15 Free Ways to Get Roofing Leads and Grow Your Business

What are Roofing Leads?

Roofing leads may be market prospects or potential customers who are in touch with roofing contractors to demand either repair, replacement or installation of roofs. 

These leads originate from different sources and are valuable, especially to roofing businesses that want to expand. Obtaining and converting such leads to real customers is a major focus for most roofing contractors. One of the most popular ways to acquire such leads, especially when you’re testing a new campaign, is free leads lists from reliable vendors. BookYourData is one of the vendors that offer free lead lists that are accurate and also niche-specific.

Types of Roofing Leads

• Residential Roofing Leads: Owners who need services for their residences, in most cases, because of the need for a roof fix, replacement, or maintenance.
• Commercial Roofing Leads: People who own or manage businesses that require solutions for large buildings such as office blocks or simple warehouses.
• Emergency Roofing Leads: Consumers who urgently require assistance as a result of an accident, storming, leakage, and other such disasters.

How Roofing Leads Are Generated

The main source of roofing leads is through various ways, such as:

• Online Inquiries: Leads received from the company’s website contact forms, social media, and business directories.
• Referrals: Word of mouth as that received from other customers in the same area or colleagues who may be in related businesses.
• Networking: Customers from other related community programs that it sponsors or from local real estate agents or insurance companies among others.

Why Roofing Leads Matter

When it comes to roofing, leads are crucial because of the constant business that needs to be generated. If properly managed, many of these leads prove to be highly profitable for roofing companies that can boost sales conversion, profitability and consumer loyalty. 

Classifying and sorting these leads is beneficial for contractors as they can target separate segments and adjust their marketing selling approaches to consider certain needs and preferences of clients which can be an owner of the house, a businessman, or an emergency situation.

15 Ways to Get Roofing Leads for Free

Getting roofing leads organically doesn’t require a hefty budget, but incorporating SaaS lead generation tools can help roofing companies streamline their approach using both digital and traditional marketing techniques. In the section below, you will learn about the 15 free sources of roofing leads, which include Google My Business, SEO, & social media. 

Such techniques will ensure that you can reach possible clients and make them trust your brand as a service provider within your region.

Utilize Google My Business

Google My Business is one of the most efficient techniques to pick up free roofing leads for your business. There are no charges for using it, and it helps control how your business appears in search results and in Google Maps so that customers can locate you easily.

• Claim and verify your listing: To begin with, ensure that your business is listed on Google My Business and if not, go directly and verify it. This step is important for allowing the business to feature on the local search results.
• Fill out your profile completely: Also, add your business name, address, phone number, website, and your business working hours. Make sure it is complete and all information reflects the other profiles you have on the web.
• Add high-quality photos: You should upload pictures of the work you do, the staff and the projects that have been completed. It creates trust and ensures that companies get the attention of potential customers they are reaching out to.
• Write a compelling business description: Use keywords about your services in your profile, including “roof repair”, “commercial cleaning leads” or “commercial roofing” for instance.
• Post updates regularly: Use articles to share such things like a promotion of your company, or new services offered during the particular season to keep the profile active.

Optimize Your Google Map Pack

The Google Map Pack is the section that always shows three businesses based on their locality and relevance, located at the top of the SERPs. Getting into the Map Pack can in fact help boost your presence and drive more free roofing leads to you. 

When it comes to SEO lead generation techniques to rank for any online keywords here are some things to do: the first is to keep NAP, that is Name Address and Phone number constant across all the online listing platforms. 

It is important to optimize each and every listing that you have in order to consolidate your connection to your Google My Business profile. Further, getting enlisted in some of the more popular local listings such as yelp.com or yellowpages.com, can add to the credibility of your business.

Another factor is, actually, gathering positive reviews, because the number and reception of the reviews significantly define your position in the Map Pack. Make sure satisfied customers give a commentary on the GMB profile on what they really think. While it does help to place your site higher on the list, it also serves to gain the confidence of a would-be client. 

A profile should list specific service areas to increase exposure to local areas and create keywords such as “roofing contractor in [name of city].” These are the best strategies to use that will assist in ensuring one gets to perform well in local searches and gets more local lead generation.

Create and Maintain Social Media Profiles

Social networking sites are good tools for mobilizing and interacting with the targeted clients. They cannot beat this free tool for roofing companies to propose authority and inform about projects and progress to the audience.

• Choose the right platforms: Target Facebook, Instagram, and LinkedIn, since the visual content customs are good, and many local businesses are active.
• Post regularly: Visible updates with finished projects, educational content, and customer feedback can be shared as images. Staying visible is all about staying consistent.
• Engage with followers: Reply to comments and messages within a short time as this is the best option. Each of the interactions with the audience strengthens the relations and improves people’s trust.
• Use relevant hashtags: Some of the hashtags you need to add to your plan are; #homeimprovement, #roofrepair, #roofingcontractor, #[CityName]roofing, etc.
• Join local groups: To be active on the Face book groups or local business forums. Give helpful tips when commenting or responding to questions, this way you become an authority.

Encourage Positive Reviews

A homeowner cannot effectively make a decision on a property without consulting online reviews. Not only do positive reviews improve your standing, but having your roof company on that list really brings in roofing leads, as such making positive reviews an essential tool. 

First, happy customers should be requested to write about experiences on sites like Google My Business, Yelp, and Facebook when they are finished with a job. Simplify this for them by providing them with a link to your review page, instead of linking them to the home page. This increases the likelihood of receiving feedback, a strategy that even B2B lead generation companies recommend to enhance engagement.

Once you receive the reviews respond to all of the reviews regardless of whether they are positive or negative. Appreciate customers for their pleasant comments and respond to complaints made in the negatives section appropriately.

This helps the potential clients to see that they are wanted, and they can also see that they will be valued and that you produce quality service. Furthermore, they should be provided on your website, in order to enhance credibility. These positive comments can then be used as social proof shared on your profiles and enhance the brand’s image for new customers.

Use SEO to Appear in Organic Search Results

The goal of SEO is to make your business appear on the organic results list, leading to free traffic to your site. This is because when one searches for roofing services, his or her browser will display the optimized site among the results.

• Conduct keyword research: Discover keywords most often used in roofing services, such as “roof repair”, “roof replacement,” and “roofing contractors in my area.”
• Optimize your website content: This is especially important because most search engines use the results provided by these keywords to title your web pages, and frame your meta tags, and header titles.
• Create location-specific landing pages: If you deliver services in several areas, it is best to come up with additional web pages for each region with regional content.
• Build backlinks: For this, you should contact directories, home improvement blogs, or business partners for links leading to your site. Backlinks will also help in your site ranking and its authority.
• Publish regular content: Create blog posts, how-tos and articles related to roofing and other related tips or problems, and maintenance. This also puts you in authority and makes your site optimised for all the different related searches.

Optimize for mobile: Make sure that you have a mobile-responsive website. Some customers look for roofing services through their hand-held devices; hence the site must be mobile-friendly.

Offer Incentives for Referrals

Referral by word of mouth from satisfied customers is one of the cheapest but most effective means of getting roofing leads. People believe in referrals from friends and neighbours so you might encourage your clients with bonuses for referrals. 

Develop a process of providing your customers incentives incorporating discounts, gift cards, or even cash back for new customers that they refer to and who in turn do a project with you. Make sure that the incentive will entice people to participate but it should not cost you much as a business.

• Create clear guidelines: Explain to the reader who can refer their cases to the company and how end consumers can get involved.
• Promote your program: Create awareness about the referral program by placing it on your website, in your social media programs, and in your e-mail mass campaigns.
• Make tracking easy: New leads should be clearly pointed out and should be attributed to the source or the referring customer by use of a referral code or a referral link.

In turn, by developing a systematized plan for referrals, you not only strengthen the clients’ engagement but also generate wonderful leads with help of lead generation companies like BookYourData without substantial expense.

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Create Engaging Content

Coming up with informative and interesting content is a perfect strategy for introducing yourself to the roofing industry and getting organic traffic. Sharing blog posts, articles, and video content that focuses on frequent roofing issues, maintenance advice, and seasonal tips, will put your business on the map as a roof authority in your area. 

First of all, you should find out which questions your target audience has the most often and create content that provide complete answers to these questions.

• Focus on local topics: Describe typical strengths and weaknesses of roofs in your area, for example, because of climatic conditions, or concerning local codes and standards.
• Use visual content: Use images of the completed work, both before and after, videos of tutorials, and other infographic-type products to increase participation.
• Include CTAs: In every form of content marketing, you have to make sure to place a call-to-action function with phrases like ‘call me to start your free consultation,’ or ‘sign up for a newsletter.’

Extending their duration of posting meaningful content to the website also ensures they rank high in the resultant searches by interested homeowners in roofing services.

Utilize Email Campaigns

Email marketing is an effective and inexpensive way to utilize for following up on leads and keep oneself engaged with potential customers. 

Develop a mailshot that will appeal to customers, those who did not purchase initially but may be interested in the product at a later date, and all those who have registered on your site. You can use cold email to share updates, new seasonal offers, articles & videos that may be useful to your audience.

• Segment your audience: It is recommended to segment your contacts by their level of engagement with your business (customers, old and new clients).
• Send personalized offers: Give special promotions or remember them to come for regular check-ups and overhauls.
• Include links to your website: Peruse readers with a call to action inviting them to visit your site by listing blog posts, case studies or service pages.

It’s through sending regular and relevant emails using BookYourData that the audience is engaged and therefore more likely to have your business in mind should they require roofing services.

Answer Questions on Forums

Both Reddit and Quora are good ways to practice making answers to any questions that may be asked regarding roofing and at the same time generate free leads. 

To give homeowners desperate for roofing information and service practical and non-commercial tips, they can get to you. Concentrate on roofing repair articles, problems, and how to hire the right contractor articles.

• Identify popular forums and threads: Identify the specific areas of roofing that your audiences are discussing most often.
• Be detailed and honest: Give detailed responses based on your understanding answering critically.
• Include a soft CTA: At the end your response converts it to something like “Don’t hesitate to call in case you require professional service in [City Name].”

Being active in forums is also important not only to create the audience, but also to bring the traffic to the specified site and to gain the trust of the potential consumers.

Partner with Other Businesses

Local businesses can be reached out to and built relationships with so that both parties can gain a lead generating system from the other. Start relationships with certain entities like home improvement stores, and agencies that sell real estate services and insurance. 

Such partners could recommend your way to clients who may require roofing services whereas you could recommend their way to your customers in case they require similar services.

• Identify potential partners: Identify those industries which are your potential customers, but are not your competitors.
• Create a referral agreement: Perform not only an informal referral agreement but set up a proper referral agreement which may include sharing revenue for every lead.
• Offer joint promotions: Implement cross-sell promotions in their strategies, for example where two providers offer a discount if a customer subscribes to both of the providers' services.

In addition to developing joint ventures, you get a hold of a new customer market without having to spend a lot of money on advertising, therefore helping you generate more sales leads.

Offer Freebies

Advertising is another very effective way of trying to get some potential roofing leads without incurring so many costs. People are usually willing to spend their money on a certain business after receiving something of value from them, for free. 

To roofing companies for instance, through a social media marketing campaign, free items such as downloadable maintenance guides, roof inspection checklists for clients, or even a roof health report could attract interest at first and create the first step into a business relationship with the consumers.

An excellent tactic is to develop a PDF checklist called “10 Essential Things You Can Do to Increase Your Roof’s Lifespan” or “How to Tell If Your Roof Is Ruined.” Share this free resource on your website, social media, and email list. 

Collect a name and a working e-mail address in return for the guide. This not only gives you the lead’s contact information but it can also help you get permission to keep engaging them through other emails.

Another way to add value to the brand is by advertising small, nearly costless services like a free roof inspection. Free first explanation or examination can calm homeowners and let them know that you are willing to assist them, without asking for their business at first glance. 

On this visit you learn your counterpart’s life circumstances, and trust is established while looking for any indications that would require your work down the line.

Distribute Leaflets

Although using brochures may not be as efficient as using social networks today, using leaflets is still as effective, at least for local companies such as roofing companies. Due to the fact that homeowners are not necessarily always online, the use of fliers may be a cheaper means of popularizing your company and services. 

It is in this regard that one has to come up with good looking informative fliers that have to include service offerings, contact details and possibly any other offer being given out.

Here’s how to use leaflets effectively:

• Target specific neighbourhoods: Consequently, target market segments where homeowners may require the services of a roofer for instance old aged neighbourhoods or those that have been ravaged by storms.
• Highlight your unique selling points: Make use of the bullet list in order to highlight how your roofing company is unique from the others and they include; “Licensed & Insured”, “emergency Roofing Services”, and “Free Roofing Inspections”.
• Include a clear call-to-action: Use phrases such as “Don’t wait, call today for a free quote,” or “Stop hesitating and book for your free roof inspection today!

Another strategy is when there are fairs, carnivals or parties, one can flood the community streets with those flyers or if one can find some compatriot businesses, one can get those flyers dropped around those businesses. And putting them there – in hardware stores, in real estate offices – will guarantee B2B lead generation reaching potential customers in need of roofing services.

Attend Events

Participation in local events remains a good marketing tool in roofing services hence increasing the chances of sourcing for leads in that area. Each event, be it a home improvement expo, a neighbours’ fair, or a business networking meeting, allows you to actually meet the clients. 

It is also a good time to prove your roofing knowledge and ensure people know your business is ready to handle roofing jobs in the region. One idea could be to attend home shows or expos where people can come and take a picture of your prior works along with getting expert roofing tips and flyers. 

Some practical tips, including a brief presentation like “How to Recognize the Signs of Roof Damage?”, may attract people’s attention and meet their needs at once.

It is important during small community events that we try to make more friends. Bring cards that have answers to questions you might be asked about roofing problems, be prepared to give expert advice for free and be ready to take contacts of people who would want your services. 

Business cards and flyers of services offered should be carried in addition to launching a contest roofing perhaps with a free inspection for the winner. Not just these events are about the creation of the sales lead but also about winning the positive perception of the community.

Offer Free Inspections

Marketing free roof inspections is a good way through which roofing leads can be sourced. A lot of homeowners delay essential roofing tasks as they are either unsure if more damage exists or whether they require roofing repairs at all. 

An inspection is usually accompanied by charges, and this barrier is done away with when the roofing company offers a free inspection to homeowners as a way of enabling them to determine the state of their roof without incurring any extra cost. 

It also makes you present yourself in a way that’s non-threatening, so when the time comes and they decide to fix something or replace it, the chance of them going to your company is higher.

To promote your free inspections:

• Advertise prominently: Make sure that your offer is stated unambiguously on the website’s home page, on all social accounts, and in every single advertisement. Make your calls to action irresistible and direct and include such in your title, such as “Free Roof Inspection Today” or “No-Cost Roofing Consultancy.”
• Leverage urgency: Stress on the need to fix roofing problems, and how a free evaluation is very economical for these people since they get to know when to fix their roof.
• Follow up professionally: Give the results of the inspection you have done and list down some recommendations. Always ensure that no matter the decision arrived at by the homeowner, you give them a strong reminder to either do it immediately or at a later time.

This makes the approach not only judicious for building trust but also an ideal way of collecting leads that can be tended to within a given timeframe.

Get Listed on Free Listing Sites

Free listing sites are a perfect source for roofing companies that want to attract leads and have no money to spare. Some people go to these applications to search for reputable local trade contractors, which can also improve your standing on the list. 

When signing up in various directories you get a pool of traffic from which you are able to direct towards your website.

Following are some of the most popular free listing sites listed below.

• Google My Business: Google My Business should be the first thing that business owners do for their organizations. It helps with local SEO and showing up in the Google Map Pack where many customers begin their search for roofers.
• Yelp: Upload clear and professional images, include rich and informative descriptions of your services and provide recent contact details.
• HomeAdvisor and Angi: Although these platforms allow for paid upgrades, they also provide a minimum, no-cost directory listing that samples your company and customer feedback.
• Thumbtack: Similar to HomeAdvisor, Thumbtack provides free accounts so customers are able to find your business and request a quote.
• Nextdoor: Sign up for this business website to provide service to the local homeowner of that particular neighbourhood.

It is important to maintain your accounts and ensure the information you put across and on different sites is as similar as possible. Apart from the services offered, make sure to add NAP (Name, Address and Phone Number), business hours, services offered and website link. 

Make sure that happy clients post feedback on your business accounts on these platforms because it is proven that the quality of leads increases when the overall rating is high.

Key Strategies for Generating Roofing Leads Without Spending a Dime

1. Drawing maximum online presence utilizing Google My Business listing and other local directories will help increase the business reach and generate the requisite client base.
2. Ask happy customers to write something positive about your business in order to improve its ranking and the perception local search users will have about your company.
3. Always have an active approach on social sites to target potential customers and to market your competence.
4. Give various offers recommending others so that he/she can convince others to seek your services.
5. Follow up with potential clients using BookYourData and continually remind your business of their services through an email campaign.
6. Develop good and relevant content to create credibility and attract ‘free’ traffic through search engine optimization.
7. Introduce local businesses and partners to recommend them as referrers so that it cuts avenues of mutual cooperation.
8. Bid for contracts of jobs at local events as a way of reaching out to homeowners and creating awareness of your company.

Frequently Asked Questions for Generating Roofing Leads

How Effective Are Community Events in Generating Free Roofing Leads?

There is nothing as effective in creating free roofing leads as being able to speak to property owners and interested business parties. The people-to-people interactions seem to be more credible and trustworthy than the online ones but may take longer to establish. Moreover, there is an added advantage of showing competence, sharing, and reaching out about brochures, cards, and other related material since we have their contacts.

Can Hosting Webinars on Roof Maintenance Attract Leads?

Yes, hosting webinars on roof maintenance can very well help catch leads by placing you on an authoritative pedestal in the market. Industry webinars help homeowners explain problems with their roofs and learn about proper maintenance during different seasons and when to hire professionals. Thus, by answering attendees’ questions and concerns, you gain authority and collect highly targeted leads who might be in need of your services more than once.

Can Email Newsletters Be a Source of Free Roofing Leads?

Absolutely. This can create free roofing leads since people on the email list always think of your business whenever they receive the newsletters. It is pivotal to share content on a regular basis that includes maintenance, seasonal messages, and special promotions to foster continuity and customer loyalty. Using supplementary information on the content, such as the CTAs like ‘schedule a free inspection’ or ‘contact you for advice,’ simply makes it easier to convert the subscriber to a paying customer.

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