ZoomInfo vs. RocketReach: Which is the Best Sales Tool?

What is ZoomInfo?

Eliyon technologies was ZoomInfo’s first name when it started in 2000 with the business of using natural language to compile business data from public sources. It became Zoominfo in 2007 and was later acquired by DiscoverOrg in 2019 with a goal to provide detailed insights into different industries. Now serving as a sales enabler, it is not only a business directory but also a platform that creates robust solutions for sales teams seeking to convert potential customers into clients. ZoomInfo supplies an extensive database of accurate information to the sales team, to enhance lead generation, personalize outreach, and speed up the sales funnel. The key features of ZoomInfo include:

• Extensive Database: A comprehensive 320M contact records with email addresses, phone numbers and more details like company staff information including global data coverage
• Advanced Search: The ability to search by filters and gather contacts of your ideal market for targeted lead generation
• CRM Integrations: ZoomInfo seamlessly integrates with Salesforce, Hubspot and other engagement tools for automated outreach.
• Real-Time Updates: A consistent provision of accurate and relevant data through real-time updates
• Advanced Functionality: Intent data that gives insight into the buyer’s intention; organizational charts to predict potential buyers; and AI-driven analysis for account-based marketing and sales
• Professionals Choice: The preferred data providers by sales professionals, marketing teams, recruiters, and large organizations

What is RocketReach?

RocketReach was launched in 2016 by Scott Kim, mainly to help users, team professionals and organizations to find verified contact information quickly from an accurate database. Like many other generation tools, it has the chrome extension feature but unlike larger platforms like Uplead, RocketReach is straightforward, easy to use and cost effective. It has many useful features, one of which is to gather accurate email addresses, phone numbers, and social media profiles for both small and large businesses. Other offerings include:

• Large Contact Database: Search for verified contact info from over 650 million technographic details and 60M company records 
• Contact Filters: Advanced search filters to locate companies by name, industry, or location.
• Chrome Extension: Access to real-time profiles while browsing
• Intelligent Recommendations: Receive suggestion of relevant contacts from studying interaction patterns
• CRM and API Integration: Enable data enrichment and workflow automation with tools like LinkedIn, Gmail, and CRM systems.
• Simplified Experience: Simplified interface to drive productivity of startups, sales and marketing professionals, and nonprofits agencies

What is the Difference Between Zoominfo and RocketReach?

The main difference between ZoomInfo and RocketReach is that RocketReach searches faster using its advanced search functions to locate the right prospects. Both have some similarities in their mode of operation and benefits. Regarding usability, ZoomInfo comprises advanced features for large organizations which makes the user interface a little complex for beginners. However, RocketReach offers quick verified contact information and straightforward sales prospecting tools for small businesses in a simple step by step process.

ZoomInfo and RocketReach Features

1. ZoomInfo and RocketReach both provide intent data, bulk addition, data enrichment and organizational charts to their clients
2. They are both GDPR Compliant, similar to top providers like Cognism
3. Data provided by both platforms are highly accurate and while ZoomInfo uses AI-driven algorithms plus real-time updates to verify data, RocketReach does not offer real-time updates. 
4. RocketReach and Zoominfo offer seamless integrations with major CRM and marketing automation tools like Salesforce, Workspace, HubSpot, and LinkedIn but ZoomInfo allows more tools than RocketReach.
5. ZoomInfo is a more robust competition with a steeper learning curve than RocketReach which simply has a simple and easy user interface
6. RocketReach provides a cost effective solution, making small and medium sized businesses (SMBs) its target audience while ZoomInfo caters to large sales teams and enterprises due to its premium pricing.

RocketReach vs. ZoomInfo Benefits

RocketReach

RocketReach is the clients choice for many reasons, one of which is the cost effectiveness that makes it affordable to individuals and startups. Users also love it as they find it easy to navigate the platform when they need to utilize any of the resources, with the clean interface and intuitive search options. Also, the various features like browser extension and integrations with LinkedIn and Gmail workspace makes work efficient by streamlining workflows, allowing users to extract contact details directly while browsing.

• A freelance networker with a tight budget can subscribe to any of RocketReach pricing to gather contact details of marketing heads, secure new clients and grow their portfolio.
• Leading companies like Daversa, Amazon, and even Google rely on RocketReach to meet some of their data demands.

ZoomInfo

ZoomInfo stands out among its competitors by its ability to deliver marketing and sales features for teams at the enterprise level. It has a large database of accurate contacts that are verified in real time, and not just contacts, it also provides access to company details. Advanced features like intent data and organizational charts are available with ZoomInfo all to help users to identify high quality prospects, analyze market trends, and build personalized outreach strategies.

• ZoomInfo collaborates with Xactly, a sales performance management company, to enhance lead quality and increase sales wins. 
• Geoforce is a client of ZoomInfo, where they use the sales features to create new campaign targets, as well as validate prospects that visit their site. 

ZoomInfo vs. RocketReach Pricing and Plans

RocketReach and ZoomInfo have subscription plans that cater to different budget scales unlike Bookyourdata which runs a pay-as-you-go model. ZoomInfo’s pricing is premium, starting at $14,995 for essential sales services which is payable annually. The costs are high due to its robust capabilities well suited for large organizations but Rocketreach creates affordable plans to suit smaller budgets. RocketReach pricing starts at approximately $39 per month, with users having the ability to add more contact lookups and API usage. Both platforms allow users to customize the available pricing plans, with Zoominfo permitting the addition of more users but at extra cost.

ZoomInfo

ZoomInfo has three major pricing tiers:

1. Professional Plan: Costs $14,995 per year for 5,000 annual bulk credits, allowing additional users at $1,500 each
2. Advanced Plan: costs $24,995 per year and this payment will give users 10,000 annual bulk credits and adds 1,000 monthly user credits, allowing additional fees at $2,500 each
3. Elite Plan: Elite users pay an amount of $39,995 per year and they get 10,000 annual bulk credits and 1,000 monthly credits per user, plus additional features that are not available in the advanced plan

ZoomInfo Pricing plan comes with a discount which applies when organizations need to add more users into the plan, up to 20 users, and when companies seek longer term subscription. Zoominfo also allows users in a free trial period to replace financial investment with users’ email contact book and signature block in exchange for basic B2B contact.

RocketReach

RocketReach pricing comprises individual plans and plans for teams. 

1. Essentials: The Essentials plan is an email only product that costs $99 per month if billed monthly, and costs $576 per year to get unlimited annual lookups per user, professional emails, and browser extension
2. Pro: $165 per month if billed monthly, or $1,296 for the annual plan, and this plan covers email and unlimited mobile and direct numbers, technographic search and 3,600exports
3. Ultimate: The ultimate plan costs $300 monthly or $2,988 if billed annually and it adds API access and Salesforce integration to email addresses and phone numbers.

Team Plans include:

1. Team Pro: Costing $996 annually, and available for five users, it includes 3,600 lookups per user, access to emails, phone numbers, and team collaboration tools. 
2. Team Ultimate: At $2,480 annually, this plan offers 10,000 lookups per user and is available for more than 10 users, allowing comprehensive contact information, API access, and Salesforce integration

RocketReach has a free trial option just as the affordable Seamless B2B company that allows users to explore its features before making a financial investment. However, the features are limited, for example, users only enjoy a limited number of lookups before committing to a paid plan.

ZoomInfo vs. RocketReach Data Accuracy and Coverage

ZoomInfo differs from providers like RocketReach for its extensive database that comprises a wide array of up to 320M business contacts and 104M global companies, which is gathered from the public and proprietary in-house research. This suggests that Zoominfo’s database has a wider coverage for different agencies just like other competitors like Lusha. Having a large database like this may suggest reduced accuracy, however, ZoomInfo employs a rigorous data verification process that combines AI, ML, and data science to verify and validate data.

In contrast, RocketReach does not have a very large coverage like Zoominfo; rather, it focuses on delivering highly accurate contact information. When you search for email addresses and direct phone numbers, you are sure to get results that are about 85% accurate. The platform relies on periodic database updates and algorithmic cross-referencing to ensure data accuracy.

Zoominfo has an extensive database with a rigorous verification process for accuracy, and to build client trust. On the other hand, RocketReach places accuracy on data points, with a relatively small database. To make a choice, consider your company size, ambitions, intended data applications and future needs.

Some companies after extensive research and reviews carried out comparisons between ZoomInfo and RocketReach data quality which you can check out.

• “ZoomInfo vs. RocketReach: An In-Depth Comparison’ By RB2B.com 

Usability 

ZoomInfo

If you seek a platform with advanced features in a well organized home screen and user-friendly interface, ZoomInfo is the platform with tools for sales, and recruitment professionals. Asides the neat organization, navigation is pretty easy, allowing users to quickly access key features such as lead generation, search filters, and account management. 

The features are so many that beginners may need an expert to train them through the onboarding process however, you get to enjoy long-term versatility. This platform also provides tutorials for beginners, and responsive customer support in case you need assurance along the way.

RocketReach

RocketReach’s interface is much more user friendly, making sure that first timer users can access basic features of data generation which is contact lookup and export. This platform is popular for its goal to provide its features quickly, through a simple process, with an easy-to-use search bar that allows users to find professionals or companies using minimal input. The features on RocketReach are also not as much as Zoominfo’s, removing all forms of complexity and making it suitable for individual users or small teams.

ZoomInfo vs RocketReach: Pros and Cons

ZoomInfo Pros and Cons

ZoomInfo Pros:

• Comprehensive Database: Zoominfo has an extensive coverage of highly accurate company and contact details 
• Advanced Capabilities: It has sophisticated features like customizable filters, visitor tracking, technographics, and more for precise targeting
• Integrated Tools: Unlike ZoomInfo competitors, it provides a whole ecosystem that contains all you need for marketing, from native CRM, automation tools, to sales intelligence tools

Cons:

• High Cost: The major disadvantage of Zoominfo is its premium pricing, making it less accessible for small businesses or individual users
• Steep Learning Curve: The advanced capabilities require more time and training to master.
• Limited Free Access: The trial version is limited especially if businesses have nothing to offer in exchange

RocketReach Pros and Cons

Pros of RocketReach

• Ease of Use: Simple and easy to use interface, the best choice for quick searches
• Affordable Pricing: More budget-friendly, accessible to small teams compared to ZoomInfo.
• Contact Point Accuracy: RocketReach is legit, specializing in gathering verified email, phone, and social media details

Cons of RocketReach:

• Limited Data: Less extensive company insight compared to ZoomInfo, insufficient for large prospecting
• Real-Time Verification Absent: Data is not updated in real-time but periodically, which may affect timeliness.

RocketReach vs. ZoomInfo Integrations

The table below compares the software integrations for both ZoomInfo and RocketReach:

The ability of lead generation tools to integrate with other software increases the value as marketing and sales teams can connect contact details to downstream workflows. ZoomInfo’s integrations with CRMs like Salesforce and Office 365 makes it possible for clients to import contact and company data into these software, eliminating the need for manual data entry and also ensuring consistency across platforms. RocketReach and ZoomInfo’s integration with automation platforms like Zapier allows for flexible contact export, consequently enriching marketing campaigns.

Choose BookYourData As the Ultimate Alternative to Zoominfo and RocketReach

To make up for insufficiencies, BookYourData comes in as a suitable Zoominfo and RocketReach alternative offering B2B services in a pay-as-you-go model. This flexible pricing allows users, especially freelancers and businesses who do not require long term commitments to purchase laser-targeted leads on demand without subscriptions. These features make Bookyourdata one of the alternatives fit for sales and marketing teams of both small and large organizations to execute targeted campaigns with confidence.

Bookyourdata combines an extensive database enriched with over 100 data points worth coverage in over 200 countries, a 97% accuracy guarantee and real-time email verification. A data provider with high accuracy like this assures users of reliability and effectiveness in outreach efforts. Its global reach spans over 200 countries, providing access to more than 250 million direct contacts, each enriched with over 100 data points.

Key Takeaways

• ZoomInfo and RocketReach are great marketing tools designed to generate leads and streamline sales efforts, with ZoomInfo targeting large enterprises and RocketReach catering to individuals, small or medium businesses
• ZoomInfo’s main features include a large contact database, real-time updates, CRM integrations and advanced tools ideal for large teams
• RocketReach’s main characters include a smaller but verified database, chrome extension and essential CRM tools
• The differences between ZoomInfo and RocketReach are database extent, speed and cost. While ZoomInfo is expensive and targeted at large enterprises, RocketReach is quicker, more affordable, and better for smaller businesses
• While ZoomInfo offers real-time updates for more accurate data, RocketReach lacks this feature but rather depends on regular updates to maintain accuracy 

Frequently Asked Questions

How Reputable is ZoomInfo?

Considering the ratings and testimonials, ZoomInfo records a 4.4 out 5 star on G2 but a low 1.8 out of 5 star on Trustpilot. This platform has established itself as a leader in the sales intelligence industry, with many advanced features for all industry types. However, its expensive subscriptions plus the unclear pricing plans reduces its reputation as it is not affordable for small businesses.

Is ZoomInfo Expensive?

A simple answer is yes, ZoomInfo’s pricing is considered expensive, with subscription plans starting at $14,995 per year. Large enterprises which are their target audience may see the prices as a worthy investment but not so for smaller companies.

Is RocketReach Really Free?

There is a free tier in RocketReach that allows users to access a limited number of contact information, email addresses and phone numbers. This free plan may become restrictive, where users will need to subscribe to continue.

Do ZoomInfo and RocketReach offer API access?

Both ZoomInfo and RocketReach allow the same level of API access but RocketReach’s API is more straightforward than Zoominfo. Both offer a RESTful API and also provide developers with essential SDKs for ease of integration.

Can small businesses effectively use ZoomInfo and RocketReach?

From a small business perspective, RocketReach is the better choice as it is cost-effective, easy to use and affordable. In contrast, ZoomInfo’s pricing structure, which starts at $14,995 per year, can be expensive for small businesses, but if they can afford it, they can use it effectively.

Which platform is better for international data coverage?

ZoomInfo is the better platform and this is because it provides superior international data coverage compared to RocketReach. It gathers contacts from over 100 countries, but RocketReach has its major strength in North American markets.

H3: Which platform offers more accurate contact data?

Both platforms provide accurate contact data, however, ZoomInfo takes the lead as a result of its real-time verification feature. ZoomInfo combines real-time verification with artificial intelligence, machine learning, and data science research to regularly update the database.

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