Using email list building services is something that every business owner can benefit from. Having access to this information can help with targeted outreach efforts that you can refine through your pay-per-click campaigns.
Service providers in this space can help streamline the process and offer cost efficiency while helping businesses generate better-targeted leads.
Before creating a B2B email list of your own, consider these key points before anything else:
From carrying leads through the buyer’s journey to creating brand loyal fans, an email list is a big part of what facilitates audience engagement. This article will expand on the importance of list building services and why you should consider using them.
Let’s dive in!
G2 Score: 4.9/5 (295 Reviews)
Capterra Score: 4.9/5 (32 Reviews)
With a core focus on sales intelligence, BookYourData is more than equipped to handle your list-building needs. They get straight to the point with guarantees like a 97% accuracy rating for real-time data that’s triple-verified. Part of why they stand out from the rest is their pay-as-you-go pricing model.
Instead of a subscription, you only have to pay for what you use.
Between accurate, efficient results and a track record to prove it, BookYourData is a solid choice for lead generation. In any case, it’s still important to consider the pros and cons.
BookYourData has no issue being an effective list builder, but it does have its nuances like any competitors in this industry.
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G2 Score: 4.5/5 (1,047 Reviews)
Capterra Score: 4.6/5 (179 Reviews)
With Similarweb, you get access to data from over one billion websites, three million brands, and even eight million applications. They come with a global reach of 190 countries across 210 different industries.
Similarweb is an easy choice for many people due to its features, but the pricing is one of the biggest pitfalls of the service.
G2 Score: 4.3/5 (4,696 Reviews)
Capterra Score: 3.8/5 (153 Reviews)
A B2B prospector that uses the power of AI, users gain access to over 1.3 billion contacts and 121 million companies. This is more than enough to work with, and you have all of the support you need to find exactly who you’re looking for. Users get the support of CRM and numerous app integrations, real-time data validation, buyer intent data, and more.
Seamless.AI is a decent mid-range solution when it comes to building a B2B list. They offer several tools that can be helpful here, but their subscriptions might make some businesses feel limited.
G2 Score: 4.6/5 (2,773 Reviews)
Capterra Score: 4.4/5 (52 Reviews)
Featuring multiple B2B prospecting tools and real-time insights, Adapt is great at providing actionable business information. More specifically, this provider is a great choice for those targeting the tech sector. This includes access to 3,000+ specialized tech sectors such as AI, SaaS, fintech, and more.
They may not be the most diverse option on this list, but they’re a solid go-to if you’re only concerned with B2B contacts in tech.
G2 Score: 4.3/5 (1,472 Reviews)
Capterra Score: 4/5 (366 Reviews)
Lusha gives you plenty to work from, including intent signals, job change alerts, and more to help keep your B2B contacts updated. Businesses can utilize a wide range of tools to improve their lead generation and list-building efforts.
Although Lusha is pretty affordable at $49 per month, they don’t seem to be as diverse in their services or feature-rich compared to others.
G2 Score: 4.5/5 (264 Reviews)
Capterra Score: 3.4/5 (5 Reviews)
Another B2B database provider, ZoomInfo actually comes with several tools to support businesses. Users gain access to up-to-date data for their list-building and lead-generation needs.
It’s always important to keep your options open when building a B2B contact list. ZoomInfo can help, but always keep the pros and cons in mind.
G2 Score: 4.2/5 (444 Reviews)
Capterra Score: 3.8/5 (50 Reviews)
Offering ease of use with a Chrome extension and bulk data export, Datanyze is an efficient way to collect B2B data points. You’ll have access to over 63 million direct dials and over 84 million emails. Easily navigate to industry-specific leads, make use of market share insights, and create a highly customizable lead generation approach.
There may be some restrictions for mid to large-sized enterprises, but it’s one of the most affordable solutions on this list.
G2 Score: 4.8/5 (7,516 Reviews)
Capterra Score: 4.6/5 (345 Reviews)
Apollo.io provides a variety of lead generation tools integrated with CRM systems, making it a versatile choice for businesses looking to streamline their outreach and lead management processes. Its effective email sequencing and robust data filtering are key highlights.
G2 Score: 4.4/5 (552 Reviews)
Capterra Score: 4.6/5 (629 Reviews)
Offering the ability to find company contacts through domain search, Hunter.io can discover verified email addresses with ease. All it needs is a name and a domain, and it can source, verify, and deliver the information you’re looking for. Cost ranges from $49 to $399 per month, and they even have a minimal free plan available.
It isn’t hard to see why someone would use Hunter.io, but many of its features can definitely be challenged. Overall, the platform is a decent alternative to other prominent choices.
G2 Score: 4.3/5 (718 Reviews)
Capterra Score: 4.1/5 (76 Reviews)
Lead Forensics specializes in detailed visitor analytics and lead scoring, catering to businesses that want to track user behavior and optimize lead conversion. Its comprehensive tracking capabilities and excellent customer support make it a valuable tool for in-depth lead analysis.
G2 Score: 4.3/5 (710 Reviews)
Capterra Score: N/A
LeadFeeder offers access to company-related data in several ways. From identifying website visitors to multiple lead qualification tools, you can utilize many aspects of B2B data. You won’t have any issues with CRM integration, and you can create customized lists of companies and filter leads through various criteria.
The company doesn’t have the most intuitive pricing structure, but they’re more than effective. LeadFeeder is a back-pocket solution to explore if others don’t work out for you.
G2 Score: 4.4/5 (625 Reviews)
Capterra Score: 4.5/5 (33 Reviews)
Now a part of HubSpot and its many services, Clearbit is still running strong in providing B2B data. You also get the benefit of Breeze Intelligence, which is AI-powered data for better results in marketing and sales.
While Clearbit clearly knows a thing or two about B2B data, it seems they’re quite limited regarding accessibility.
G2 Score: 4.3/5 (1,928 Reviews)
Capterra: 4.5/5 (148 Reviews)
Advanced filtering, buyer intent signals, and even generative AI tools are part of what makes this an excellent tool. Pros, cons, and pricing can vary quite a bit, so it’s important to know what you want before making a choice.
Considering that most people are well aware of the LinkedIn platform, this is an easy choice that you can trust.
G2 Score: 4.7/5 (780 Reviews)
Capterra Score: 4.6/5 (76 Reviews)
Another B2B list builder that comes with a decent track record, Uplead promises a data accuracy of 95%, access to 16,000+ data points, and more. Uplead is up there with some of the best, but as always, taking an objective stance on the pros and cons is crucial.
Uplead isn’t new to the market, but the service provider should be approached with a little caution due to costs.
G2 Score: 4.4/5 (210 Reviews)
Capterra Score: 4.2/5 (32 Reviews)
Leadiro, now formally known as DemandScience, is a B2B list-building service provider with many more features included. The service takes a more simplistic approach with real-time contact information. Leadiro can help with intent discovery, CRM integration, sourcing leads ready to buy, and more.
It’s clear they understand the realm of large data sets, but their website will leave new users with a lot of questions.
An email list building service focuses on collecting emails and surrounding consumer information. They then repackage this information and see it to other business owners who are looking for leads in their niche.
Creating specific databases focused on certain industries, products, or consumer interests, B2B list-building services offer heavily curated audiences. Information from a B2B standpoint can include data on key decision-makers, such as the CEO. As you can expect, this type of service is highly valuable to business owners looking to improve revenue.
Service providers in this niche do more than generate rough prospect lists. If you’re able to find a reliable provider with track records you can review, it can be a blessing for growing your business.
Understanding how these services work inside and out and the crucial role they play in modern marketing is a must. From legalities to ethics and the surrounding benefits of list building, finding a service provider you can trust can feel like a gold mine.
Email list building services work through several methods, such as opt-in pages, permission-based marketing, and many others. The aim here is to create a list of potential leads for your business that have a likelihood of navigating your sales pipeline.
In most cases, list building services work through the steps below:
If it isn’t already apparent, email list service providers are an essential component of modern business.
If you tried them for yourself, you’d find that list building services can easily expand your business reach into different markets. This includes benefits such as brand awareness and optimizing your email marketing campaigns to their best. List building drives targeted outreach efforts with a much more streamlined approach to manual search engines.
Working with an email list building service can eliminate that issue while guiding your mass email marketing efforts to your target market. List-building services are important as they can help generate higher conversions and overall business growth.
The success of these services and their contacts is heavily dependent on the information source and how you use them. Whether through organic search engine optimization or generated through pay-per-click ads, list builders can help optimize your approach.
The scope of email list building services goes beyond email providers alone. Surrounding tools such as OptinMonster or Sumo are widely popular in their own right. For example, a business called WPBeginner was successful in using OptinMonster. They did this by using a variety of list-building tools, primarily working with lead generation software.
One of the highest-rated list builders on the market is BookYourData. At a glance, you can easily see the quality of their work through their many supportive reviews. William, who works in IT services, mentioned that BookYourData is one of the best list building tools he’s ever tried.
With more and more companies using list-building services to enhance their marketing and increase their reach, it’s essential to consider the legalities and ethics of this approach to using email data.
List building should always keep to ethical practices, gathering data only from people who have opted in. This ensures user privacy is protected and builds trust with your potential customer base. Ethical list building also needs to be transparent about how the users’ data will be used, and also give users an easy and simple way to opt out if they prefer.
Yes, list building is legal, but there are a number of legal regulations that companies need to stick to. This is to protect user data and uphold ethical practices.
List building services must adhere to:
There are tough penalties for businesses that violate these rules, so using a list-building service that strictly adheres to regulations is key.
Most people look at email marketing as a dated way to get in touch with your audience. This couldn’t be further from the truth for several reasons, one of which is that it’s much better than cold calling. There are numerous reasons why businesses should build email lists.
Although email marketing is the focal point here, the method includes many different angles to valuable consumer data.
A few examples of this can include:
Nowadays, there are plenty of tools to assist with your email marketing, whether it’s a CRM platform or a list building service.
It used to be much more difficult to build an email list with a curated audience. CRM technology can offer emailing integrations and supports multi-channel marketing campaigns with ease.
This can help you with A/B testing your strategies, giving you data to analyze your approach further. Speaking of optimization, it can be very helpful to work with a CRM that offers customizable templates as well. From the body content to the placement and style of your logo, every aspect of your newsletter plays into its effectiveness.
Regardless of whether you decide to work with a list building service or not, it’s beneficial to know how to properly collect emails on your own. It may seem like a daunting amount of work at first, but it can be made efficient with the right strategy and audience.
You don’t have to take the rudimentary approach of internet research here. Below, you can find several strategies you can use to gather emails and start creating detailed customer profiles for potential clients and business partners.
Subscription forms: Likely one of the most common ways to gather emails and start growing your customer base, subscription forms are traditional and effective. These are generally seen as stand-alone popups on websites and can be found on landing pages and blogs.
Social proof: This is something that every business should be using to their advantage. Social proof can include online reviews, historical reputation, followers, or traffic on social media, such as LinkedIn or Instagram.
Your lead magnet: Sales teams and surrounding staff should always have their eyes set on effective lead magnets. A few examples of common lead magnets include promo codes, special offers for newsletters, and unique pieces of content.
Preferences for subscribers: To ensure you build a trusting relationship with your audience, you should always give them a clear way to opt out. The same goes for the type of content they receive.
You’ll find that many service providers also base their list building services around specific industries, marketing objectives, and results. In the same vein, you want to ensure the list builder you choose aligns with business objectives.
A lot of this can come with trial and error, but an effective email list service provider can compile and verify your contact list. It’s even better if the service offers real-time updates to continuously validate your list. This time savings is nearly invaluable in the corporate world, which is why these services are so prevalent. For many business owners, contact list builders are a need more than a want.
The impact of a B2B list building service is dependent on several unique factors. Your industry, the service provider you work with, and how you tailor your content all play a significant role. You can get started with a positive impact and enrich your customer base by working with a service provider you can trust.
Not one that leads to endless trial and error, but a list builder of B2B companies that consistently delivers when you need it most. Combining list-building experts while A/B testing your marketing efforts is the best way to create a positive impact on your business.
You’ll find that there are levels to the cost of list building services. Considering that many service providers offer a range of services, the cost can be pretty substantial as your business needs to expand. Pricing is generally found in monthly or annual subscriptions, but many people find that this pricing model doesn’t always reflect in the quality of leads.
Of course, choosing one list building service over another comes with many considerations of its own. Moreover, the important details here consider more than just the number or quality of email contacts.
Finding resources for reliable B2B list-building services considers the following criteria into account:
Then again, many of these points come down to personal preference. In short, find a service provider that is tailored for specific industries, such as your own. Once you find this, compare your business objectives with the directories they’re able to provide.
After you’re able to organize your business objectives, it’s time to explore the depths of your target audience. Making use of email list building services gives you the flexibility to filter, export, and collaborate to generate a list that will actually serve internal objectives.
If you take anything with you from this article, you would do well to remember the following key points about email list building services:
Many of the challenges with this are centered around sourcing a trustworthy service provider. This is where BookYourData stands tall, as they have the industry experience and reputation to back up their quality. You can integrate the list-building tool into your processes while it boosts conversion rates by providing you with highly actionable data.
It’s possible to build your own email list through opt-in forms, offers, and in-person events. However, with the help of a specialized list-building company such as BookYourData, you can steer your business toward a future of better outreach and ongoing growth.
With a whopping 97% accuracy on B2B prospecting, BookYourData is the top list building service and an excellent option for anyone looking to grow their lists, whether you’re a startup or a big name brand.
If you’re ready to start building your lists and seeing conversions, you can sign-up for free with BookYourData today and get your first 10 leads.
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