Many businesses don’t realize, Facebook is a beast at lead generation. Why? As of January 2024, the platform was registering nearly 3 billion monthly active users (MAU). But what does that mean?
With such a huge audience, any business can benefit from the opportunities to reach new customers, connect with existing client base, explore new markets, generate more sales, and so on. However, one way Facebook stands out is its ability to generate leads for a business.
With that said, it’s important to mention that a business has to use the best methods (key tactics for lead generation) to find someone’s email or even business email on Facebook. That way, they can reach out to prospects professionally, using personalized messages. Here’s more!
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Let’s go ahead and jump right into it!
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So, how can a business find the right email addresses with such a huge audience dominating the social media platform called “Facebook”? The answer is simple, the users share their contact info with only those they trust and find valuable sources of information, content, or other resources.
Still, there are a few useful and nifty ways a business can locate email addresses. However, it’s important to know that most of them only work when users have opted to share their contact info. Moreover, professionals often use email lookup tools to verify and check for active status of email addresses before using them.
The first and most straightforward way would be to find the email address of the person by simply checking the person’s profile page. Some users are very open to communication with others and add contact information in their About section (and also make it “public).
The marketer will have to login to a Facebook account and move to the search bar. There, they will type the person’s name and visit their profile from the search results.
Moving on to Step 2, the user will access the profile page of the recipient. They will check the About section and review the info tabs. There, they will find the “public” email addresses. That’s because some users choose to display their email under the “contact information” section.
In case the user has made the email address public, the marketer will find it in the said section. However, if not found that way, then it could be because the user hid it through privacy settings. The reason for that is to make sure only friends and mutual connections have access to contact info.
It happens, sometimes a user keeps their email address hidden. A great way to still get it is by messaging them directly. For instance, marketers often use Facebook Messenger to reach out. That way, a marketer can “introduce yourself” and ask for the email address to build contact information about prospects.
Then, there’s another effective method: an email finder tool. There are quite a few that actually help marketing professionals find someone’s email address from their Facebook profile. The most popular email finder tools include:
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Some professionals also use email permutator tools that can spin relevant contact info to guess and generate potential emails of prospects. For instance, signing up with BookYourData is free, and registering grants access to free email finder, lookup, and verification tools.
There are no limitations on the number of leads a business can generate through Facebook. For instance, a business can discover prospects from different markets, in different regions around the world. And since there are billions of DAU, the chances of finding prospective customers are extremely high as well. That said, many marketing professionals also try searching for emails using prospects’ names and user tags.
The number of users on Facebook just keeps growing. 3 billion active users, every month – and 2 billion every day! It’s a great place to connect with professionals from different industries. Not only that but businesses can use Facebook to interact with a variety of audiences and reach diverse prospects.
On the other hand, using Facebook's ad platform, the business growth strategy of email marketing can be very potent. According to reports given by WebFX, in fact, conversion through Facebook ads might be within 9% to 10%.
The verified email addresses and the targeted advertisements can lead to optimized sales funnels. Thus, it can ensure sustained engagements with ample opportunities for further conversion.
Interestingly, many B2B companies also use Facebook. They most commonly interact with like-minded professionals through curated “Facebook Groups”. It’s a great way to build relationships and find leads online. Once a business starts generating relevant emails and contact info, it can curate a dedicated B2B database for prospecting and lead nurturing.
And since it’s a social media platform, the key is to hone personal connections, not just professional or “sales”-related ones. That’s one reason why marketers reach out to prospects using personalized content. To connect on a personal level. That ultimately gives prospects the confidence to share contact info like email addresses – an effective lead generation strategy.
It is a social media site for internet users. It is a place where global audiences connect and share information. They interact with one another and the platform currently has around 3 billion active users every month.
Here’s a quick insight, businesses should post between 9 AM and 3 PM on a Wednesday for most engagement, suggests Backlinko.
It is a growing platform with steady active user growth, currently at 3.44%. What’s more interesting is that the platform is an excellent choice for building both personal and professional connections. Why? Because according to Backlinko, the daily active users (DAU) are somewhere over 2 billion at the moment!
Users typically share updates through personalized messages, multimedia content like images and videos. But more importantly, they share useful and relevant contact info like email addresses – which a business needs to enhance its marketing and outreach campaigns.
Emails – or, electronic-mails – are a communication method. Think of it as a letter post, but digital. Businesses, professionals, and average customers resort to emailing to send and receive messages. It could be personal communication or building professional networks.
The most common use any business can relate to is using emails for marketing. It’s a very effective method for lead generation and marketing outreach. This is an incredibly effective method in lead generation and marketing outreach.
According to HubSpot, there are a little over 4.2 billion users of emails in the world, and that's not all. The number is expected to grow to 4.73 billion by the year 2026!
So, finding an email address on Facebook is not always easy after all. It requires some effort, though the investment may yield very interesting and rewarding returns. But then, what is the best way? A business can check profiles to see if the contact info is visible.
Not helpful? Then marketing specialists have the possibility to experiment with some other approaches that can work effectively, like sending messages through Messenger, using an email finder, and so forth. Bottom line, that is, the main point is finding the contact information by stimulating contact with customers and the brand.
Besides, businesses can always buy lists of quality email addresses to save from all these efforts, like at BookYourData! So, what are you waiting for?
If the email address is private, there’s no way to see it unless the user grants permission. However, a business can still send the user a message to request contact information but it has to be in an engaging way.
Yes, it’s possible to get an email address from a profile URL. In fact, businesses use email finder tools for that, which include Uplead and Snov.io among others.
Well, it depends on the privacy settings. If the person chooses to show their email address in the about section, anyone can see it.
If you're looking to streamline the process and eliminate uncertainty, try Bookyourdata today for free. Not only from Facebook but also from all over the world, BookYourData can help you with all your B2B prospecting with 97% accuracy guarantee and built-in real-time email verification.
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