Is ZoomInfo a Legit Tool for Lead Generation?

What is ZoomInfo?

• Broad B2B Database - ZoomInfo has more than 174 million verified email contact information and half as many direct phone numbers.
• Marketing Solutions - the platform offers access to tools that can help you optimize campaigns and lead-generation efforts.
• Sales solutions - a range of tools for prospecting, such as advanced filters and more.
• Data as a service - platform offers business clients with data available for integration and enrichment. 
• Real-time insights - data in an instant that follows your prospect's behavior and intent.
• Automation tools - The platform automates repetitive manual tasks, including email follow-ups.
• Integration options - ZoomInfo integrates with different CRM and marketing platforms. 

ZoomInfo was founded in 2007 as the DiscoverOrg (merger with ZoomInfo). Today, they are one of the best B2B intelligence platforms that provide data and insights alongside their platform to help businesses, marketing, and sales teams identify, connect with, and convert valuable prospects. ZoomInfo is a platform that positions itself on the market as a well rounded solution for sales and marketing strategies. Their main asset is the size of their business database, the accuracy of the information, constant innovations, and automation that accompanies all that. However, some users point out the ZoomInfo pricing as a motive to explore other alternatives. Despite all that, the platform is still the preferred choice for many businesses and teams looking to gain an advantage through data and integration.

Is ZoomInfo Legit?

Now that we discussed what ZoomInfo is and how it influences marketing efforts, let's see its legitimacy and compliance with data protection laws. ZoomInfo has privacy practices instilled within their work, and it's clearly shown on their Trust Center page. They emphasize transparency and compliance with data protection laws as well as collection practices. On their page, it's clearly stated how they collect, use, and share authentic and honest data, which demonstrates alignment with GDPR and other data protection laws. 

In addition, ZoomInfo has a Privacy Center that allows individuals to choose to opt out of data collection and request data deletion, which shows their commitment to the principles of consent. They also commit to ethical practices visible in their way of data access and correction, unlike most of ZoomInfo's competitors. Based on all of that, it is evident that these practices and their transparency not only improve ZoomInfo's legitimacy but also build trust with users since the data is handled responsibly. 

How Does ZoomInfo Get Its Data?

ZoomInfo gets its data from different sources using specific data acquisition methods such as:

• Publicly available data - such as searching websites, social media, and other publicly available platforms.
• Contribution from users - means collecting data from users who share their business contact and information willingly.
• Third-party data providers - partnering with different vendors and list brokers.
• Web scraping - using tools to extract genuine profiles from websites and professional platforms such as LinkedIn.
• Proprietary technologies - using unique software and algorithms for gathering and verification of collected data.
• Human entry - using manual data entry to ensure accurate, credible, and reliable records.

Reliability of ZoomInfo's Data

There is no denying that ZoomInfo ranks high among similar tools, providing extensive and accurate data. Their position comes from advanced lead scoring algorithms which categorize the sales readiness. It's determined by evaluating different data points such as technographics, firmographics, and behavior data. The points are then used by the algorithm to predict the likelihood of conversion, which makes data-driven decisions easier to make using ZoomInfo. 

However, while there is a high level of accuracy, some testimonials and feedback, particularly outside the US region, have complaints about occasional inaccuracies and outdated data. Despite all this, it remains a trustworthy tool for many organizations and their teams precisely because of its features and database. 

Let's make a comparison with other similar tools on the market, using lead quality as a KPI: 

• Cognism vs ZoomInfo - Cognism is known for data-driven sales strategies and data accuracy, making it a strong competitor for ZoomInfo. Cognism also has good real-time data enrichment, providing rich contact details such as verified emails. On the other hand, ZoomInfo excels in easy to understand business intelligence with detailed profiles and search capabilities ideal for marketing strategies.
• Seamless vs ZoomInfo - Seamless focuses its services on data quantification, data accuracy, and affordability, which is often the reason why users seek such alternatives. Seamless also integrates well with CRM tools and has an AutoPilot feature, which automates the gathering of contacts, which saves time and improves efficiency. In contrast, ZoomInfo offers a suite with data-driven features including analytics and market research.

Best ZoomInfo Alternatives

Each business is different, and the needs for prospecting and contact details vary. It can be anything from the cost-effectiveness of the specific solution, enhanced data accuracy, or a very specific feature that will align with that business. That said these are also the reasons why businesses also seek more attractive alternatives that align better with their business purposes instead of ZoomInfo. 

BookYourData

BookYourData is a reputable B2B prospecting platform with highly accurate and laser-focused targeting to help organizations and their employees find relevant and valid prospects. Behind the platform, there is an army of algorithms and AI-driven tools that help verify and update information in real-time with 97% accuracy. Additionally, the provider is dedicated to data quality not only through regular updates and validation but also via data privacy laws, human support, and a unique pay-as-you-go model. 

The latter, alongside its data quality, are the main differences between BookYourData vs ZoomInfo. ZoomInfo offers a subscription-based pricing model, which is not the best choice for all businesses. Equally, the difference between the data quality here, including accuracy, is what sets the two competitors apart, especially when businesses target the international market. That said, BookYourData is the first alternative for any organization looking for a more reliable option to ZoomInfo. 

• 97% data accuracy guarantee - the high data accuracy reduces bounce rates and increases conversions.
• Real-time verification model - which provides you with valid and up-to-date contact details. 
• Large database - offering access to more than 500 million profiles worldwide.
• Advanced search filters  - help you target specific industries, job roles, and more. 
• Ease of use - which saves time in learning, and it takes just a few clicks to reach your desired prospects.
• Integration with CRM tools- allow you to incorporate your contacts directly into your CRM of choice.
• Pay-as-you-go-model - which offers flexibility when it comes to cost-effectiveness and its optimized for businesses of all sizes.

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UpLead

UpLead offers a B2B contact database and is well-suited for marketing professionals across industries such as finance and healthcare. The platform is well-established for its real-time email verification capabilities and large, up-to-date database. Like the majority of tools, it offers data enrichment modules, including categories such as location, revenue, and size of the company. Perhaps the decisive factor and benefits offered when professionals evaluate differences between UpLead vs ZoomInfo are the trial period offered by UpLead and transparency in pricing along with the real-time verification processes. 

Lusha

Lusha is a B2B platform especially favored for its AI-powered contact and company search capabilities. The platform's innovative approach to data sourcing and verification makes it appealing to small businesses, medium businesses, to large enterprises across all industries. Their targeted demographics make it a valuable tool for prospecting for any business. 

Lusha offers accurate and up-to-date data entries and integrates with all CRMs helping businesses pick up the pace in their lead generation efforts. That said Lushas advanced search options represent a strong opponent for ZoomInfo. So, in the battle of Lusha vs ZoomInfo, the latter offers a comprehensive database and interface that cater to larger enterprises with more prospecting requirements.

ZoomInfo Reviews From Customers

In order to write an honest review for this part of the text, we chose sites like G2 and Chapterra because they have verified members as well as their comments. So, we can safely say that, as with most platforms, the comments are mixed. Both because ZoomInfo does not completely meet the needs of their business and they use another tool with it, and because of certain factors that did not exactly meet the best response. All in all, users appreciate the platform's accurate database with valuable insights for sales departments. There is also the question of some inaccuracies and outdated information, which obviously frustrates users since they rely on precise data. 

Integrations with other tools, such as Salesforce and LinkedIn, are also highly praised as they enhance productivity. However, there are users who expressed concerns about the platform's pricing plans and customer support, which gives off mixed experiences. But if we speak overall, ZoomInfo is still one of the tools with significant benefits.

How Much Does ZoomInfo Cost?

Although the pricing itself is not publicly visible, the platform has three different pricing structures. 

• Sales, which gives access to contact details, company insights, and engagement apps and integrations. 
• Marketing plan which also provides contact details, advanced company insights, marketing solutions for advertising, chat, form management, and flexible integrations.
• Talent is reserved for recruiters and HR teams. It provides access to candidate search and contact data such as education and experience, along with direct contact details, alerts, company news, engagement apps, and integrations.

ZoomInfo costs depend on several factors and include features and functionality, number of licenses, and credit usage. Meaning the prices can be quite high which is why many users seek alternatives. Some users may want to have seamless integration with their current workflow, which means that plan prices will increase. All in all, ZoomInfo customization options, customer support, and flexibility features may require additional costs depending on the level of services required.

Best ZoomInfo Alternative for Lead Generation

BookYourData

As the best alternative to ZoomInfo, many users opt for BookYourData, which is a reliable platform with years of experience in lead generation and finding the right customers for your business. Here's the highlight of BookYourData's main features that can help your business with lead generation and marketing efforts:

• Customizable data filters: advanced filters that you can use on the platform provide filtering options to target exact leads based on specific criteria such as industry, location, job role, company size, and more subcategories.
• CRM integrations: you can integrate BookYourData with popular CRM systems to smoothly transition found information with your existing workflow.
• Real-time updates: you have access to up-to-date data, which is checked thrice a month and the first moment you download lists. BookYourData is dedicated to providing accurate information with a 97% guarantee, as well as keeping that data reliable and valuable for its clients.
• Data compliance: the platform adheres to data privacy regulations using features designed to expect and ensure compliance with laws such as GDPR and CCPA. 

Key Takeaways

• What is ZoomInfo and Data Sources - ZoomInfo is a widely used platform among marketing professionals. It provides detailed information on businesses collected from different sources, here including web crawlers, third-party partners, and user contributions.
• Reliability of ZoomInfo's Data - ZoomInfo's data is generally reliable, but there are reports of occasional inaccuracies and outdated information.
• Best ZoomInfo Alternatives - Alternatives to ZoomInfo include BookYourData, UpLead, and Lusha. These platforms offer similar features and your choice depends on specific business requirements.
• ZoomInfo Reviews From Customers - Customer reviews are mixed. Users appreciate the database, integrations, and valuable insights but express concerns about pricing plans and customer support. 
• How Much Does ZoomInfo Cost - ZoomInfo's pricing can be high depending on where you are with your budget. Plans are based on the number of credits, licenses, and additional features required.
• Best ZoomInfo Alternative for Lead Generation - BookYourData is a reliable alternative with features such as customizable data filters, CRM integrations, real-time updates, and data compliance.

ZoomInfo Pros: 

• Easy-to-understand interface and database
• Valuable insights
• Legitimate tool for lead generation

ZoomInfo Cons: 

• Inaccuracies
• Outdated information outside the US
• High pricing plan
• Mixed customer support and service experience

Frequently Asked Questions

Is ZoomInfo Accurate?

The accuracy of ZoomInfo data largely depends on its sources, timing of data updates, human error, automated data validation process, algorithms, and maintenance. That said, the data is fairly accurate, but some entries are outdated, especially in countries outside the US.

How Does ZoomInfo Capture Personal Data?

ZoomInfo's technical consideration of collecting data is straightforward and includes various steps, mostly performed by algorithms. The majority of platforms collect data in the same way. It's gathered through public sources and opt-in forms. ZoomInfo data abides by data protection laws, and the ethical side is visible on their website. 

Is the ZoomInfo Website Safe?

ZoomInfo's website is safe, as it has an Information Security Management System (ISMS) that directly aligns with security standards. Additionally, its controls have an attestation for a certain period of time. 

Does ZoomInfo comply with data privacy laws like GDPR and CCPA?

Yes, ZoomInfo complies with data privacy laws. ZoomInfo is one of the platforms dedicated to transparency, consent, and the right to access and delete personal data, along with complying with data protection laws such as GDPR and CCPA.

What security measures does ZoomInfo have in place to protect data?

ZoomInfo has different data security measures in place to protect users' privacy. These include encryptions during storage. There are also firewalls to create barriers between trusted and untrusted networks which helps prevent unauthorized access. The platform also implements access controls to restrict data access to authorized personnel only. 

Can I opt out of ZoomInfo's database if I find my information listed there?

Yes, you can opt out of the ZoomInfo database. All people whose data is among ZoomInfo's lists have the right to access the platform and request deletion or change of data.

Does ZoomInfo offer customer support for issues and inquiries?

Yes, ZoomInfo offers various channels for customer support including direct phone, web form, help center, and FAQs.

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