Planning to include top executives and CEOs in the professional network? Email marketing is a powerful tool for that. It can help communicate with B2C and B2B prospects at a lower cost than traditional outreach methods. In fact, Neil Patel reveals that email marketing can have an ROI of 4,000%.
However, connecting with a CEO is a fairly difficult task, to say the least. The approach needs to be strategic with a blend of tailored messages, personalized subject lines, and so on. Moreover, it is also necessary to end an email to a CEO with a clear and professional signature.
In this article, you will find out these topics:
More importantly, the sender needs to proactively monitor the campaign and track results to increase the return on the CEO email address. Here’s more!
The process to increase the return on CEO email addresses begins with finding the right one. How does someone plan to connect with top executives if the email addresses they’re using are invalid or inactive? To solve that issue, there are multiple sources they can turn to for these valuable contacts.
For instance, they can use sales intelligence tools like a LinkedIn email scraper. These email-finding tools can streamline the process by scouring various sources to gather accurate content details and share relevant CEO email addresses.
Even a single “CEO email address” search on Google’s search engine can yield many useful results. Although users usually have to use the advanced search features, they still end up on online platforms with valuable contact details of known professionals.
Although not very effective in terms of outreach engagement and time, professionals can also guess CEO email addresses based on formats. For example, many companies use the same email structures for communication consistency. Here are a few typical email structure examples:
It is a type of email tool that can generate possible email combinations but depending on known patterns. For instance, inputting the CEO’s name and company domain into the tool to get a list of potential email addresses. While not the most effective, it’s still better than simply guessing the email.
Another great source for CEO email addresses is social media platforms. LinkedIn, in particular, is a highly popular B2B social platform where executives have listed their email addresses as part of their profile info. Surprisingly, over 80% of B2B marketers saw success on LinkedIn in recent years.
Sometimes, the top executive’s or CEO’s website pages also contain useful contact information. For instance, browse the “About Us” or “Leadership” pages to find official email addresses. If not available that way, professionals often consider to buy an email list of CEOs from a verified vendor, like BookYourData (Signing Up Today Can Help!).
Although the professional will need to be highly professional and specific, they can contact the CEO’s company to receive their email address. They will most likely have to connect with the company’s administrative or communications departments through general contact info.
One of the most overlooked methods is reaching out through alumni networks. These networks are like goldmines for generating executives' email leads. This is because many alumni associations and groups have CEOs and other top executives due to related educational backgrounds, sports affiliations, and so on.
There are countless online directories, like B2B email list providers that offer verified addresses, to help expand outreach campaigns. These directories include verified email lists or vendor info to get valid and active email addresses.
Many times, news articles and press releases include CEO contact details. In fact, such information can also surface in industry reports, so it is advisable to stay in tune with relevant news sources and publications to get potential leads.
So, there’s a list of verified and valid CEO email addresses. What’s next? Now, the business needs to optimize the email outreach campaign to make sure it’s strong enough to attract said CEOs. Here are five ways that can happen with the potential to increase the return on CEO emails:
Generic pitches fail too often and it’s no surprise why. Therefore, the email must be specific to the problem facing the CEO. It is important for professionals to craft the message in a way that directly addresses their pain points. Also, sticking to a short and engaging introduction can help.
Segmenting email lists with greater precision can help. This means segmenting beyond basic demographic factors. Professionals can use factors like company size, revenue, industry, and other relevant criteria to separate CEO email addresses.
That way, it is easier to address each segment for their specific needs and challenges. Additionally, it will also help develop personas as the business highlights key pain points of each segment. As a marketing team, it is possible to acquire verified and segmented email lists from BookYourData.
Many professionals find out which CEOs are actually the “High Value Targets” (HVTs) for the business. This typically refers to the top-tier executives that the business wants to engage with. To do that, professionals can research their background, achievements, and genuine interests to align email messages and increase the chances of getting a response.
Don’t forget that CEOs are some of the busiest professionals in the world, after cold callers, of course. Therefore, the content in the email should be brief, concise, and as professionally straightforward as possible.
This not only shows that the sender values the CEO’s time but also underlines their ability to “get straight to the point”. Further, keeping their pain points and specific problems in mind when crafting the message can help.
Finally, the email outreach is an opportunity for the business to maximize returns for both, itself and the CEOs. What do they want? Perhaps, a shot at maximizing their gains and solving particular problems with minimal time and effort. So, clearly defining the values and sharing how a business’s offerings can help CEOs solve their problems is a crucial task.
Furthermore, social proof in such emails can showcase the reputation of a business. Moreover, senders can use links to specific landing pages that address the unique problems of the said CEOs.
To increase the chances of getting a response to the CEO emails, professionals need to realize that timing is key. Did the email go out at the best time? Did the business use the right email list, if not, was the business buying email lists from the right vendor?
Crafting personalized and highly engaging emails significantly boosts response rates. However, they shouldn’t be too long as CEOs rarely have enough time on their hands to read out every lengthy email to discover new offers and benefits.
Many businesses also optimize their email marketing approach by finding the right CEO email addresses, sometimes through reputable vendors like BookYourData, and using highly effective email message templates. Also, actively tracking the progress to adjust and refine the strategy can increase the response rate as well.
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