You need accurate email addresses, before you hit “Send” through your marketing campaign software. In this guide, that is exactly what we’ll cover – the best email permutators to help you find and verify email addresses.
We’ll cover the following topics.
By the end of this expert guide, you’ll become proficient in picking the right tool for your needs, understanding completely how permutators work and how to maximize their efficiency.
An email permutator is a sales and marketing tool that finds possible email addresses given limited information. You provide details about the person you want to contact, such as first name, last name, and business domain. The email permutator then creates a variety of permutations (combinations).
Examples of email permutations include:
The tool “guesses” a person’s email address using common combinations. This means that they aren’t necessarily correct, but are possible email addresses.
Fact: Rob Ousbey made the world's first email permutator as a Google Sheet for email outreach purposes. There is also an interactive version that requires a Gmail account, a Rapportive plugin, and access to his permutator spreadsheet to use it.
We’re going to explore the 5 best email permutator tools. You can use these tools to grow your email list subscribers and for cold outreach.
Many of the email permutators listed below include advanced features that help boost your email marketing ROI by delivering newsletters and offers to verified inboxes.
The best email permutators help you find email addresses of the most relevant people in your industry that could turn into valuable leads, while protecting people’s privacy rights at the same time.
One of the most powerful and accurate tools is BookYourData. It offers an email permutator that will guess and validate emails quickly – with a solid 97% accuracy guarantee. You can customize it to get more segmented lists. It will also make email extraction easier and give marketers only useful emails to work with.
It is accurate and flexible. Plus, it offers a user-friendly interface for targeted campaigns.
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Findymail is also an excellent tool for email finding and permutation. It has a 95% accuracy for email verification, which means your marketers will most likely have valid emails for campaigns.
It is good if you want a straightforward tool that is simple and easy to use. So, your experienced and new marketers can use it seamlessly.
Metric Sparrow has a no-cost model with its email permutator tool. You can use it to generate multiple email combinations and the no-cost model will make it ideal if you’re on a tight budget. It’s good for basic email permutation but without validation features.
It is entirely cost-free which means you can use it for a high range of email permutations (up to 46 combinations per input) without spending a dime.
This one is also known for its accuracy but one of the features that stands out is that it offers multiple integrations. It can tune in with multiple CRM and marketing tools. Plus, it also has the option for individual lookups along with bulk searches.
It might be a bit pricey for more modest campaigns, but it does give you several bulk email lookups and validations. Most importantly, it integrates well into a huge list of marketing tools and CRMs.
One of the most popular email finder tools is UpLead, which comes with real-time verification features. You can benefit significantly due to the 95% accuracy rate. In addition, it has lead generation tools with amazing technographic data.
It has a high accuracy rate, a rare feature in even the most popular and successful email permutation tools. And it also offers real-time verification for the emails you lookup to save time.
Hunter.io is suitable for finding and confirming professional emails in different industries, including for SaaS lead generation purposes. You can use the email finder, validation, and verification tools in the same platform.
While the monthly plans might be better suited for larger campaigns, you can quickly lookup and verify emails in bulk.
This email permutator tool comes with a long list of email marketing tools, which begin with an email finder. This is highly suitable for marketing professionals and particularly the experts specializing in “email marketing” becaus it also has lead generation and verification features.
It is a good choice because it’s versatile and affordable. It focuses on email marketing and therefore, it is a great tool for boosting your email campaigns. Also, it integrates with lead generation tools for more comprehensive campaign results.
RocketReach is another powerful search engine for email finding – and verification. It can find emails through social profile information and help the marketers find accurate emails. It has a solid accuracy rating as well and offers quicker real-time results.
It stands out for one simple reason – it’s reliable and accurate because it uses social profile integration. That way, you can go for personalized outreach through valid and useful email addresses.
Finding someone’s email address is tricky if you don’t have all their details or access to their professional network. Fortunately, email permutators come to the rescue. Sales and marketing people often use them for outbound lead gen and cold outreach.
In general, there are three steps that you need to follow if you want to get the most of an email permutator tool.
The first thing you should do is collect all the relevant contact details you can find. This means getting two pieces of information for each prospect:
Name: Try to get all names – first, middle, and last.
Domain: The company domain is usually the same as the website URL, e.g. ibm.com.
Once you’ve gathered all the info, next you need to add it to your chosen tool. The email permutator then generates a wide range of permutations. For example, if you add the name “John Smith” with a company domain of “permutator.com”, you’ll get combinations that look something like this:
Now you’ve got a lot of combinations, you need to do the final, most important step of the process – email verification. An email verification tool helps you find valid and active addresses among many combinations.
A bulk email verifier saves time if you have a large email list to check. Simply insert all your data and wait for the results. The tool extracts valid email addresses using a range of filters and procedures. Bookyourdata is one of the best tools on the market, delivering fast and accurate results.
Finding reliable email permutations is just the beginning. You also need to build a strategy to actually reach out to your ideal contacts. Our guide on effective ways to find someone's email address gives you a great number of ideas on how you can improve your email outreach.
Another thing to think about is how your prospects are interacting with your messages via email and how you could personalize it. One good approach in making your message stand out would be referring to a post that they liked on social media. It could also be some sort of incentives or referrals to a blog or YouTube video related to their interest. It is best if the send-out emails aren't some standard copy sent to everybody.
Do you want to choose a free email permutator tool or a paid one? Well, how you want to use determines the answer.
Free email permutators are easy to access and offer basic features. They are simple to use, normally requiring just the name and domain to generate a list of possible combinations.
Free tools usually have some serious drawbacks, including:
Paid email permutators would always ask for subscription to access their service. Very often this service is associated with real-time email validation facilities, hence higher accuracy in terms of result delivery. This would mean that third-party tools are not a prerequisite for your service and saves a lot of effort and time.
Paid tools also have another more significant advantage over the free ones: the former tend to be updated more frequently, and you receive better customer support. In addition, more features that most paid email permutators do but are not available on the free one include:
Besides permutators, you might also get value from email extractors. For more on email extractors, read this in-depth guide.
In general, free email permutators might be okay for individuals who have more time to spend and don’t need to generate so many leads.
For businesses that are looking to grow through email marketing, getting highly accurate email addresses is really important.
This is because high accuracy lowers the bounce rates and increases engagement. In fact, it can also produce better open rates, click-through rates, and conversion rates. All of that is good for your reputation. We highly suggest using free tools for private or small activities, but investment in high-class email tools is worth making when generating leads for a business.
You should choose paid email permutator solutions when you require any of the following features:
Another feature to consider is whether the permutator is capable of integrating with LinkedIn. That is because in B2B lead generation, more accuracy in permutations and a social media username will be factored into consideration.
Email permutators take a list of first name, last name, and company domain info and create a list of possible email addresses. Paid tools also include email verification, which can be more accurate, valid, and ready for use.
We compared the best email permutators currently available: Bookyourdaya, Findymail, Metric Sparrow, Voila Norbert, and UpLead.Overall, Bookyourdata returns the most accurate result. It is also using a flexible pay-as-you-go pay structure with no subscription requirement.
Paid permutators differ from free ones by their:
This makes free tools appropriate for private use, while paid ones for business email marketing.
No email permutator tool can ensure a fully accurate deliverability of the email. The reason is that this change can happen anytime-for example, companies might change their format in an email.
However, there are a few tools that provide near-perfect accuracy. Bookyourdata boasts a 97% accuracy level, and UpLead boasts 95% accuracy. To achieve maximum accuracy, you would have to pair your email extractor or permutator with an email validator tool. Some platforms like Bookyourdata contain both features in one; you can generate combinations, then test them to know if they are valid, active, and receiving messages.
If you are using free software, then you must verify the email addresses it generates with a third-party tool.
The email permutators give probable email addresses, the validators check whether such addresses are valid, active and can get your message. The email permutator uses some information provided to suggest a permutation of email addresses.
They are essentially useless unless you verify each of them. You could only confirm whether the email relates to a certain person by email verification.
There are privacy laws, user consent, and personal data use. Companies and individuals using permutation tools must respect the recipient's rights and avoid legal repercussions.
Different data protection laws are in place from region to region, for instance GDPR (the General Data Protection Regulation) in the European Union and CCPA (the California Consumer Privacy Act) in the US. These laws require you get explicit consent before using somebody’s personal information. You must follow these rules when using email permutators. You must also check that you abide by the laws of other countries.
Messaging people cold might be considered spam. Sending unwanted or spam messages might damage your sender reputation. To protect yourself and your business, make sure you follow relevant anti-spam laws, such as the CAN-SPAM Act in the U.S., the ePrivacy Directive in Europe, CASL in Canada, Spam Act 2003 in Australia, and The Law on Regulation of Transmission of Specified Electronic Mail in Japan.
Most laws simply ask you to provide a clear unsubscribe link. Make sure the unsubscribe link is visible in every email.
Some laws ask you to get consent before you use someone’s email address for marketing, so your first message should always ask people to consent to you sending them more messages.
If you’re looking to expand your email outreach, email permutator tools can be very useful. They allow you to potentially find a lot of new leads and clients.
But you must make sure you pick the right tool and use it in the right way. Ideally, look for a tool that combines email permutations with email verification, like BookYourData.
Bookyourdata gives you valid and active contacts in seconds. Get 10 free leads now, and see how the right contacts can boost your email marketing efforts!
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