BookYourData vs. ZoomInfo: A Detailed Comparison

What is BookYourData?

BookYourData is the premier lead data services platform for generating leads and sales. The platform customizes data lists that includes email addresses and phone numbers. BookYourData optimizes sales strategies and accesses global contacts but also maintains GDPR compliance. 

Also, the platform is designed for talent recruiters as well. BookYourData serves all industries, however the platform does have a specific industry focus on healthcare and real estate. 

The platform is quite easy to use with one of the most intuitive user interfaces available on the market today. But, probably the best thing about BookYourData is the quality of data you generate from the platform. BookYourData guarantees that 97% of the data you obtain from the platform will be accurate. 

Here are some key features and benefits included in the BookYourData platform:

• User-friendly interface
• Prospector tool
• Email verification
• Email finder
• Technographics
• High data accuracy
• Solid customer support
• Integration with most third-party platforms

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What is ZoomInfo?

ZoomInfo is also a sales data platform that is well known in the industry, however it does not seem ZoomInfo is quite as highly regarded as BookYourData. The platform provides the ability to find sales propsects with some customization capability. ZoomInfo offers some automation features and ability to integrate with a number of third-party applications and platforms. ZoomInfo serves a variety of industries and does not specialize in any particular sector. 

Some of the main features ZoomInfo includes are the following:

• Prospector tool
• Automation features
• Web chat function
• Web form optimization
• Website visitor tracking

Bookyourdata vs. ZoomInfo Comparison

The main difference between BookYourData and ZoomInfo is the quality of the data you obtain from each platform. You can be sure that the data you obtain from the BookYourData platform is high quality since the company provides a guarantee that 97% of the data will be accurate which is more than most other ZoomInfo competitors offer. On the other hand, ZoomInfo does not provide a guarantee of any sort regarding the accuracy of its data. Also, there have been some customer reviews suggesting that ZoomInfo has an issue with data freshness, meaning their data can many times be inaccurate and outdated. 

Bookyourdata vs. ZoomInfo Features

When choosing a sales data provider you need to compare the features offered by each platform. Some features may be unnecessary for your particular business and would not make sense to pay extra for. However, some platforms may not have the specific features you need for your situation. The following are some of the features you will want to compare when deciding between BookYourData and ZoomInfo. This is also true when comparing with any other competing platforms such as Cognism.

B2B Lead Generation

Both BookYourData and ZoomInfo have features that provide lead generation capabilities for your B2B sales campaign. As far as the comprehensiveness of lead generation capabilities it seems like BookYourData has a far more extensive database of B2B prospects with more than 250 million B2B contacts. On the other hand, ZoomInfo has around 70 million phone numbers and 174 million email addresses. 

Of course, the difference becomes more apparent when you consider the quality of the data with BookYourData’s 97% guaranteed accuracy coming out on top. BookYourData is known to provide the most accurate data compared to other platforms such as Apollo.

Here are some of the tools and methods BookYourData utilizes for lead generation:

• Email verification
• Email finder
• 100+ search filters
• Live updates of prospect lists

The following are some of the methods ZoomInfo uses to generate leads:

• Company search feature
• Contact activity tracking
• Company insight tool

Communication Management

Features and tools which help to facilitate better communication with prospects and leads are included in many lead data platforms. ZoomInfo has a variety of these types of features, including a web chat function and a conversation intelligence feature powered by AI which analyzes your communications with prospects and leads. BookYourData, on the other hand, does not have any communication management features since the platform is highly specialized in lead generation which is why the platform’s data quality is significantly higher than ZoomInfo, Lusha and most other platforms. 

Campaign Segmentation

Segmentation capabilities is another important aspect to consider when looking into lead data providers. BookYourData and ZoomInfo both allow you to segment your generated leads in various ways using filters when searching their databases. This can target the data you receive so you will only have to deal with the most relevant contacts, saving you time and streamlining your sales process. 

The following are the specific segmentation filters BookYourData offers:

• Job title
• Job function
• Industry
• Location

Here are the specific segmentation options ZoomInfo provides:

• Job title 
• Industry

Activity Dashboard

Both platforms, BookYourData and ZoomInfo, have various filters that can screen out data to only include the most relevant data for your specifica sales campaign purposes. Also, both platforms have activity dashboards that are designed intuitively and easy to use, at least according to customer reviews. 

Bookyourdata vs. ZoomInfo Integrations

Being able to integrate with other third-party platforms and applications can enhance functionality and increase efficiency of workflows and sales funnels. Therefore, be sure to compare the integration capabilities of BookYourData and ZoomInfo before making a decision on which platform to use in your sales efforts. It is also important to consider integrations when evaluating other platforms too such as Seamless, Apollo, Lusha and others. 

BookYourData Integration

BookYourData can integrate with a variety of software systems and platforms. Some of the more popular ones include HubSpot, Salesforce, Pipedrive, Mailgun, Lemlist, Woodpecker, Zapier and more. 

ZoomInfo Integration

ZoomInfo integration options include numerous third-party platforms. Some of the more popular platforms include Amazon Web Services, Salesforce, HubSpot, Marketo, Pipedrive and more. 

Bookyourdata vs. ZoomInfo Pricing

Comparing the structures of BookYourData pricing and ZoomInfo pricing is important when deciding between the two since you will not want to exceed your sales and marketing budget. With BookYourData you are sure to get your money’s worth since you only pay for the data you receive. In other words, there is no monthly or annual subscription fee. Also, BookYourData offers a free trial plan for you to try out the platform to see if it works for you.

Alternatively, ZoomInfo is not transparent about its pricing and does not provide any pricing information on its website. However, the platform does offer a free trial.

BookYourData

BookYourData basically has only two different pricing plans: Free Pack and Pay-As-You-Go Pack. The names are essentially self-explanatory. The Free Pack provides you with 10 free credits that can be used to purchase contact data. 

The Pay-As-You-Go Pack allows you to pay in advance for a certain number of credits. The more you pay up front the less each credit will cost. For example, for $99 you will receive 250 credits which is $0.40 per credit. Paying $699 up front will get you 3500 credits which is $0.20 per credit. Also, with BookYourData your credits never expire while also giving you access to all the features regardless of how much you pay up front.

Most other platforms, such as Lusha, ZoomInfo and UpLead, cannot compete when it comes to the cost-effectiveness that BookYourData provides.

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ZoomInfo

Unfortunately, for some reason ZoomInfo hides its pricing structure, making it difficult for you to determine if the platform actually fits into your budget. The platform does offer a free trial account but does not provide any details on what this actually means and what features would be available on the free account. 

Pros and Cons of Bookyourdata vs. ZoomInfo

When making a decision on which lead data provider you will ultimately sign up with it is important to weigh the pros and cons of both BookYourData and ZoomInfo. The following are the advantages and disadvantages of each platform. 

Pros

Here are some advantages of using BookYourData:

• Cost-effective pricing structure
• 97% guaranteed data accuracy
• Expansive database of contacts
• Easy to use
• No subscription fees

The following are some benefits you receive when choosing ZoomInfo:

• Designed for talent recruitment as well as sales
• Automation features
• User-friendly
• Website chat feature

Cons

Here are some disadvantages to utilizing BookYourData:

• Not specifically designed for talent recruitment
• Less automation features
• No webchat feature

The following are a few drawbacks to signing up with ZoomInfo:

• Non-transparent pricing
• No accuracy guarantee
• Not transparent regarding what is included in free trial

Bookyourdata vs. ZoomInfo Review

Another method of analyzing each platform that you may want to consider is looking at user reviews. This can give you a general idea of the benefits and drawbacks that actual users have experienced with each platform. 

For BookYourData the reviews are actually quite good compared to most other platforms, including ZoomInfo, UpLead and others. Many customers have remarked on the speed of the platform and of course the accuracy of the data. This should not come as too much of a surprise given the platform’s 97% accuracy guarantee and the developers use of the latest technological innovations. Also, users mentioned that the platform is intuitive and easy to use.

On the other hand, ZoomInfo’s reviews are a little bit more of a mixed bag. Although customers generally find ZoomInfo to be an easy to use platform, many have complained about the inaccurate data. It appears that numerous customers have encountered outdated data and other errors. Generally, ZoomInfo’s customer service received good reviews.

The Verdict: Use BookYourData for Your Sales

After analyzing the various aspects that are important in choosing a sales data provider it has become quite clear that BookYourData is a superior choice to ZoomInfo in most circumstances. Here are some of the benefits which make BookYourData a better choice:

• High quality data, guaranteed at 97% accuracy
• Flexible pricing structure
• Up-to-date data
• Ease of use
• Easy integration with CRM systems
• API availability
• Geographic coverage
• Lead enrichment features
• Flexible export capabilities
• Trial offers
• Strong user reviews and testimonials
• Useful reporting and analytics

Key Takeaways

There are notable differences between BookYourData and ZoomInfo to take into consideration. Some of the most important ones are as follows:

• BookYourData provides real-time data that is more accurate than ZoomInfo.
• BookYourData has a flexible and cost-effective pricing structure while ZoomInfo hides its pricing structure which is not helpful for budgeting for your business.
• ZoomInfo requires subscription fees while BookYourData does not.
• Both BookYourData and ZoomInfo are relatively easy to use.
• ZoomInfo does provide some automation features.
• Both BookYourData and ZoomInfo allow for various integrations.
• BookYourData has a stronger market reputation, according to user reviews. 
• BookYourData supports API connectivity.
• BookYourData offers comprehensive databases spanning a wide array of industries.

Frequently Asked Questions

What Makes ZoomInfo Different?

One of the main things that sets ZoomInfo apart from competitors is its automation features which are aimed at increasing workflow efficiency. The webchat feature is a particularly useful aspect of its automation tool set. 

Which Platform Offers Better Accuracy for Contact Data?

There really is no comparison. BookYourData has more accurate and up-to-date data than ZoomInfo and all other competitors in the market today. Not only is BookYourData’s 97% accuracy guarantee a testament to this, many user feedback comments also confirm BookYourData’s high quality data.

Which Service is More Suitable for Small Businesses vs. Large Enterprises?

Although both BookYourData and ZoomInfo claim to have scalability to accommodate the contact volume required by both small and large businesses, it is challenging to determine exactly what this means when it comes to ZoomInfo since the platform is not transparent about its pricing. However, you can be sure that BookYourData with its highly flexible pricing structure scales with your business as it grows. 

Which platform offers a wider range of contact data fields?

Both platforms have roughly the same range of contact data fields. Possibly, BookYourData has a little bit more, since the developers are always working to improve the platform. Some of the most commonly utilized contact data fields are the basics, such as company name, industry and location.

Can I integrate Bookyourdata and ZoomInfo with CRM systems?

BookYourData and ZoomInfo both have capabilities to integrate with many of the most popular CRM systems. This includes HubSpot, Salesforce and many more. 

Do Bookyourdata and ZoomInfo offer real-time data updates?

Both of these platforms claim to update their data in real-time. However, BookYourData offers a guarantee of at least 97% of data being accurate, unlike ZoomInfo which does not offer any such guarantee. 

How do Bookyourdata and ZoomInfo ensure compliance with data privacy laws?

Compliance and security is an important consideration when choosing a lead data provider. BookYourData and ZoomInfo both comply with all of the applicable and relevant international data source transparency and privacy laws. This includes the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) as well as any other necessary regulations.

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