SalesIntel vs. ZoomInfo: Definitions, Differences, Features, and Benefits

What is SalesIntel?

SalesIntel is a data-collection B2B platform that acts as a sales data provider and market intelligence software. SalesIntel provides human verified data, accurate information, and comprehensive company insights, which helps businesses for marketing and recruiting. This platform provides businesses with contact numbers, emails, data intent firmographics, and technographics about their ICPs (Ideal Customer Profile), which helps in targeting businesses and customers. 

How does SalesIntel work?

SalesIntel works by collecting data, verifying it, filling in with missing details, and integrating the data with the business’s intent. SalesIntel gathers the contact information like email numbers, HQ numbers, social media profiles, and mobile numbers. It collects the company’s insights like firmographics (name, size, revenue, location, and website URL of company) and technographics (softwares, IT infrastructure, and cloud services of company). SalesIntel provides custom data collection services for businesses by gathering specific information like keywords, web searches, and online engagement depending upon the business’s requirements. 

SalesIntel verifies collected data through manual human checks and automated tools every 90 days to keep it updated and remove the outdated information. This platform has a human research team who cross-check key information through official platforms like LinkedIn profiles, websites, and direct outreach to companies. 

SalesIntel research team identifies the missing and outdated data by comparing them with the official and verified sources, industry reports, and the company’s websites. It integrates the business’s CRMs with different tools like Salesforce, Hubspot, and Microsoft Dynamics to import, verify, and update the contact and lead information. This platform provides businesses with API access to automate CRM data enrichment, lead prioritization, and website visitor identification. 

What is ZoomInfo?

ZoomInfo is a B2B database and business intelligence platform which provides businesses with contact information and company’s insights for marketing, lead generation, and sales outreach. ZoomInfo collects detailed, authentic, updated, and AI-driven data that helps businesses in making the right decisions about marketing strategies and target audience. This platform considers the data and machine learning algorithms to find the high-paying clients and customize the outreach strategies according to the prospects. 

How does Zoominfo work?

ZoomInfo collects data from multiple sources, processes it with AI and machine learning algorithms, verifies data manually, and enriches it with updated and missing information. ZoomInfo collects a database of verified contacts from public records, official websites of companies, and social media accounts through AI-data crawlers. ZoomInfo AI and machine algorithms process the collected data to remove the inaccurate, duplicate, and outdated data. It tracks the technographics, such as digital footprints, software, CRMs, and tools, of different companies. ZoomInfo categorizes the filmographic data of businesses on the basis of size, type, industry, and revenue. This platform integrates businesses with different CRMs and provides them with API access for marketing and automation purposes.

What are the differences between SalesIntel and ZoomInfo?

The main differences between SalesIntel and ZoomInfo include the data verification methods, depth of information, pricing structures, and flexibility and self-service options.

Data verification methods

SalesIntel uses manual verification of its contact data and verifies information every 90 days to deliver high accuracy to businesses. Humans verify emails and mobile numbers to provide reliable data. ZoomInfo uses AI automated verification with real-time updates to maintain a vast database.

Depth of information

SalesIntel gives in-depth information on contacts, including detailed firmographics and intent data to outreach targets effectively. ZoomInfo also provides extensive data, but it mainly focuses on giving a broad view that is suitable for general prospects.

Pricing structures

SalesIntel gives flexible pricing models that work well for businesses with different budgets. It is a good choice for small to medium sized companies that need quality data without significant investment. ZoomInfo has fixed and higher pricing due to its extensive data and advanced features.

Flexibility and Self-service options

SalesIntel gives user-friendly and self-service options that allow businesses to customize their data needs effectively. It offers features, like guided transitions and comprehensive support, for smooth integration and utilization. ZoomInfo offers powerful tools and integrations, but it can be harder to learn because of its many features and complex interface.

What are the similarities between SalesIntel and ZoomInfo?

The similarities between SalesIntel and ZoomInfo include B2B focus, extensive databases, advanced search filters, integration capabilities, data enrichment, and compliance with regulations.

The 6 similarities between SalesIntel and ZoomInfo are listed below.

• B2B focus: Both SalesIntel and ZoomInfo provide B2B contacts and company information to help professionals target other businesses effectively.
• Extensive databases: SalesIntel and ZoomInfo offer comprehensive databases with millions of business contacts and company profiles to support detailed market research and lead generation.
• Advanced search filters: Both platforms provide advanced search filters that allow users to filter data based on different criterias, like company size, industry, and location.
• Integration capabilities: SalesIntel and ZoomInfo integrate with various CRM systems and other sales and marketing tools for smooth workflows and data management.
• Data enrichment: Both platforms offer data enrichment features and additional information to improve lead quality and personalization efforts.
• Compliance with regulations: Both platforms comply with data regulations to make sure that data complies with the legal standards. 

What are the features of SaleIntel?

The features of SalesIntel include contact data, intent data, technographics, firmographics, news and alerts, data enrichment, VisitorIntel, RevDriver Chrome Extension, integrations, and unlimited data access.

The 10 features of SalesIntel are listed below.

• Contact data: SalesIntel provides accurate, verified emails and phone numbers to help sales teams reach the right people. This reduces email bounces and improves response rates.
• Intent data: It tracks sales intent signals of potential customers to help businesses reach out at the right time when interest is high.
• Technographics: SalesIntel shows the technology that a company uses to help sales teams tailor their sales pitches to align with the customer's needs.
• Firmographics: Businesses get detailed firmographic data like company size, industry, and revenue to easily target the right audience with optimized conversion rates and specific business objectives.
• News and alerts: SalesIntel provides real-time updates on accounts and industry news. This allows teams to craft personalized messages to increase the chances of positive replies and show a deep understanding of the client's context.
• Data enrichment: This B2B platform updates its database to fill in missing information and optimize the outdated data. Enriching data helps in more effective communication and reduces bounce rates.
• VisitorIntel: SalesIntel uses VisitorIntel to identify anonymous website visitors to turn them into potential leads. Sales teams effectively reach out to the interested prospects and increase engagement.
• RevDriver Chrome Extension: RevDriver allows users to quickly find direct dial phone numbers, verified email addresses, other contact information directly from LinkedIn profiles, and company websites. It helps in faster lead generation and reduces bounce rates.
• Integrations: SalesIntel integrates smoothly with various CRM and marketing tools, such as Salesforce, HubSpot, Zoho, Salesloft, and Marketo.
• Unlimited data access: SalesIntel offers unlimited data access for a fixed price which allows businesses to grow without additional costs. This flexibility supports business growth and guarantees that sales and marketing efforts are always supported by reliable data.

What are the features of ZoomInfo?

The features of ZoomInfo are extensive B2B contact database, advanced search filters, real-time intent data, technographics, integrations, data enrichment, visitor tracking, lead builder, news and sales alerts, and AI powered tools.

The 10 features of ZoomInfo are listed below.

• B2B contact database: ZoomInfo provides a vast collection of business contacts to help sales and marketing teams connect with the right decision-makers. This reduces email bounce rates and increases positive response rates.
• Advanced search filters: This platform offers a number of filtering options and allows users to find prospects based on criteria such as industry, company size, and job title. This targeted approach aligns with specific business goals and increases operational efficiency.
• Real-time intent data: ZoomInfo tracks buyer intent signals to help businesses identify prospects actively who are researching relevant topics. This timely insight allows more effective outreach and leads to higher engagement rates.
• Technographics: The platform provides information on the technologies used by potential clients to allow sales teams to tailor their sales pitches accordingly. This personalization leads to more positive responses and supports business objectives. 
• Integrations: ZoomInfo integrates easily with various CRM and marketing automation platforms so that enriched and accurate data flows smoothly between systems. This integration maintains operational alignment across sales and marketing teams.
• Data enrichment: The platform enriches existing databases by filling in missing information and updating outdated data. Clean and accurate data leads to more effective communication, reduces bounce rates, and ensures that valid contacts are being outreached.
• Visitor tracking: ZoomInfo's visitor tracking feature identifies anonymous website visitors, tracks the pages they are visiting, and transforms them into actionable leads. It helps sales teams to accurately reach out to interested prospects and increase engagement.
• Lead builder: This B2B tool allows users to create targeted contact lists based on specific criteria for smooth lead generation process. Businesses reduce bounce rates and increase positive responses by focusing on well-defined prospects.
• News and people alert: ZoomInfo provides real-time updates on companies and individuals to keep users informed about significant changes or developments. This timely information helps in personalized communication, increases engagement and supports business objectives.
• AI powered tools: ZoomInfo uses Copilot as artificial intelligence to automate tasks and provide detailed profiles to increase sales strategies and operational efficiency.

What are the benefits of SalesIntel?

The benefits of SalesIntel are improved cold-calling conversions, more effective targeting, faster lead qualification, reduced time on research, increased productivity, and maximized Return On Investment (ROI).

The 6 benefits of SalesIntel are listed below.

• Improved cold-calling conversions: SalesIntel helps sales teams by providing accurate contact details, intent data, and technographic insights. This reduces time spent on unproductive calls and increases the chances of successful engagements. SalesIntel also offers resources such as detailed cold calling tips and scripts to further boost conversion rates.
• More effective targeting: Businesses focus on the right audience with advanced data filtering. It allows sales and marketing efforts to reach individuals who are genuinely interested in their products or services.
• Faster lead qualification: Intent data helps businesses identify prospects who are actively looking for solutions and allows sales teams to prioritize high-potential leads instead of wasting time on cold outreach.
• Reduced time on research: SalesIntel eliminates the need for sales teams to manually gather contact details, saves hours of effort and accelerates the sales process with on-demand research capabilities.
• Increased sales productivity: SalesIntel boosts sales productivity by 27% by reducing time spent on prospecting. With the RevDriver Chrome extension, representatives can instantly access direct-dial numbers and verified emails from LinkedIn, saving hours of manual research.
• Maximized Return on Investment (ROI): Businesses that use SalesIntel get a better return on their sales and marketing investments with accurate targeting, reduced research, and higher conversion rates.

What are the benefits of ZoomInfo?

The benefits of ZoomInfor are improved sales and marketing alignment, enhanced lead quality, time savings, scalability, automated data entry and updates, and enhanced compliance.

The 6 benefits of ZoomInfor are listed below.

• Sales and marketing alignment: ZoomInfo's comprehensive data helps sales and marketing teams to collaborate effectively by using cohesive strategies and messaging. 
• Better lead quality: Sales teams engage with high-quality leads to generate more leads by using ZoomInfo’s accurate and up-to-date contact information.
• Time savings: This platform's extensive database reduces the time spent on manual prospecting and allows sales representatives to focus more on selling activities. 
• Scalability: ZoomInfo's vast data resources support business growth by targeting the new markets and customer segments. It helps sales teams identify and understand different market segments and helps sales and marketing teams to tailor their strategies to the specific needs and behaviors of different customer groups. 
• Automated data entry and updates: ZoomInfo syncs contact and company data within CRM and marketing automation platforms to reduce manual errors and free up valuable time for sales and marketing professionals.
• Compliance management: ZoomInfo helps businesses in automating compliance tasks, reducing manual efforts, and minimizing the risk of errors in regulatory processes.

What are the drawbacks of SalesIntel?

The drawbacks of SalesIntel include incomplete contact coverage, integration challenges, platform stability, limited AI features, and data accuracy concerns.

The 5 drawbacks of SalesIntel are listed below.

• Incomplete contact coverage: SalesIntel's databases do not always include all relevant decision-makers within specific organizations and require users to supplement data with additional research.
• Integration challenges: SalesIntel's integration with certain CRM platforms, such as HubSpot, require additional configuration for smooth data synchronization and workflow efficiency. Sometimes, users need to manually adjust settings or troubleshoot compatibility issues to optimize performance.
• Platform stability: SalesIntel's platform and Chrome extension experience occasional downtime, which temporarily impacts access to data and disrupts sales and marketing operations.
• Limited AI features: SalesIntel has fewer artificial intelligence-driven features as compared to other market intelligence platforms which limits automation.
• Data accuracy considerations: SalesIntel's human-verified data contains occasional discrepancies in contact details which require further validation for accuracy before outreach.

What are the drawbacks of ZoomInfo?

The drawbacks of ZoomInfo include high pricing, data accuracy, limited free trial, time consuming research, and spam emails.

The 5 drawbacks of ZoomInfo are listed below.

• High pricing: ZoomInfo's paid plans are more expensive, which is a major drawback for startups and small to medium-sized businesses operating within tight budgets.
• Data accuracy: ZoomInfo's database contains contact details that may become outdated over time and require users to verify information before outreach.
• Limited free trial: ZoomInfo offers limited free access and requires users to schedule a mandatory demo before exploring the platform. This adds an extra step to the evaluation process and delays immediate access to its features.
• Time consuming research: Managing unwanted marketing emails from ZoomInfo requires additional time, as users need to filter, unsubscribe, or block repetitive communications. This can disrupt workflow efficiency and increase administrative tasks.
• Spam emails: ZoomInfo sends frequent spam marketing emails, which can be excessive and time-consuming to manage.

What are the uses of SalesIntel?

The uses of SalesIntel include identifying ideal customers, prioritizing prospects, accessing accurate contact information, improving lead qualification and scoring, and increasing prospecting and marketing efforts.

The 5 uses of SalesIntel are listed below.

• Identifying ideal customers: SalesIntel helps businesses to discover new companies to target by utilizing firmographic and technographic data. It helps to identify prospects that align with their ideal customer profile.
• Prioritizing prospects: SalesIntel helps businesses in focusing their go-to-market teams on companies that are ready to buy by using buyer intent data, website visitor intelligence, and news signals.
• Accessing accurate contact information: SalesIntel provides human-verified emails and phone numbers for key decision-makers and helps sales teams to effectively reach out to the right contacts within target organizations.
• Improving lead qualifications and scoring: SalesIntel helps in evaluating and identifying leads that match a business's ideal customer profile.It allows sales teams to focus on prospects that are easily convertible into paying clients.
• Increasing prospecting and marketing efforts: SalesIntel supports the creation of targeted marketing campaigns and meaningful connections with potential buyers, that makes a healthier sales pipeline with accurate company insights and contact data.

What are the uses of ZoomInfo?

The uses of ZoomInfo are targeted marketing campaigns, recruitment and talent acquisition, market research and business intelligence, geographical filtering, and role and title filtering.

The 5 uses of ZoomInfo are listed below.

• Targeted marketing campaigns: Marketers utilize ZoomInfo's detailed company and contact information to create precise marketing campaigns to reach the intended audience.
• Recruitment and talent acquisition: Recruiters access comprehensive profiles of professionals that help in identifying and reaching out to suitable candidates for job openings.
• Market research and business intelligence: ZoomInfo offers information into industry trends, company performance, and competitive analysis, supporting informed business decisions.
• Geographical filtering: ZoomInfo supports location-based searches and allows businesses to focus on specific regions for targeted campaigns or expansion efforts.
• Role and title filtering: With ZoomInfo’s role and title filters, users can filter contacts by job roles and seniority levels to directly engage with key decision-makers.

What are the alternatives for SalesIntel and ZoomInfo?

The alternatives of SalesIntel and ZoomInfo are BookYourData, UpLead, LinkedIn sales navigator, Lusha, and Lead411.

The 5 alternatives for Zoominfo and SalesIntel are listed below.

• BookYourData: BookYourdata is a strong alternative to SalesIntel and ZoomInfo that offers a comprehensive and customizable B2B contact database that allows users to build targeted email lists for effective prospecting.
• UpLead: UpLead is an alternative of SalesIntel and ZoomInfo that provides real-time verified B2B contacts with advanced search filters that helps in precise lead generation and data enrichment.
• LinkedIn Sales Navigator: This alternative of SalesIntel and ZoomInfo uses LinkedIn's extensive professional network to help users find and engage with potential prospects through advanced search capabilities and personalized recommendations.
• Lusha: Another alternative of SalesIntel and ZoomInfo is Lusha. Lusha delivers accurate contact information and company details that allows quick connection with potential leads and decision-makers.
• Lead411: Lead411 is another alternative of SalesIntel and ZoomInfo offers verified contact data and real-time sales triggers and helps businesses in identifying and reaching out to prospects at suitable times.

See the below comparison of SalesIntel, Bookyourdata and Zoominfo by G2

_{Source: https://www.g2.com/compare/bookyourdata-vs-salesintel-vs-zoominfo-sales}

BookYourData is the best alternative for prospecting and business growth because it offers fully customizable contact lists, real-time verified data, and seamless CRM integration, ensuring precise targeting and high-quality lead generation.

What are the pricing plans for SalesIntel?

The pricing plans for SalesIntel include free trial, individual plan, small team plan, and custom enterprise plan.

The 4 pricing plans for SalesIntel are listed below.

• Free Trial: SalesIntel offers a 14 days free trial with 50 credits. It does not require a credit card during free trial. The trial includes 5 Research-on-Demand credits by offering personalized assistance from SalesIntel's research team to uncover potential leads and gain valuable insights.
• Individual plan: This plan costs $69 per user per month and is suitable for professionals who need reliable B2B data for personal use. It provides access to essential data tools to enhance prospecting and outreach efforts.
• Small team plan: This plan costs $199 per month, paid annually. It is designed for small teams and offers more extensive data and features to support collaborative sales and marketing efforts. It is ideal for businesses that require verified contact data to improve lead generation.
• Custom enterprise plan: SalesIntel provides customized solutions for larger organizations with unique data needs. This plan includes unlimited credits and tailored features to help businesses increase their prospecting and marketing operations efficiently.

What are the pricing plans for ZoomInfo?

The pricing plans for ZoomInfo include lite, professional, advanced, and elite plans.

The 4 pricing plans for ZoomInfo are listed below.

• Lite plan: ZoomInfo offers a 14 days free trial plan without credit card. It allows 10 contacts per month and this plan is best for individuals or small businesses to try out ZoomInfo with no commitment.
• Professional plan: This plan costs $14,995 per year. It includes advanced search capabilities, data enrichment, integration options, and 5,000 bulk credits annually. It is suitable for small to medium-sized businesses looking for comprehensive data solutions.
• Advanced plan: The advanced plan of ZoomInfo costs $39,995 and offers all professional plan features and real-time buying intent signals, API integrations, enhanced automation tools, and 10,000 annual bulk credits.  It is suitable for medium to large businesses that require efficient sales automation and data integration capabilities.
• Elite plan: The elite plan starts at $40,000 per year and includes all advanced plan features, intent data, detailed organizational charts, technographics, and 20,000 bulk credits annually. It is suitable for large enterprises with extensive data needs and advanced sales strategies.

Which one is more accurate: SalesIntel or ZoomInfo?

The most accurate tool for your business, among SalesIntel or ZoomInfo, depends on your business needs, goals, and budget. SalesIntel offers human-verified data with a 95% accuracy rate and generates reliable leads for businesses that prioritize precision. It is more affordable and provides flexible pricing with unlimited data credits and makes it ideal for small to mid-sized companies. ZoomInfo has a vast database with AI-driven analytics and intent data that caters to larger enterprises. SalesIntel is better for its user-friendly interface, affordability, and excellent customer support, while ZoomInfo’s pricing is higher and may not be budget-friendly for smaller businesses.

How does SalesIntel improve lead generation?

SalesIntel improves lead generation by offering human-verified contact data, intent data, and technographic details to target the right prospects. Their data enrichment feature keeps the information updated to improve lead quality and generation.

How does ZoomInfo improve lead generation?

ZoomInfo offers an extensive database and advanced filtering options to identify and target the high quality leads. This B2B platform offers real-time insights and right prospects to help sales and marketing teams to improve conversion rates and drive better results.

How can SalesIntel be used in B2B sales?

SalesIntel can be used in B2B sales to access accurate, human-verified contact data, including emails and mobile numbers for effective prospecting. The platform offers firmographic and technographic insights for accurate targeting of ideal customers. SalesIntel's buyer intent data identifies prospects actively researching relevant solutions and allows sales teams to prioritize leads and close deals more efficiently.

How can ZoomInfo be used in B2B sales?

ZoomInfo can be used in B2B sales to access a comprehensive database of business contacts and companies for targeted prospecting. The platform provides detailed company insights, including firmographics and technographics to help sales teams identify and engage with potential clients effectively. ZoomInfo's intent data reveals prospects actively researching relevant solutions to allow for timely and personalized outreach.

Is SalesIntel better than UpLead?

No, SalesIntel is not necessarily better than UpLead as UpLead outperforms SalesIntel in various areas, such as contact data, ease of use, and lead validation. UpLead gives a larger database with broader international coverage and more advanced filtering options. SalesIntel may provide benefits in data quality and specific features, depending upon the business needs.

Is ZoomInfo better than UpLead?

Yes, ZoomInfo is better than UpLead for businesses needing deep market intelligence and AI-driven sales insights. When considering UpLead vs. ZoomInfo, the latter offers accurate lead targeting with its vast database, SalesOS automation, and detailed firmographic and technographic insights. However, UpLead is superior in data accuracy, pricing transparency, and ease of use and is ideal for teams that prioritize verified contact information over expansive data coverage.

What is the difference between SalesIntel and Cognism?

The difference between SalesIntel and Cognism is that SalesIntel provides human-verified data, extensive direct dials, and on-demand research services. Cognism provides a global database of over 400 million business profiles by using AI for targeted sales intelligence and sales cadence automation. Both platforms comply with GDPR and CCPA regulations for data protection and privacy.

What is the difference between ZoomInfo and Cognism?

The difference between ZoomInfo and Cognism is that Cognism provides phone-verified data with AI powered intent tools and complies with GDPR which makes it ideal for small and medium sized businesses. ZoomInfo has a large database and strong analytics that helps big companies with insights and CRM integrations. Cognism uses seat-based pricing, while ZoomInfo follows a credit-based system starting at $14,995 per year.

How would you approach prospecting potential clients?

To approach prospecting potential clients, start by defining your ideal customer profile. Research prospects that match with this profile. Use personalized outreach methods like emails or calls. Engage with prospects on social media platforms. Attend industry events to network. Use referrals from existing clients. Prioritize prospects based on their likelihood to purchase.

The best alternative to Zoominfo and Cognism is Bookyourdata

The best tool to help you prospect for new clients is BookYourData. BookYourData offers a comprehensive B2B contact database with over 250 million direct contacts and provides high-quality leads for targeted marketing and sales efforts. Its flexible, pay-as-you-go pricing model allows businesses to purchase only the data they need without long-term commitments.Users can customize data lists using the prospector tool according to specific business needs.

BookYourData has better data quality and offers cost effective solutions as compared to SalesIntel and ZoomInfo. BookYourData is advantageous for small to medium sized businesses that need accurate data without the burden of annual contracts.

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