Top 8 Cold Email Software for Boosting Sales and Marketing Outreach

What is Cold Emailing?

Wondering what cold email marketing is and how you can use and set up cold emailing to grow your business? It’s a lot like it sounds … Cold emailing is similar to using cold calls to contact customers for telemarketing purposes. Like with cold calling, you send out emails to potential customers that your company has never had contact with before in the hopes of getting a positive response.

If you are looking for a way to grow your audience quickly and reach out to a lot of people at once, cold emailing is a potential option. Though, you’ll want to be careful to only send relevant emails to people on your email address list. Otherwise, your brand could end up being seen as spammy. With a little careful research and use of a curated email account list from a top database provider like BookYourData, your chances of successfully reaching out to new customers increase dramatically.

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Why Cold Emailing is an Essential Strategy in Modern Outreach

These days it can be hard to draw the attention of a prospect through traditional advertising. Everyone is conditioned to ignore banner ads, pop-ups, and even television commercials. Getting people to notice you requires a more direct approach.

Cold emailing is a good tool for directly marketing services to potential customers. When you  connect with someone via email, it gives you the opportunity to start building a relationship with them, and raising awareness about your products and services.

You can also pair cold emailing outreach techniques and software to ensure greater success from your online marketing campaign:

• Data Analytics Insights: You can use email marketing software to track how many people open your emails, forward your emails, their reply rates, and even see how many people click-through to your website.
• Targeted Lists: With verified accurate and curated email address lists from database providers like Bookyourdata, you'll be able to target specific groups for your email campaigns.
• Email Personalization: Once you have a little information about each of your targeted customers, you can create cold email templates with personalization options, including people's first names, their interests, or upcoming birthdays. Similar to using MS Mail Merge or MS Access for personalizing bulk emails.

What is a Cold Email Software?

Since the goal of cold email outreach campaigns is to make contact with as many customers as possible, you'll send out thousands of emails at a time. It can be difficult to do this without specialized software that takes care of a large part of the work of sending out these emails. For instance, cold email software can automate certain sales processes such as segmenting your audience by interest or location, and personalizing emails to each customer that is being contacted.

Importance of Using Cold Email Software in Sales and Marketing Strategies

It would be practically impossible to send bulk emails without the help of cold email software, especially since marketing emails may be sent out as often as three times a week. You may even be looking for help figuring out how many cold emails to send in bulk daily. Cold email software handles these bulk deliveries in seconds saving you hours of time.

It also removes the potential for user error such as inputting the wrong email accounts or misspelling people's names. Cold email software can even be paired with an email marketing database that it will pull this information from and insert into each email. This ensures that your emails are deliverable and that recipients won't be upset by seeing their names misspelled or by seeing incorrect information.

Last but not least, modern AI-technology is available to use with cold email software. You can have the software create AI-generated content and use pre-built templates for your emails.

Top 8 Cold Email Software

Of course, you’ll still need to choose the cold email software you use for your business’ marketing campaigns. As you’ll see below, there are loads of different software packages available for this purpose.

1. HubSpot

This email marketing platform is best known for warm email campaigns, but it also boasts extensive cold email marketing features. HubSpot is also an all-in-one marketing platform with AI, templates, and other marketing tools which puts it firmly in the toolbox of many online marketers.

Best Features

HubSpot offers:

• Seamless CRM Integration
• Advanced Data Analytics
• Report Creation Tools
• Personalized Email Drip Campaigns
• A/B Testing Services for Emails

Pros

Users love the full suite of marketing tools and scalable marketing services, along with their excellent customer support team. Hubspot also has a user-friendly interface that is easy for anyone to understand and start using right away.

Cons

While it’s easy to get started, there is a bit of a learning curve when using the advanced email marketing settings. Hubspot doesn’t have a lot of customization options for your emails either.

Some customers have complained about performance issues on the platform. Lastly, Hubspot is more expensive than other email marketing platforms, especially for small businesses.

Integrations

You can integrate Hubspot with Gmail, Outlook, Slack, and Zoom. Hubspot also integrates with Salesforce.

Pricing

HubSpot has different pricing levels based on business needs. It has a free version, followed by a starter plan, professional and enterprise. Pricing varies based on the selected add-ons.

Why Use HubSpot for Cold Emailing?

HubSpot is a great option for businesses looking for convenience via integration of their marketing programs and sales management services.

2. SalesLoft

Looking for a cold emailing platform for your outbound sales? You’ll find it in SalesLoft. They’re a sales engagement platform with cold emailing services within their suite of tools.

Best Features

SalesLoft can be used for:

• Multichannel Outreach
• Real-Time Email Tracking Services
• Cadence Integration 
• Automation of Email Sending and Follow-Ups
• AI-Powered Content Suggestions

Pros

If you love data, you’ll really enjoy using SalesLoft to gather information about your emails, create reports, and customize your workflow. They also offer streamlined CRM integration and a great customer experience.

Cons

Unfortunately, SalesLoft is best used by those with some experience in email marketing platforms. Its features may be hard for newbies to figure out. SalesLoft is also a pricier email software with fewer marketing features than other similar software. Customers have also reported some syncing issues with their CRMs.

Integrations

You can integrate SalesLoft with: Salesforce, LinkedIn Sales Navigator, Vidyard, and ZoomInfo.

Pricing

The platform offers three pricing plans: Essential, Advanced, and Premiere. Although the pricing is not public on the website, users report that the pricing plans can be costly.

Why Should You Pick SalesLoft for Cold Email Marketing?

With a strong focus on sales, the SalesLoft platform makes doing business a little easier. Their email software also boasts strong AI-powered features and very useful multichannel outreach.

3. Mixmax

Prefer using Google Workspace and other Gmail tools in your business? You’ll enjoy the strong, Google-centric cold emailing features of Mixmax.

Best Feature

Save time with Mixmax’s:

• One-Click Email Templates
• Automated Follow-Ups
• Integration with Meeting Scheduling Software
• Built-In Email Tracking
• Analytics Reports

Pros

Since Mixmax is so Google-friendly, they easily integrate with Gmail and offer a user-friendly dashboard that makes this software easy for newbies to use.

Cons

On the downside, you’ll have limited capabilities on other emailing platforms. Mixmax also has less customization and reporting options compared to more popular cold emailing platforms. You might have some trouble cold emailing large contacts lists too. There have been reports of performance issues with very large bulk emails.

Integrations

Mixmax integrates with software like: Salesforce, HubSpot, Pipedrive, and Slack.

Pricing

Mixmax has different pricing plans, starting with Free, SMB, Growth, Growth + CRM, and Enterprise. The latter is set as a custom pricing plan, depending on the business's needs.

What Makes Mixmax a Good Choice for Small Businesses?

A cost-effective selection of subscription packages and its easy integration with Gmail mean that Mixmax is a great choice for marketers just getting started with cold emailing.

4. Mailshake

If you are a medium-sized business looking for a more robust, effective cold-emailing software program that still offers ease of use, you’ll love Mailshake.

Best Features

Rather than a pre-formatted email template, Mailshake offers:

• AI-Generated Email Writing Services
• Multichannel Outreach Capability
• Automated Email Sequences

Plus, you’ll be able to set up a lead catcher to deal with customer responses.

Pros

Mailshake also keeps it affordable with their cost-effective pricing packages. This email platform is known for their intuitive user interface and large template library. You can count on them to provide top-notch deliverability rates.

Cons

Mailshakes’ reporting features are a little basic, and large companies might find their customization options to be limited. You’ll have a hard time finding CRMs to integrate with Mailshake too. With no built-in email verification system, you’ll need to verify your contact lists through an outside source before setting up bulk mailing.

If you want to use Mailshake, but are frustrated with their lack of email verification, consider buying an email address list from Bookyourdata. Our lists are verified in real-time with a 97% accuracy rate guaranteed!

Integrations

Mailshake can be integrated with Salesforce, Pipedrive, HubSpot, and Zapier.

Pricing

Mailshake has different pricing tiers. The basic plan is Starter, followed by Email Outreach, and finally Sales Engagement.

Why Pick Mailshake for Your Cold Emailing Campaign?

A more comprehensive selection of templates and AI-generated email writing services make Mailshake a good choice for those who want to streamline their email content creation process.

5. Outreach

Finally, we get to an enterprise-level email platform that can serve the needs of larger sales teams. Outreach offers a full range of sales marketing services and powerful cold email solutions for your business.

Best Features

Some of Outreach’s best features include:

• Real-Time Email Tracking
• Comprehensive Data Analysis and Reviews
• Advanced Email Sequence Automation
• AI-Assisted Email Writing Service

Pros

Large companies love Outreach’s ability to meet their needs via comprehensive sales engagement tools and cutting-edge AI features. Outreach also offers integration with many software platforms.

Cons

Outreach is more complicated and takes more time to learn how to use at first. Smaller companies may not find it worthwhile to deal with the significant setup and configuration requirements to start using Outreach. This emailing and marketing platform also has a higher price point compared to other software.

Integrations

Outreach can be integrated with Salesforce, Microsoft Dynamics, LinkedIn Sales Navigator, and ZoomInfo, amongst other programs.

Pricing

Outreach's price varies, and there are multiple plans that include other sales engagement and marketing services. 

• Their Engage plan comes with basic features, including AI assist, automation, triggers, and templates. 
• Outreach also has a Call plan which includes voice calling services.
• The Meet plan includes coaching, real-time insights, and call recording.
• Their Deal plan is focused on giving a high-level view of all customer deals.
• Lastly, their Forecast plan with forecasting, scenario planning, and AI-projections. 

All of their services are tailored to the customer’s needs, so you’ll have to request a price quote for your company.

Why Choose Outreach for Your Large Company’s Cold Email Marketing?

Enterprise-level salespeople find the advanced sales engagement tools and AI-generation tools helpful for their marketing campaigns.

6. Lemlist

For a little extra personalization in your cold emails, as well as, the convenience of automation, there’s no better choice than Lemlist.

Best Features

Do you love testing different types of emails to see which works best with your potential customer base? Lemlist offers what you want with:

• Multichannel Sales Outreach
• A/B Testing Capabilities
• Dynamic Personalization Options. 
• Personalized Automated Images and Videos

Pros

Lemlist’s pros are obvious from their highly customizable email templates to their full range of email automation features. Combined with excellent deliverability of emails and their convenient user interface, it’s no wonder that businesses love this emailing platform.

Cons

There are still some drawbacks to using Lemlist for businesses. They offer limited phone support, so you’ll have a frustrating experience dealing with tech issues. Which is a concern because there’s a higher learning curve for Lemlist’s advanced features. Additionally, they have a limited reporting system compared to other competitors, and fewer CRM integrations.

Integrations

Lemlist integrates with programs like Salesforce, HubSpot, Pipedrive, and Zapier.

Pricing

Lemlist offers several email marketing and sales marketing plans for businesses to choose from:

• Free Trial Plan: A free forever plan includes unlimited lead exports from LinkedIn, verification of 100 emails per month and 25 phone numbers per month, and AI email writing assistance.
• Email Starter: This $32 a month plan with everything in the free plan plus in-app support, personalized booking page, phone and email finder, and unlimited campaigns.
• Email Pro: For $55 a month, you get everything in the previous plans, plus email warm-up, CRM integrations, variable text and images, inbox rotation, and more.
• Multichannel Expert: A $79 a month plan with everything, plus LinkedIn prospecting, A/B campaign testing, Aircall, advanced campaign options, and more.
• Outreach Scale: For $129 a month, you get all the previous plans plus personalized onboarding, an account manager, and custom contractors for 10+ seats.

Why Use Lemlist for Your Cold Emailing Campaign?

Lemlist gives the level of personalization your team desires for their cold emailing campaigns, with a selection of customization options for video and images.

7. Woodpecker

When you offer B2B services, you’ll find Woodpecker’s cold email software especially helpful for agencies and SaaS providers.

Best Features

Woodpecker offers users:

• Advanced Cold Emailing 
• Personalization and Client Management Features
• Scheduled Automated Email Follow-Ups
• AI-Powered Email Generation

Pros

Though Woodpecker offers agency-specific services suitable to B2B teams, it keeps costs affordable. You’ll also enjoy a convenient, easy user interface when setting up your bulk cold emails. Woodpecker is also noted for their high email deliverability rates.

Cons

Woodpecker’s biggest drawback is a limited selection of integration options and customization options suitable for enterprises. You may also be frustrated by the basic reporting features and lack of a built-in email verifying system.

Integrations

Woodpecker can integrate with some software like: Pipedrive, HubSpot, Salesforce, and Zapier.

Pricing

Woodpecker’s packages are most affordable for teams of 2 to 4 people with starter pricing between $29 a month for their basic Cold Email package and $49 a month for their Agency package. The Cold Email package features two warm-up email accounts and unlimited email accounts, verifications, and team members. You can also send 6,000 emails per month.

Their Agency package includes four warm-up email accounts, plus all the unlimited email features. You can also send up to 16,000 emails per month.

Woodpecker also offers custom pricing with white-label options for enterprise clients. Custom packages begin with a minimum of 20 warm-up email accounts and 160,000 emails sent per month.

Why is Woodpecker a Good Choice for Email Marketing Initiatives?

Their strong personalization features and high deliverability rates make Woodpecker a good choice for B2B companies needing a reliable cold email marketing solution.

8. Reply.io

For businesses who want a comprehensive selection of sales engagement options, including cold emailing, the multichannel solutions offered by Reply.io are very tempting.

Best Features

Reply.io allows companies to reach out to leads via 

• Multiple Channels like Email, Phone Calls, and Social Media
• An AI-Powered Email Assistant
• Advanced Personalization Features
• In-Depth Data Analysis and Reporting

Pros

A combination of excellent automation features and large selection of sales engagement tools make Reply.io an appealing email marketing platform. Throw in the high deliverability rates and intuitive user interface, and you’ve got a real winning marketing tool.

Cons

All of Reply.io’s features mean it comes at a higher price point that hits startups' budgets a little harder. This software platform also takes some time to learn and get up and running. With CRM syncing issues and a limited number of customization options, it might not work well for enterprise-level marketing teams.

Integrations

Reply.io integrates with several kinds of software like Salesforce, WhatsApp, HubSpot, Pipedrive, and LinkedIn Sales Navigator.

Pricing

Reply.io’s pricing packages are a little higher, but you can save up to 17% by signing up for an annual subscription rather than the monthly subscription.

They offer three packages to choose from:

• Email Volume: Starts a $49 per month for 1,000 active contacts. Offers free warm up with each mailbox, and unlimited mailboxes, emails, and contact storage, and several other great features.
• Multichannel: Starts at $89 per month for unlimited active contacts, 10 mailboxes per user, the previous plan’s other features, and multichannel automation. Plus, several additional great features.
• Agency: Starting at $166 per month you get unlimited contacts, clients, mailboxes, and more. You’ll also be able to set up roles and permissions, and get an Agency dashboard.

Why Subscribe to Reply.io’s Cold Emailing Services?

Small to medium-sized companies enjoy the multichannel sales engagement options Reply.io offers along with its top-notch AI assistant and data analytics capabilities.

Essential Features in Cold Email Software

Not sure which type of cold email software to use for your business marketing needs? The decision of which brand of email software to purchase depends a lot on your business. Consider things like your available budget, your sales team size, and your goals in sending out those emails. Let's take a look at some essential features in cold email software.

Personalization Options: Ensuring Tailored Communication

Modern cold email software offers a variety of personalization options, so each recipient gets a custom message. The software can help you through templates, the use of merge tags, and custom fields. For instance, you can use merge tags to insert placeholders into email messages automatically, while custom fields allow you to insert each recipient's name or birthdays for thousands of emails in seconds.

We also recommend going for a vendor that provides comprehensive contact information. For instance, targeted campaigns often cover different contact points like emails, social media profiles, and as importantly, direct phone. This means, you’ll need a vendor like Bookyourdata to share verified phone number lists that integrate with your campaign for more effective outreach.

Software like this also allows you to use segmentation to send specific emails to potential customers and buyers based on their industry, age, or even shopping habits.

Deliverability and Compliance: Navigating Email Regulations

You'll also need to consider government-instituted email regulations before beginning bulk email campaigns. The CAN-SPAM Act requires email marketers and businesses to provide easy to see and use opt-out mechanisms within emails and to ensure that each email displays accurate and valid sender information. Templates provided by cold email software and the software itself can help you ensure that you are compliant with government regulations.

Automation Capabilities: Streamlining Email Outreach

Email software platforms also provide automation that you can set up on a sales cycle schedule or that triggers based on an event that may occur. It saves you a lot of time and takes a mental load off because you won't be worrying about when to send out the next email or remembering to send a follow-up email. You can schedule the best time to send bulk email deliveries through email software, and you can set up automated tasks like follow-up emails as reminders for customers who don't respond to the previous email.

You can also use automation to set up drip campaigns, which are a series of emails that are sent out over time to warm up your audience and grow your relationship with new customers.

Integration with CRM and Other Tools: Enhancing Workflow Efficiency

A good automated email system should also be compatible with other tools and customer relationship management (CRM) software. Being able to integrate your automated cold email software with other products and tools allows you to utilize data across multiple platforms and reduces a lot of time spent in searching and pulling up information.

By integrating with CRM software, email platforms can help you organize your customer data, track your sales team's progress, and improve your customer interactions.

Many cold email software also integrates with organizational tools such as calendars and management platforms to improve workflows.

Email Tracking and Analytics: Measuring Campaign Effectiveness

Your email marketing campaign will be hopeless without the ability to track key metrics, the emails you send out, and customer interaction. It's essential that you be able to identify which emails are successfully converting customers or at least which ones get an improved email response rate. This feedback allows you to see what types of email campaigns get better results, especially when cold emailing customers, and make improvements on the go.

Some things that a quality cold emailing software should allow you to monitor and review include open rates, bounce rates, email replies or response rates, and click-through rates. With this important information, you'll be able to use more advanced marketing techniques, such as A/B testing the success of different emails sent to the same group of customers, or tracking different variables like link clicks and form submissions.

Key Takeaways

Well, you’ve seen some of the top cold email software available for businesses, as well as its features. Hopefully, you've also learned a little bit about why email automation software is such an essential tool when cold emailing potential prospects. Deciding which type of cold email software to use also depends a lot on your specific needs.

Picking out the right cold emailing software is just one part of a complete email campaign. It's also important to have the correct contact details for your potential customers, including their email addresses. BookYourData’s email verifier allows email validation for entire contact lists with a 97% accuracy guarantee in real-time. So, you'll always know that your emails will bypass spam filters and hit the customers' inboxes.

Frequently Asked Questions

What Differentiates Cold Email Software from Regular Email Marketing Tools?

Cold email software is a great tool for reaching out to first-time customers without damaging your domain reputation. For instance, cold email software systems have features like inbox rotation that you can use to send emails from multiple domains, which reduces the potential for rejections. Cold email software platforms also come with email warmup features to help improve your reputation. So, the cold emails you send to addresses for the first time actually get delivered.

How Do Cold Email Tools Ensure Compliance with Email Regulations?

Like many email marketing tools, cold email software programs have features that help ensure compliance with CAN-SPAM regulations. These include offering opt-out mechanisms for emails, ensuring that your sender information is accurate, as well as the subject line, and generally enforcing consent compliance for your emails.

Can Cold Email Software Integrate with Other Sales and Marketing Platforms?

Absolutely, a well-built cold email software system can seamlessly integrate with other types of software and marketing platforms. You should be able to connect your email software with your CRM, email service providers, and even with online calendars and workflow management systems without a problem.

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