What is RocketReach: Features, Benefits, Pricing, and Top Alternatives

What is RocketReach?

RocketReach is an email or contact-finding platform that provides verified email addresses, phone numbers, and social media profiles of professionals and potential customers to businesses that wish to expand or start a sales outreach. It offers access to a vast database of over 700 million professionals and 60 million companies.

RocketReach is commonly used for tasks like lead generation, sales outreach, and recruitment, allowing businesses to improve their networking efforts. It also offers advanced search filters, LinkedIn integration, and CRM compatibility, allowing users to obtain accurate contact details and improve their response rates.

What is RocketReach Used for?

RocketReach is mainly used to find verified contact information, including emails, phone numbers, and social media profiles, to connect with professionals and potential customers. Businesses use it for lead generation, enabling sales and marketing teams to reach decision-makers efficiently.

RocketReach is known for enhancing B2B prospecting and outbound prospecting workflows, as it provides direct access to accurate contact data. In a business, recruiters use it to find top talent to hire, and networking professionals use it to expand their industry connections.

What are the key features of RocketReach?

The key features of RocketReach are global contact database, advanced search, intent data, RocketReach message, AI-powered recommendations, email deliverability monitoring, and a Chrome extension.

These features of RocketReach are described below.

Global contact database

A global contact database is a vast database provided by RocketReach with contact information of over 700 million professionals and 60 million companies worldwide. This level of coverage allows sales professionals to find relevant contact information about various industries in one place.

This combined set of publicly available data like verified emails, phone numbers, and social media profiles allows users to conveniently improve their outreach efforts. For example, if a sales team is trying to expand into a new market, it can use RocketReach to find and contact relevant professionals in that region.

Advanced search

Advanced search refers to the powerful search engine that RocketReach provides that helps users find specific contacts based on job title, industry, and location. It also offers over 100 search filters, including demographics, firmographics, technologies, and skills that help simplify your search.

This helps businesses save time by pinpointing the type of contacts and information they need, improving the precision and quality of the contacts. For example, a recruiter of a business searching for new employees can use filters based on skills and experience to find the perfect person for the job.

Intent data

Intent data means providing insights to the business that show interest in specific products, services, and buyers. RocketReach tracks the online behavior of the target contacts, like website visits and purchase history, helping the business understand the target’s buying intent.

Access to intent data helps users focus on hot leads and regularly explore business solutions, helping them find target leads that are likely to convert into successful sales. For example, a software development company can find businesses interested in developing software and websites for digitization and reach out to them with their offers.

RocketReach message

RocketReach Message refers to the integrated messaging tool provided by RocketReach that helps users directly contact their targets through the platform. This allows users to send personalized messages to verified contacts on the platform without needing their email addresses or phone numbers.

This seamless, time-saving, and effective way of reaching out increases engagement and conversion rates as users can start smooth conversations effectively. For example, a networking professional in a business can reach out to other companies directly through RocketReach without spending too much time extracting their contact information.

AI-Powered recommendations

AI-powered recommendations are a method used by RocketReach’s AI that recommends relevant contacts based on their previous interaction, interests, and search behavior. The AI analyzes the user’s search history, preferences, and behavior to recommend accurate potential leads with high success rates.

These AI-powered recommendations help users discover valuable contacts they may not have found manually, allowing them to save time and improve efficiency. For example, a marketing team looking for potential customers will get AI recommendations that match the customer’s interests with the business’s services.

Email deliverability monitoring

Email deliverability monitoring refers to the process RocketReach uses to ensure that the email addresses listed are real, verified, and accurate. It uses validation processes to ensure that the email addresses are accurate to avoid unsuccessful email campaigns and decrease bounce rates.

This helps reduce wasted marketing efforts as users will have assurance and peace of mind that their emails are being sent to the right person, helping maintain high deliverability rates and keeping your emails out of the spam folder.

Chrome extension

Chrome extension means that RocketReach can be integrated into the user’s browser itself, allowing users to find relevant contact information while browsing LinkedIn profiles and company websites. The Chrome extension can be added to your browser with the click of a single button.

This allows professionals in a business to find ways to contact your targets while browsing seamlessly, integrating the process with daily workflows. For example, a recruiter visiting LinkedIn profiles while browsing for potential employees will easily receive the candidate’s contact information directly.

How Does RocketReach Benefit Users?

The benefits of RocketReach are a massive database, accurate data, integrations, and easy bulk lookup.

• Massive Database: Massive database refers to the vast database provided by RocketReach that offers access to the contact information of millions of professionals and companies worldwide. This database allows users to find their target contacts across various industries without spending too much time searching online.
• Accurate Data: Accurate data means that all the details and information provided by RocketReach, including email addresses, phone numbers, and social media profiles, is authentic and verified, so it can be trusted without any risks. This reduces bounce rates as the messages are being sent to the right recipient, and the outreach efforts aren’t being wasted.
• Integrations: Integrations refer to the seamless connection offered by RocketReach to popular sales and CRM platforms like Salesforce and HubSpot, allowing users to conveniently import contact data. It also helps automate the lead management process and improves the overall efficiency of the outreach process.
• Easy Bulk Lookup: Easy bulk lookup refers to the ability to search and retrieve contact details of multiple individuals or companies at once. This allows users to save time and effort while building large contact lists for their marketing campaigns. It also allows recruiters in a company to immediately gather contact details of hundreds of potential candidates at once.

What Are the Pricing Plans for RocketReach?

The RocketReach Pricing is categorized into two different plans: individual plans and team plans.

• Individual Plans: The individual plans include an Essential Plan that costs $80 monthly or $48 per month if billed annually, with 80 monthly lookups per user. It also offers the Pro Plan with additional features like company searches, direct dials, expanded integrations, and 200 monthly lookups at the price of $150 per month or $108 per month if billed annually. Lastly, it offers the Unlimited Plan, which unlocks full API access, Salesforce integration, org charts, and 500 email lookups for $300 monthly or $249 per month if billed annually. 

• Team Plans: The team plans include a Team Pro Plan, which is similar to the individual pro plan and offers the same features, including direct dials, expanded integration, and 200 lookups, but at a lower price of $83 per user monthly. The other team plan is the Team Ultimate Plan, which includes all the capabilities of the individual unlimited plan but also with additional features like administrative controls and premium support for $207 per user monthly.

What Are the Pros of RocketReach?

The pros of RocketReach are listed below.

• Massive Database of Verified Contacts: A massive database with over 700 million verified contacts is provided with access to a vast network of professionals and companies worldwide.
• Real-Time Email Verification: Real-time email verification is provided for accuracy, which reduces bounce rates and improves email deliverability for outreach campaigns.
• Chrome Browser Extension: A Chrome browser extension is offered by RocketReach, which allows users to access contact information directly from LinkedIn and other websites while browsing.
• Campaign Tracking: Campaign tracking and other advanced features help track engagement, monitor job changes for key contacts, and optimize email outreach campaigns.
• CRM and Marketing Automation: CRM and marketing automation are easily integrated, allowing users to sync contacts and automate their outreach process efficiently.

What Are the Cons of RocketReach?

The cons of RocketReach are listed below.

• Expensive Compared to Alternatives: RocketReach is expensive compared to alternative options, and the price can be steep for small businesses or startups.
• Occasional Inaccurate Data: Occasional inaccurate data is something you may come across while using RocketReach, as some phone numbers, emails, and job titles may be outdated.
• Advanced Features Only in Premium Plans: Advanced features like intent data, CRM integration, and bulk lookups are mainly offered in premium plans, so you will have to pay to get the full advantage of RocketReach.
• Limited Free Plan: The limited free plan only offers a few searches per month, making it insufficient for users who need to find a large number of contact details while being on a budget.

What Are the Top Alternatives to RocketReach?

The top RocketReach alternatives are Bookyourdata, Zoominfo, Apollo, Hunter, and Lusha.

Let's learn more about these alternatives in detail below.

Bookyourdata

Bookyourdata is a major platform when it comes to contact-finding or purchasing data. It offers a large and accurate database of over 500 million profiles across more than 200 countries. The data is 97% guaranteed to be valid, up-to-date, and precise. It also benefits users with real-time data verification.

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Bookyourdata offers a free plan that gives the user over 10 credits to start with, while the premium features like seamless CRM integration and lead generation tools have a pay-as-you-go pricing model, setting the price of $0.40 per credit for 250 credits(contacts). The credits act as a currency to use features on the platform, which may be more affordable than subscriptions, making it one of the best alternatives to RocketReach.

Zoominfo

Zoominfo is a sales intelligence platform known for its extensive database and the deep company insights it provides. It offers various tools for contact-finding, sales automation, conversation intelligence, and data enrichment, making it ideal for recruiters and sales teams.

Zoominfo offers a free plan, but the advanced features come at a cost of $75 per month. The premium plan offers extensive features like deep company insights, AI-powered lead scoring, intent data, and access to a vast database of over 150 million contacts. However, Zoominfo has an interface that may be hard to navigate for many users.

Apollo

Apollo is a budget-friendly sales platform that simplifies processes like lead sourcing, enrichment, prospecting, engagement, and closing deals. As an alternative to RocketReach, Apollo also provides precise contact information tools that help your sales team reach out more efficiently and close deals with effectiveness.

Apollo offers a free plan, and the premium plans start at $49 per month with unlimited email credits, making it an affordable option compared to RocketReach. However, Apollo also has some downsides, as many users have reported issues with data accuracy, especially with phone numbers and emails, and some find the setup process to be very slow.

Hunter

Hunter is a platform that specializes in email finding and verification while offering a user-friendly interface and affordable pricing. It is a valuable tool for email marketers and recruiters as it allows them to find contacts effectively while remaining on a budget.

Hunter is priced at $49 monthly or $34 per month if billed annually, and it also offers a free plan. The premium plans provide increased search limits and additional features like API access for developers, bulk email finding, and verification capabilities. However, it may lack features like intent data and lead scoring.

Lusha

Lusha is a tool that focuses on providing accurate B2B and GDPR-compliant contact data like emails, phone numbers, and addresses. Lusha is beneficial for sales professionals associated with outreach as it helps them with seamless integration with popular CRMs such as HubSpot and Salesforce.

Lusha offers a free plan, but the premium features require a monthly subscription priced at $49.90 or $37.45 per month if billed annually. The premium plan includes advanced features like access to a database of 100 million business profiles and real-time data enrichment. However, Lusha may have a limited database compared to alternatives.

Is RocketReach a Legitimate Tool for Lead Generation?

Yes, RocketReach is a legitimate tool for lead generation, as it provides access to verified contacts and real-time verification to ensure data accuracy. Many businesses use RocketReach for lead generation as it helps them with B2B outreach, sales prospecting, and recruitment, making it an ideal platform that can be trusted and is easy to use.

What Lead Generation Strategies Can I Use with RocketReach?

The lead generation strategies you can use with RocketReach are cold email outreach, bulk contact lookups, LinkedIn lead extraction, and CRM integration to streamline your processes.

How Reliable is RocketReach for Finding Accurate Leads?

RocketReach is very reliable for finding accurate leads as it offers real-time email verification, but some data may be outdated or inaccurate, which is common for most lead-generation tools. It is recommended to regularly validate the data again for best results.

What Are the Benefits of Using RocketReach for Email Finding?

The benefits of RocketReach for email finding include a verified email database, bulk lookup, real-time verification, and domain search. This ensures high accuracy and efficiency for outreach and lead generation and also allows CRM integration.

Can RocketReach improve cold email success rates?

Yes, RocketReach can improve cold email success rates by providing verified contacts, real-time email validation, and intent data, reducing bounce rates and increasing engagement.

Can RocketReach Integrate with Salesforce?

Yes, RocketReach can integrate with Salesforce to allow users to export contacts directly, automate lead management, and enhance CRM workflows for better efficiency during the outreach phase.

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