Top 8 Apollo Competitors to Consider for Lead Generation Tools

What is Apollo?

Advertising itself as the only end-to-end sales platform online, Apollo is considered one of the top sales marketing services around. They boast over a million active users globally and are looking to grow. Apollo is known for providing a range of tools to marketers and businesses including a large database of email leads for business-to-business marketing, automation of email and phone scheduling and lead generation, as well as, workflow management, data gathering, and analysis. With all of these features, Apollo is most appealing to small and medium-sized startups looking for business-to-business lead generation services.

Apollo.io can integrate with multiple platforms, further improving its usability. Some of the platforms and apps that Apollo can integrate with include Salesforce, Zapier, HubSpot, and Outlook. Being able to integrate with other apps brings plenty of benefits to Apollo users, such as:

• Automatic syncing and update of information between CRMs and Apollo
• See all of your marketing data and information in one spot
• Ability to see email inboxes at a glance from the Apollo dashboard
• Push all of your Apollo generated email leads directly into your email marketing platform
• Save time on manually inputting information across multiple platforms

Leading Apollo Alternatives

Of course, you may not want to use Apollo.io because of cost considerations, the complexity of the platform itself, or a desire to get the most highly verified leads possible. There are plenty of other websites to buy leads with a strong focus on all of these individual issues, and offering multiple features in one service.

1. Bookyourdata

When lead generation is your main focus, it’s better to go with a company dedicated to gathering high-quality data for their clients. Bookyourdata is an email list and database provider with a strong reputation for highly accurate contact information. Bookyourdata offers real-time verification of email lists for business-to-business (B2B) and business-to-consumer (B2C) marketing with a 97% accuracy, guaranteed.

Key Features

When you are looking for tailored email and contacts lists for marketing purposes, you'll find them through Bookyourdata. You can filter and generate lists by market segmentation, location, and other demographics to create a list that contains quality prospects. This email list provider  also offers a pay-as-you-go model allowing clients to avoid the costs of monthly subscriptions. Their real-time verification of emails checks for accuracy and validity before you download the list. If any of their contact information happens to be incorrect, Bookyourdata will refund your credits for those contacts.

Database Details

The Bookyourdata database contains over 500 million contacts with data points for sorting and filtering your email list. Bookyourdata's prospects lists contain a great deal of information too.  There's almost too much to list in a short paragraph, but each contact includes data like email address, mobile numbers, full name, company and job title, location, gender, and social media links.

Integrations

Bookyourdata's email lists are compatible with most popular CRMs. These can include HubSpot, Salesforce, Capsule, Insightly, Zoho CRM, and Pipedrive.

Technographics

As an email list provider, Bookyourdata is also unique in its ability to provide technographics about specific companies. During the lead prospecting process, it may be useful to know more about the software stack and implementation of software tools used by potential business clients. Bookyourdata provides technographics data about different companies so you can know which company to target with software pitches and IT and business services.

Email Verification

Another unique benefit of using Bookyourdata for email list verification is their 97% guarantee.  At least 97% of their contact information is accurate and reachable. All email lists are verified in real-time on download. If you do find bad or inaccurate information, Bookyourdata will even refund your credits for that listing.

Chrome Extension

Bookyourdata boasts a browser extension that also makes it easy to do your own lead prospecting. Pull email and contact information from websites and social media profiles on sites like LinkedIn, using a few button clicks. This free-to-use Chrome extension allows your team to start building high-quality, human-researched leads right away.

Customer & Industry Reviews

The reviews are in for Bookyourdata’s work as a contacts database provider, and they’re raving about the accuracy of the company’s email leads. Marketers also love how much using Bookyourdata’s leads has increased their customer responses. Industry organizations have also given Bookyourdata top marks, like an accreditation and A+ rating with the Better Business Bureau. Review sites with customer input are also providing excellent ratings. Bookyourdata has 5 stars out of five on Software Advice, A+ Rating with Better Business Bureau and 4.9 stars out of five on G2, the software marketplace.

Reviews

• A+ Rating with Better Business Bureau
• 5.0 out of 5 stars on Software Advice
• 4.9 out of 5 stars on G2

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2. ZoomInfo

Marketing itself as a lead generation and sales intelligence platform, ZoomInfo has been around a little longer than competitors having been established in the year 2007. They offer a variety of sales prospecting tools, including a large database of leads for their customers. ZoomInfo also offers lead scoring, data analysis, and a suite of marketing automation services, like email outreach and notifications.

Key Features

• Find potential customers and company contacts in a large database
• Use lead scoring to identify which prospects are ready to buy
• Integrate phone and internet lead lists with your CRMs
• Monitor website visitors and other key data points
• Automate workflows and sales marketing tasks

Pros

• All-in-one sales and lead generation platform
• Large database of leads with multiple data points
• AI software for lead scoring and predictive analytics
• Integrates with popular CRMs
• ZoomInfo Chat bot available to use on your website

Cons

• High costs for monthly and yearly subscriptions
• One of the more complex platforms with steep learning curve
• Limits on what data you can export by your subscription
• Has had complaints about lead accuracy and poor customer service

Best For

• Established marketing teams
• Large companies and enterprises
• Those focused on B2B sales marketing

Reviews

• 1.8 out of 5 stars on Trustpilot
• A+ Rating with Better Business Bureau
• 4.1 out of 5 stars on Software Advice
• 4.5 out of 5 stars on G2

3. Lusha

A lead generation and sales intelligence platform that's different its competitors, Lusha is primarily focused on LinkedIn contacts information. However, you can use Lusha to find potential leads pulled from across a number of social media platforms. Lusha is designed primarily to work with LinkedIn both for pulling data and for integration.

Key Features 

• A large database of potential leads with in-depth contact and personal information
• Data enrichment tools to fill in missing details about your leads
• Lusha’s browser extension allows you to quickly find information on LinkedIn profiles
• Integration with popular CRMs like, Hubspot, Salesforce, and Pipedrive
• Receive notifications when key decision makers change jobs within a company

Pros

• Super easy user interface
• Great tool for prospecting LinkedIn contacts
• Frequent database updates and verifications
• Affordable monthly subscription

Cons

• Strong focus on LinkedIn and social media contacts may be limiting
• May not scale well for growing businesses
• May have some inaccurate information because it relies strongly on social media profiles

Best For

• Small- and medium-sized businesses
• Startups
• Recruiters
• Small marketing teams

Reviews

• 1.5 out of 5 stars on Trustpilot 
• C- Rating with Better Business Bureau
• 4 stars out of 5 on Software Advice
• 4.3 out of 5 stars on G2

4. Lead411

When you need the latest insights into companies interested in B2B services, Lead411 has it. They’ve made their mark in the marketing and sales industry by providing lead generation with a strong focus on intent data. You’ll have a good idea of which companies are looking to buy services at a glance with their lead prospecting tools, thereby increasing revenue dramatically.

Key Features

• Find verified contact information for emails, and mobile and direct dial phone numbers
• Lead411 uses Bombora to generate growth intent data for each of their leads
• Use the browser extension to find contact details on company sites and social media
• Integrates contact data with other CRMs and sales tools, like HubSpot, Pipedrive, and Microsoft Dynamics

Pros

• Easy to use customer interface
• Free trials & monthly subscription plan
• Real-time email verification
• Receive notification about prospects’ company events
• Seamless integration with CRMs

Cons

• Filtering system isn’t easy to use
• Only one subscription plan before having to create custom plan
• Subscription plan and leads more expensive than other B2B data providers

Best For

• B2B marketing and sales teams
• Businesses looking for agency accounts
• Intermediate to experienced users of lead generation platforms

Reviews

• 9.1 stars out of 10 on TrustRadius
• 4.7 stars out of 5 on Software Advice
• F rating with the Better Business Bureau
• 4.5 stars out of 5 on G2

5. RocketReach

A lead generation and sales intelligence platform, RocketReach is drawing a lot of attention from businesses looking for B2B and B2C leads. This platform has a savvy marketing team that has emphasized the value of RocketReach for those seeking professionals across a wide range of industries. In fact, RocketReach’s database boasts 700 million contacts across 35 million companies. They also claim to be the most accurate email list provider with a 98% verified deliverability rate for emails in their contacts profiles with an “A” grade, and over 90% deliverability for emails with lesser rated contact profiles. Though there may be more comprehensive and broadly accurate RocketReach alternatives.

Key Features 

• An extensive search filtering system with over 100 data points
• AI-recommended leads to help you find your next sale
• Intent data included in contacts profiles for lead scoring purposes
• Use the Email Finder browser extension to find emails on social media

Pros

• A large database with a focus on tech, finance, and healthcare
• Easy integration with CRMs like Salesforce, HubSpot, Outreach, and Zapier
• Ability to set up automated emails and workflows
• Offers email analytics to monitor opened emails, clicks, bounces, and more

Cons

• User data may not be as fresh as with other platforms
• More costly subscription plans with limited features

Best For

• Enterprise sales teams
• B2B marketing companies
• Larger sales and marketing teams

Reviews

• 1.2 stars out of 5 on TrustPilot
• 4.1 stars out of 5 on Software Advice
• B rating with the Better Business Bureau
• 4.5 stars out of 5 on G2

6. UpLead

UpLead is another data broker that ensures high-quality leads by offering real-time verification of their contacts lists. Instead of just focusing on one source for most of their contact data, UpLead pulls from across multiple sources, like company websites, social media, and business directories. They also add a human component to the verification process by having reviewers make updates and changes to any errors they catch, and requesting customer feedback about data accuracy.

Key Features

• Database with over 160 million B2B contacts
• Over 16 million company profiles
• Technographics tracking for companies
• Browser extension to pull emails from social media and company info. from websites
• Intent data showing which prospects are ready to buy
• Data enrichment using a customizable API

Pros

• Guarantees a 95% lead accuracy
• Integrations with CRMs, like Zoho, Salesforce, and HubSpot
• User-friendly interface
• Simple downloading and verification

Cons

• Smaller contacts database compared to some platforms
• More costly monthly subscription plans
• Difficulty finding leads in smaller or niche markets

Best For

• B2B marketing
• Small- to medium-sized companies
• SaaS providers thanks to UpLead’s Technographics

Reviews

• 4.1 stars out of 5 stars on TrustPilot
• 4.6 stars out of 5 stars on Capterra
• F rating with Better Business Bureau
• 4.7 stars out of 5 stars on G2

7. Cognism

For a strongly business-to-business focused data provider, there’s Cognism. This contacts database provider has an innovative AI Search feature that allows users to quickly find leads by a number of filters. Marketers can even speak their search queries into the search engine, and speak to it in their native language … By the way, Cognism offers international contact lists for the United States, Europe, England, and other countries.

Key Features

• Ability to use AI powered search engine
• Phone-verified contacts
• Lists boasting GDPR compliance
• Easy CRMs and sales tool integrations
• Browser extension for finding contact information on websites

Pros

• Highly accurate and verified phone numbers
• Accessible and simple to use AI search engine
• Integrates with many CRMs, like Salesforce
• Tailored pricing packages

Cons

• No subscription or credit-based plans
• Limited sales intelligence and marketing features
• More complex user-interface and tools

Best For

• International marketing teams
• B2B sales teams
• Telemarketers and companies focused on person-to-person communication

Reviews

• 3.8-star rating on Trustpilot
• 4.6-star rating on Software Advice
• 4.6-star rating on Capterra
• 4.6-star rating on G2

8. Seamless.AI

More than 1,000,000 people have used Seamless.AI to track down B2B leads for their marketing campaigns. This number only looks to grow in the future thanks to Seamless’ use of AI search recommendations. As an email list and contacts data broker, Seamless.AI really capitalizes on the use of artificial intelligence to pull tailored leads from their database for users. They even offer AI generated emails and automated list building services using AI for premium level subscribers.

Key Features

• AI functions for search results, list building, emails, and more
• Database with over 800 million contacts
• Data enrichment to fill out information in your contacts database
• Search feature with over 100 filters
• AI help with preparing for pitches and presentations
• Browser extension for prospecting leads on websites and social media

Pros

• AI integrated services and features
• Sales prospecting, pitching, and presentation preparation support
• Extensive filtering options for their database
• Offers a free subscription plan with 50 credits a month

Cons

• Must contact sales team for paid plan pricing
• More advanced features behind paid plans
• Contact details not as accurate as other platforms
• Difficulty canceling existing plans

Best For

• B2B marketers
• Companies interested in utilizing AI
• Recruiters

Reviews

• 3 stars out of 5 on TrustPilot
• 3.8 stars out of 5 on Capterra
• 7 stars out of 10 on TrustRadius
• 4.3 stars out of 5 on G2

What to Consider when Choosing an Apollo Competitor

One of the biggest draws of Apollo is its comprehensive prospecting to pitch to analysis service for marketers. This end-to-end product makes things simpler for marketers who want to save time doing business. However, signing up for Apollo limits your team to one database of contacts, which is around 220 million contacts. You’ll also have to pay for the pricier subscription plans to get extra features, like AI and customizable reports and dashboards. If you are put off by these issues and want an alternative, here are a few things to consider in Apollo competitors.

Budget and Pricing

The pricing for database and email lead providers is as varied as the weather. Each offers different rates, deals, and options for paying. Here are some considerations:

• Decide on whether you prefer a credit-based system or a monthly/annual payment plan
• Look at how many leads you get per subscription
• Compare pricing between different phone and email lead providers
• Look at reviews to see how much value other marketers received for their investment

Team Size and Lead Volume

You’ll also want to take a look at your business size, sales team, and expected lead volume to determine what your needs are for a sales intelligence platform. You should:

• Consider how many leads you’ll need to generate on a daily, weekly, or monthly basis
• Look at the data points available for filtering to see if you can quickly find good leads
• Check to see how often data is refreshed and kept current for your team
• Some platforms offer event triggers and notifications, such as job changes and company events

Data Quality and Accuracy

When working in sales and marketing, data accuracy is vital. You’ll lose time and money with an email list full of inaccurate information, outdated contacts info, and non-functional emails.

• Look at the reported accuracy of contacts provided by each platform
• Consider how often leads are verified by database providers, including real-time verification
• Find out what the verification process is and whether they include human verification

Features and Functionality

Of course, a lead generation tool is no good to you if you can’t use it effectively. The features and functionality of the software are important to consider:

• How many filter options are available for prospecting leads?
• Is lead scoring used to show growth intent of different prospects?
• Can this platform integrate with other sales marketing and intelligence platforms?
• Does the platform offer additional features, like email automation, AI content creation, and reports and analysis?

Ease of Use and User Interface

A frustrating to use interface makes something that was meant to reduce your workload into a big waste of time. Think about the following when looking at business contact providers:

• It should be possible to set up an enterprise account with multiple logins for your team
• Some platforms offer customizable dashboards and report features
• The menu should be highly visible and have logical navigation
• The prospecting tool should be easy to learn and use, with simple downloading and integration
• You might want to set up alerts and notifications for company events at important prospects

Which Lead Generation Tool is the Best Alternative to Apollo?

Apollo may not be the best choice if you are just looking for lead generation. Apollo’s sales intelligence features allow marketers to take care of many steps in their online and phone campaigns. However, they are only able to claim a 91% accuracy for email contacts. For an email list with better accuracy, consider Bookyourdata. Their email lists are 97% accurate and real-time verified, guaranteed. They even offer a refund of credits on inaccurate listings.

Key Takeaways

• Apollo.io offers end-to-end sales intelligence and marketing services
• Multiple Apollo competitors exist and offer similar products for less
• Bookyourdata provides an innovative credits-based email lead generation service
• Marketers should consider their lead volume, sales team size, and other elements when shopping for a lead generation tool

Frequently Asked Questions

Why Should I Consider Alternatives to Apollo for Lead Generation?

An Apollo alternative is your best option when you don’t want or need all the sales and marketing services they provide to customers. You may also be looking for a service without a monthly subscription, like Bookyourdata.

Which Apollo Competitor Has the Best Free Trial or Freemium Option?

Seamless.AI offers up to 50 credits when you sign up for a free subscription plan on their website. It also appears that you can keep access to your account indefinitely, while Apollo’s free trial only lasts 14 days.

Does Any Apollo Alternative Offer Features that Apollo Doesn't?

Several Apollo alternatives offer features that Apollo doesn’t. For instance, RocketReach’s database contains 700 million contacts compared to Apollo’s 220 million contacts. Bookyourdata also offers a pay-as-you-go subscription plan for downloading prospects, while Apollo offers a monthly subscription plan. Lusha is focused on finding social media contacts, primarily through LinkedIn profiles too.

Is there a platform that offers better email sequencing than Apollo?

Other platforms, like Seamless.AI offer more involved AI-generated content for emails, while Bookyourdata, provides real-time verification of email addresses, and sites like Mailchimp offer more comprehensive email analytics.

Which Apollo competitor offers the best integration with CRM systems?

There are a few competitors with good integrations, including UpLead, Bookyourdata, and Zoominfo is considered to be among the most compatible B2B database providers, including Eloqua, Pardot, Salesforce, and Zoho.

Which Apollo competitor is best for small businesses?

Choosing a top Apollo competitor is a challenge that depends on your needs, as different providers each offer a solution to a unique need. Bookyourdata offers an easy payment plan via a pay-as-you-go model. Lusha offers cost-effective plans with a strong focus on pulling LinkedIn and social media contacts. UpLead boasts an easy interface with loads of leads that appeal to startups.

Are sales intelligence platforms suitable for all business sizes?

Yes, you can find a sales intelligence platform for your business no matter the size. Enterprise-level companies can use sales marketing and lead generation tools to save time for their marketing efforts. Small business owners can use prospecting tools to find other professionals to work with and to become your clients. You’ll even find that some platforms are easier to use and scale better than others as your business grows.

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