reply.io

This platform combines AI-driven sales outreach with traditional lead-gen strategies. It’s a great middle-ground for you to use AI capabilities alongside proven sales methods.

Pros

• AI sales assistant
• Multi-channel outreach
• Automated meeting scheduling
• Personalization features for custom outreach

Cons

• The interface can be somewhat confusing for new users
• Higher-priced tiers are feature-rich but out of the price range for some small businesses
• Lacking in CRM integrations

Best Features

AI chat for website visitors and an effective warm-up tool for your emails are what really sell Reply.io. Many people appreciate their A/B testing features, including the analytics and reporting tools.

Why You Should Choose Reply.io

The biggest selling point for Reply.io is their focus on AI-driven features.

8. Snov.io

Snov.io promises a full suite of lead-generation tools to improve your outreach strategies. This includes numerous tools tailored to email outreach and campaign management.

Pros

• An all-in-one platform built for lead generation
• User-friendly interface
• Competitive pricing model
• Chrome extension for efficiency

Cons

• Lacking advanced features
• The accuracy of their email finder can be hit or miss
• Some users report intermittent technical issues

Best Features

If you want to give them a shot, look into their drip email campaigns, CRM integrations, and general prospecting tools.

WhyYou Should Choose Snov.io

You get a comprehensive suite of lead-generation tools for the entire process, from outreach messages to funnels, optimization, and more.

9. LeadFuze

Another lead generation tool powered by artificial intelligence, LeadFuze software, helps automate sourcing, verifying, and managing leads. 

Pros

• Support AI-driven lead-generation strategies
• Extensive list of verified prospects 
• Alternate between various multi-channel outreach features
• Integrations with today’s most popular CRMs

Cons

• Pricing can be on the higher side for some
• Substantial learning curve for new users
• Not much customization provided

Best Features

Refine your strategy with market-based lead searches, and save time with automated list-building features. The double verification process for leads ensures you’re only working with actionable contact information. 

Why You Should Choose LeadFuze

Their use of artificial intelligence helps to streamline lead generation processes significantly. Snov.io might come with a few caveats, but they clearly have their eyes set on AI and automation technologies.

10. AeroLeads

Delivering web-based prospect generation software, AeroLeads is a great tool for B2B lead generation. 

Pros

• Easy to use Chrom extension
• Integrations with numerous similar platforms
• Affordable pricing plans
• Regular updates to their database

Cons

• Free plan available with limited features
• The accuracy of their contacts can vary quite a bit
• Multiple limitations with different platform integrations

Best Features

AeroLeads is widely used for its bulk email finder, tools for prospecting on LinkedIn, and CRM integrations. Another important feature that helps them stand out is the seamless export options that are available for your list-building needs.

Why You Should Choose AeroLeads

The platform is highly effective and efficient at sourcing B2B prospects from a wide variety of online platforms and sources.

11. D&B Hoovers

D&B Hoovers works to boost your ROI through a vast selection of high-quality leads. This is supported by a thorough lead management system. Of course, it comes with a few quirks of its own.

Pros

• Extensive database of company profiles
• Targeting filters to find the most relevant contacts
• Smoothly integrates with popular CRMs
• Easy incorporation with current workflows

Cons

• A higher price point for some business owners
• The complex interface might be a turn-off for some users
• Possible to encounter outdated information

Best Features

The ability to review industry-specific insights is very helpful here. This is on top of detailed family tree contact and data visualizations. Many of you will appreciate the inclusion of predictive analytics, not to mention on-the-go access through their mobile application.

Why You Should Choose D&B Hoovers

The main selling point for D&B Hoovers is their approach to deep business insights. This translates with their advanced targeting tools, giving you the ability to develop an actionable list of leads.

12. Datanyze

Another great tool for lead generation, Datanyze offers unique sales intelligence services. They do a good job of simplifying access to company data for actionable outreach campaigns and targeted list building.

Pros

• Access to technographic data
• Easy integration with existing CRM systems
• Chrome extension makes easy work of your prospecting efforts
• The database is kept up to date 

Cons

• Datanyze pricing is a little bit on the higher end for new businesses just starting out
• The free plan is limited in the lead generation strategies you can explore
• Learning curve with any service provider like this, so it might take some time to see decent results.

Best Features

With a blend of competitor intelligence tools and tech tracking for websites, you won’t have an issue collecting the information you’re looking for. Custom API access and lead scoring capabilities can help refine your approach when using Datanyze for lead generation. 

Why You Should Choose Datanyze

Its promising results with technographic data catered toward lead generation make it a viable option for many young businesses.

13. OptinMonster

If you need help with lead generation and customer acquisition, OptinMonster is a software built for list building and sales. Its multi-faceted approach to sourcing relevant contacts is a big factor in campaign success rates.

Pros

• Features a simple drag-and-drop builder that makes navigation and organization streamlined
• Make use of a variety of campaign outreach tools
• Advanced targeting
• A/B testing
• Segmentation features

Cons

• Some price points may not be feasible for some companies
• Issues with consistent software functionality

Best Features

Several top features include behavioral automation, real-time personalization features, and exit-intent technology. It provides an end-to-end experience in list building and ROI.

Why You Should Choose OptinMonster

The strong focus on conversation optimization within OptinMonster’s features is what makes it stand on its own two feet. It’s also a software solution, which can sometimes offer more customization compared to web-based service providers.

14. Zoho CRM

Dealing with customer relationship management, Zoho CRM comes with an extensive range of features for business owners. Built with the intent of being the only lead magnet you need, Zoho CRM is a great tie-in for any lead generation strategy.

Pros

• All-in-one CRM solution
• Includes highly customizable workflows
• Mobile application
• General affordability, making it a scalable option

Cons

• Steep learning curve
• Surprising lack of third-party integrations
• Hard for newcomers to generate quick results

Best Features

Some of Zoho CRM's best features include an AI-powered sales assistant, and detailed analytics and reporting. Other notable benefits can be seen in multichannel communication tools as well as territory management. All of these details help to refine a lead generation strategy and optimize outreach results.

Why You Should Choose Zoho CRM

To sum up the selling point behind Zoho CRM, it provides a customizable and comprehensive toolset for customer relationship management and lead generation.

15. Lead Forensics

Specializing in anonymous website visitors and B2B lead generation, Lead Forensics makes sure you have an eye on who is visiting your site.

Pros

• Reveals anonymous website visitors
• Helps identify specific prospects
• Segmentation features
• Can be integrated with popular CRM systems
• Real-time visitor alerts and contact insights

Cons

• Basic plans come with limited feature sets
• It won’t be very effective for those with minimal website traffic
• Subscriptions can quickly get expensive if you want more advanced features

Best Features

Certain features such as journey mapping, leading scoring, and a custom report builder make B2B lead generation easier. Evidently, Lead Forensics isn’t your only option with these tools, but they’re a long-standing and reliable service provider.

Why You Should Choose Lead Forensics

If you’re looking for any potential B2B website visitors, Lead Forensics has the features you need to track the incoming contact information.

16. Growbots

This is an AI-powered outbound sales platform that caters to businesses looking to identify potential customers. You can expect various automation features with Growbots and a heavy focus on efficiency.

Pros

• AI-powered lead generation
• Automated email outreach
• User-friendly interface
• Easy integration with numerous CRM systems

Cons

• Pricing may not be the best for newer business owners
• Growbots also isn’t the most customizable platform
• There have been reports of data inaccuracies

Best Features

Capabilities in A/B testing and advanced analytics are a few saving graces for Growbots. Other notable points include ideal customer profile (ICP) building and automated follow-up sequences for email campaigns.

Why You Should Choose Growbots

For those who appreciate automation in outbound sales, Growbots can be a great tool to help optimize your current strategy.

17. HubSpot

The name itself is likely to be familiar, but it’s important to understand what space it fills in the realm of prospecting. It’s actually one of the most comprehensive service providers here, covering areas such as content management, sales, customer service, and more.

Pros

• Free HubSpot CRM included
• Vast educational resources on the platform
• Friendly UI
• Comprehensive take on CRM services

Cons

• Some features may feel a little overly complex for new business owners
• Steep learning curve
• Higher price tag for advanced features

Best Features

Some of the platform’s best features include inbound marketing tools, a variety of CMS features, and the added support of sales pipeline management. It definitely encompasses the all-in-one look, but this can be daunting to those looking for a simpler approach.

Why You Should Choose HubSpot

The short answer would be their all-encompassing approach to CRM tools, as well as generating new prospects. HubSpot’s aim is to provide business owners with the tools they need for lead nurturing at every stage of the lifecycle.

18. Pardot

A B2B marketing automation service made available through Salesforce is built to align with many modern needs in customer outreach and sales strategies. While it’s undoubtedly a diverse tool, its tie with Salesforce can also be a hindrance.

Pros

• Seamless integration with Salesforce
• Advanced automation
• Detailed analytics

Cons

• Higher costs for certain features
• The steep learning curve for new users
• Required Salesforce CRM for the full functionality of Pardot

Best Features

Most users take full advantage of creating landing pages and other specific forms, such as surveys. ROI reporting and analysis, as well as social media and email marketing tools, give users most of what they need in one place. 

Why You Should Choose Pardot

Its simple integration with Salesforce CRM makes it a great tool for marketing automation strategies aimed at a B2B audience.

19. SharpSpring

A platform delivering marketing automation services, SharpSpring not only helps you generate leads but also convert them into sales. Whether you want to use a detailed funnel or a simple direct outreach strategy, SharpSpring can support your ideas.

Pros

• Overall affordability for most users 
• Smooth UI
• Flexible options for customization
• Built-in CRM system.

Cons

• Limited third-party integrations
• Occasional glitches with SharpSpring’s internal processes
• Doesn’t really offer the same level of support as enterprise-level lead generation services

Best Features

The platform’s dynamic form builder and behavior-based email marketing draw in plenty of new business owners. It also helps with anonymous visitor identification and a variety of sales automation tools.

Why You Should Choose SharpSpring

It’s a marketing automation tool that’s surprisingly affordable and intuitive compared to many similar services on the market. ShaprSpring is known to be an effective lead-generation solution for small to medium-sized operations.

20. Mobile Monkey

An advanced messaging platform that boosts marketing and customer support efforts, Mobile Monkey uses an instant chat strategy.

Pros

• User-friendly interface
• Chatbot builder
• Multi-channel messaging
• Integrates with popular CRMs
• Affordable pricing structure

Cons

• Limited customization features
• Intermittent performance issues
• Learning curve for advanced features can feel challenging

Best Features

Mobile Monkey is recommended for its OmniChat technology and effective drip campaigns. Consider looking into their lead qualification tools and put the available analytics to work in your favor.

Why You Should Choose Mobile Monkey

This question can be easily answered by focusing on Mobile Monkey’s features in multi-channel messaging and chatbot automations.

21. Voila Norbert

A simple yet powerful take on lead generation services, Voila Norbert specializes in sourcing corporate email addresses. This also includes data enrichment for better list-building and ROI outcomes.

Pros

• Consistent data accuracy
• User-friendly interface 
• Bulk email verification 
• Streamlined CRM integrations 

Cons

• Free features are pretty limited
• Large-scale use can lead to higher costs compared to others on this list

Best Features

API access offers a customizable approach to their services, and GDPR compliance tools bring peace of mind. Their Chrome extension helps with finding emails, and the domain search functionality simplifies daily marketing tasks.

Why You Should Choose Voila Norbert

Their relatively consistent accuracy in email collection and verification makes Voila Norbert a straightforward solution for those who are new to lead generation.

22. Overloop (formerly Prospect.io)

This platform was created to support sales engagement and optimize outbound marketing campaigns. It brings a refined approach to the common marketing tactics with the added benefit of automation.

Pros

• Friendly UI and
• Multi-channel marketing tools
• Simple integration with various CRM systems
• Overall affordability

Cons

• Advanced features might stump those who are new to marketing
• Limited features in basic plans 
• Intermittent technical issues

Best Features

Their abilities with A/B testing and automation with follow-up sequences take some of the struggle out of marketing. This is equally benefited by email finder and verification tools in addition to in-depth analytics and reporting features.

Why You Should Choose Overloop

For those looking to optimize sales engagement and consistent outreach efforts, Overloop can work to streamline both processes simultaneously.

23. LinkedIn Sales Navigator

Popular due to its tie to the LinkedIn social platform, Sales Navigator focuses on being an extremely thorough sales generation tool. This goes hand in hand with lead generation capabilities, as well as features that nurture customer relationships throughout the buyer’s journey.

Pros

• Advanced search and filtering tools
• Real-time sales updates
• Access to LinkedIn’s professional network
• Easy integration with popular CRM platforms

Cons

• On the more expensive side of lead generation tools
• Fairly confusing for those new to LinkedIn and its services
• Functionality is also limited outside of the LinkedIn platform itself

Best Features

Recommendations for relevant leads and sales insights, as well as actionable company news, are some of LinkedIn Sales Navigator’s best features. Other benefits like TeamLink and InMail credits help to churn results for ongoing marketing efforts as well.

Why You Should Choose LinkedIn Sales Navigator

It’s a proven tool in the B2B sales space, with unparalleled features that blend perfectly well with LinkedIn networking and outreach solutions.

24. Pipedrive

If you’re searching for CRM and sales pipeline management, Pipedrive aims to have it all in one place. The primary focus for Pipedrive is to support sales teams with critical actions aimed at creating a return for the business.

Pros

• Inviting UI
• Mobile app access
• Customizable sales pipelines are top-level benefits
• Integration with other popular marketing tools 

Cons

• Basic plans are going to limit your sales pipeline
• Might encounter data-syncing issues with your audience
• More focused on simple features

Best Features

Make use of an AI-powered sales assistant, customizable reporting, email tracking, and much more. You can also refine your sales pipeline by utilizing the visuals they include with their analytics and management tools.

Why You Should Choose Pipedrive

Due to its ease of use, Pipedrive is a great supportive tool for sales pipeline management in marketing and sales teams of all sizes.

25. Intercom

Specifically built to be a customer messaging platform, Intercom offers more than what’s seen on the surface. This pertains to supporting growth strategies and outreach at every stage of the buyer’s journey.

Pros

• Real-time customer communication features 
• Customizable chatbots
• Easy integration with CRMs and similar popular tools 
• Focus on actionable analytics shouldn’t be ignored either

Cons

• Full utilization will come with a learning curve
• Minor performance issues
• The price tag is on the higher side

Best Features

What helps Intercom shine, among others, is its approach to chatbots and efficient use of customer data for consumer marketing efforts. In-app messaging and supportive tools for onboarding and product tours help to enhance base-line Intercom features.

Why You Should Choose Intercom

A leading example of how real-time customer engagement is supposed to work, Intercom can help you manage multi-channel communications and outreach.

26. CallPage

Created to enhance engagement from website visitors, CallPage includes lead generation capabilities through the simple act of instant callbacks. The platform is a great example of a marketing angle that’s commonly overlooked.

Pros

• Easy to set up, it can be easily 
• Implements with existing marketing strategies
• customizable widget design and ease of use through popular CRM platforms
• detailed analytics and reporting features would be wise as well

Cons

• Doesn’t have an impressive range of AI-driven features 
• Requires more of a hands-on approach
• Small businesses might find the overall pricing for lead generation to be costly
• Basic plans don’t really offer the flexibility most organizations need

Best Features

CallPage does come with a few notable upsides, some of which include call recording and quality monitoring and even support for international callbacks. Other users seem to be fans of the lead scoring and qualification measures and the general benefit of instant callback technology.

Why You Should Choose CallPage

The instant connection between website visitors and phone outreach offers a simple way to take advantage of several marketing angles. You can use CallPage not only to collect leads but also to handle outreach.

27. Drift

Seen as an effective conversational marketing platform, Drift supports businesses in making connections with high-quality, relevant leads. This is accomplished through a variety of platform benefits, using modern techniques to speed up the lead generation process.

Pros

• Provides AI-powered chatbots 
• Minimal hassle when integrating with existing CRMs 
• Impressive capabilities with video messaging features
• Customize your own Drift playbook to streamline their services

Cons

• Getting a handle on everything Drift has to offer can take some time
• cross-functional education in your organization will require structure
• Drift’s features are a bit extensive for the needs of small businesses

Best Features

Drift makes it easy to make conversational landing pages that guide readers toward a conversion. Their focus on revenue acceleration is what draws many users in, and they offer additional support for team training on the platform.

Why You Should Choose Drift

Their unique focus on conversational lead engagement makes Drift a solid choice for businesses looking to create excellent landing pages. This includes the added benefit of real-time results and lead qualification.

28. Referral Candy

Utilizing a traditional marketing method, Referral Candy aids businesses in churning sales with the help of customer referrals. Although word of mouth is always incentivized, Referral Candy takes a modern approach to driving traffic and conversations.

Pros

• Create customizable referral programs
• Use automation to handle every aspect of reward distribution
• Detailed analytics and reporting
• Refine your strategy for referrals as well
• Easy setup and minimal learning curve 

Cons

• Doesn’t drive consistent results for every industry
• Limited customization features
• More advanced features hidden behind higher costs

Best Features

Some of the features that are hard to ignore include A/B testing capabilities and automated referral tracking, to name a few. Other benefits found with Referral candy pertain to customizable widgets and multi-channel sharing capabilities. 

Why You Should Choose Referral Candy

The short answer here is that Referral Candy does great with creating and managing automated referral programs. Their services, as a whole, aim to boost customer engagement and acquisition and support list-building efforts.

29. Zapier

Zapier provides tools to create automated workflows. The main benefit is that Zapier can connect to thousands of apps, giving you a hub for many of your lead-generation services and applications.

Pros

• Seemingly endless list of integrations
• No coding required
• Automation tools
• Significant cost and time savings

Cons

• Does include a free plan with limited features
• Certain integrations may require a premium subscription for access
• Notable learning curve for new users

Best Features

With the combination of conditional logic, filtering, and formatting, Zapier supports any business looking to get organized with their lead generation. It’s effective in handling errors and timely notifications as well.

Why You Should Choose Zapier

On top of Zaperi’s reputation, they promise unparalleled app integrations, making it an essential tool in streamlining lead generation workflows.

30. Dux-Soup

Dux-Soup is a LinkedIn automation tool that supports direct outreach through social platforms. You can use their services to streamline direct outreach with the added help of automation.

Pros

• Chrome extension available
• Relatively easy to use
• Variety of customizable factors
• Detailed activity logs
• Easily integrates into different CRMs

Cons

• Might encounter restrictions on your LinkedIn account due to third-party actions
• Basic plans only offer rudimentary surface-level features
• Processes have to be manually monitored to a degree

Best Features

Several angles help Dux-Soup stand out, including automated profile visits and customizable message templates. Efficient data export and tracking campaign performance data are other features that many users love.

Why You Should Choose Dux-Soup

Dux-Soup has made a name for itself in LinkedIn automation tools. It has proven to save you time and money while increasing the success rates of lead-generation strategies.

31. Unbounce

Unbounce focuses on providing the tools you need to create landing pages that will convert.  Part of their USP is that none of their landing pages or web overlays require any coding.

Pros

• User-friendly platform
• Drop and drop builder for landing pages and web overlays
• Extensive template library
• A/B testing features
• Designs that are mobile-responsive

Cons

• Advanced features come with a learning curve and a higher cost
• Basic features are available but come with distinct limitations
• Customization isn’t great outside of higher subscription tiers

Best Features

Details such as AI-powered optimization, conversion tracking, and dynamic text replacement help to streamline some time consuming processes. Being able to create popups and sticky bars that actually convert is what has made Unbounce so popular.

Why You Should Choose Unbounce

If you need to create powerful landing pages and converting popups, Unbounce has a comprehensive suite of tools for the job.

32. Vyper

You can easily build stronger viral marketing campaigns with Vyper’s support system. The platform improves your lead-generation efforts through viral marketing tools and strategies.

Pros

• Social media integrations
• Engaging templates
• Fraud prevention features
• Customizable reward tiers

Cons

• Viral marketing is best for niche industries and forms of content
• Applying their tools can come with significant trial and error
• Results can come with less of a guarantee than more traditional marketing methods

Best Features

Part of what helps Vyper stand out includes referral tracking and even functionality to keep track of leaderboard progress. In-depth customization for viral contests and detailed analytics help many people streamline this specific marketing tactic.

Why You Should Choose Vyper

Through effective gamification and a focus on virality, Vyper is a unique tool that drives numbers to many kinds of engagement and lead-generation campaigns.

33. Leadfeeder

Leadfeeder differentiates itself through valuable B2B insights. You can assume there are companies lurking around your website, and Leadfeeder gives you the ability to track and identify their information.

Pros

• Detailed company information
• Numerous CRM integrations
• Automated lead scoring
• Surprisingly easy integration with Google Analytics

Cons

• The free plan comes with quite a few limitations
• Isn’t the best tool for companies focused on B2C clientele
• Several pricing options are available, but every option could pose a cost challenge for smaller organizations

Best Features

Take advantage of real-time visitor identification as well as custom feeds and data filters. Set up email alerts for high-value leads, and use Leadfeeder alongside your existing CRM platforms and integrations.

Why You Should Choose Leadfeeder

You should choose Leadfeeder due to its ability to track website visitors. More specifically, the focus on B2B companies and their contact data is very helpful.

34. Clearbit (acquired by Hubspot)

If you need support in data enrichment, Clearbit has the company contact data you’re looking for. The overall aim of Clearbit’s services is to support lead generation and sales strategies.

Pros

• Access to an extensive B2B database of company information
• API access for customization 
• Real-time data enrichment
• Integrations with CRMs and other marketing tools

Cons

• Data accuracy can vary
• Some technical experience may be needed to use the service to its full potential
• higher pricing for advanced features

Best Features

Their enrichment API and prospector for targeted email lists is something any business can appreciate. Easily reveal data from website visitors and set up alerts to support your sales goals.

Why You Should Choose Clearbit

The platform is an easy choice for any business looking to upgrade their sales intelligence.

35. Mailshake

Through AI-driven features, Mailshake delivers solutions for B2B lead gen and sales engagement. 

Pros

• Customizable email templates 
• Automated follow-ups to create 
• Streamlined outreach to email contacts
• A simple interface comes with barely any learning curve
• Integration with popular CRMs makes it pretty viable

Cons

• More advanced automation techniques can come with some trial and error
• Avoiding spam filters can be somewhat challenging when emailing

Best Features

Mailshake made the list due to its abilities as an AI email writer, lead generator, and multi-channel engagement. From email and phone to social media engagement, Mailshake is an adaptable choice.

Why You Should Choose Mailshake

Mailshake delivers strong automation features in multi-channel marketing with the aim of improving your lead generation strategies.

Critical Factors for Choosing the Right Lead Generation Tool

Effective lead generation comes with some universal factors to consider. Other aspects to keep in mind include accessibility, affordability, ROI, number of integrations, and user incentives. Adding this to your decision-making can ensure you reap the benefits of exactly what your business needs in its marketing strategy.

Benefits of Using Lead Generation Tools

Although many of the benefits of individual tools have been listed throughout this article, it can be helpful to look at them from an overhead perspective. 

Improving operational efficiency, customer relationships, scalability, and competitive edge are core benefits of lead gen tools. Lead generation tools can be exciting, but it’s important to keep a few best practices in mind before you dive in head first.

What You Must Keep in Mind About Lead Generation Tools

It’s important that these tools are accessible and user-friendly to a broad user base. You also want to consider the impact on your budget over time and the full range of applicable integrations that the tool brings to the table. 

A leading example would be BookYourData’s services, as they deliver the tools and compliance you need for long-term results. Taking this stance will ensure you end up with the right lead-generation tool for current and scalable marketing endeavors.

Frequently Asked Questions

Is Lead Generation the Same as CRM?

Neither of these terms fall into the same description. CRM is purely focused on aspects related to customer relationship management, whereas lead generation deals with prospect hunting.

Is a Lead Generation Tool Effective?

Their effectiveness is considered to be a blend of features and how you put these tools to use.

Are Lead Generation Tools Easy to Use?

Most of them are more than easy to use, with features such as one-click or drag-and-drop and bulk actions to streamline your experience.

[CTA1]

[CTA2]