If you have a marketing agency, you are aware of the competitiveness in the SEO industry. But did you know you can generate leads organically without spending much money? Thankfully, the search engine optimization process can become more manageable by getting free SEO leads with the help of a few practical strategies.
In this article, you will learn:
Familiarize yourself with the importance of generating high-quality SEO leads to help your agency achieve scalable results. Discover the best platforms offering valuable solutions and increase lead conversion with effective SEO strategies.
53% of marketers spend a large sum of their budget on SEO strategies. SEO is one of the most effective strategies in B2B marketing because it helps marketers capture interest through targeted keywords. Therefore, an SEO lead is a business interested in purchasing your company’s SEO services.
Most potential clients discover your marketing agency through search engines and paid ads. However, some companies reach out to these leads to present and offer their SEO services, such as on-page optimization, link building, creating backlinks, and local SEO.
Why are SEO Leads Important?
The importance of SEO leads lies in their potential to promote business growth and help it rise above the competition. Organic search results show that these prospects are interested in your SEO services and will likely become future buyers. This way, agencies improve their rankings, build a good brand reputation, and gain a fighting chance against industry competitors.
The lead generation efforts of agencies offering SEO solutions to businesses must include defining the target audience. This is to familiarize themselves with the needs and interests of potential customers. In addition to this crucial tactic, SEO agencies can try the following strategies to improve their business performance and get free SEO leads:
The best way to nurture potential clients and grow your network to enhance future marketing efforts is to conduct outreach during your lead generation campaign. This strategy involves engaging prospects to increase their interest in purchasing your offers and convert them into buyers.
Only 30% of businesses have a plan to dominate local SEO optimization. To help visitors find your products and services more easily online, you must optimize your website for local lead gen by using relevant keywords, inbound links, and backlinks. This strategy helps businesses with physical locations increase their visibility on search engines like Google and generate free SEO leads.
Using lead magnets is a good SEO strategy for acquiring more leads. It involves an agency offering services for free, like promotions, trials, and whitepapers, to website visitors. If you try this method, make sure the freebies are valuable enough to potential clients to encourage them to share their contact information in return.
Traditional ways of increasing a customer base include word-of-mouth. If an existing customer is satisfied with your product or service, they will likely refer it to someone interested in purchasing something similar. To attract more referrals, you can offer discounts or free resources matching the needs and interests of potential customers.
Building valuable relationships with agencies offering similar SEO services as you not only grow your network but also help generate more leads. Cultivate relationships via online engagement and witness reaching broader audiences.
Providing reliable customer service to website visitors can increase your chances of attracting more leads into your sales pipeline. They might be interested in product or service descriptions or recommendations. So, enable a functioning and interactive live chat option on your page to keep leads engaged.
Short phrases, including action verbs that link to relevant landing pages, are called CTAs. These are crucial for getting free SEO leads because they encourage viewers to click the links that land them on pages with relevant content to the purchase stage. To increase engagement, you can add calls to action to your blog posts, articles, emails, and landing pages.
SEO is the highest quality lead source for 60% of marketers. Many practical ways of contacting qualified SEO leads include emails, phone calls, and social media interactions. Here is a short guide to help you avoid common issues while contacting prospects and additional tips to do it right:
Whether you contact qualified SEO leads through email, phone, or social media, get straight to the point and avoid including irrelevant information. For example, a prospect will likely read your short but engaging email and avoid long, improperly structured, confusing messages.
When calling or messaging promising leads, try to connect with them personally. Share relatable information, present your offer clearly, and focus on explaining the specifics of your SEO services and how they would benefit from them.
After your initial interaction, don’t forget to follow up and answer any additional questions they might have before they are ready to buy. This way, you reassure them of your agency’s reliability and create long-lasting, trustworthy relationships with qualified SEO leads.
Regardless of the quality of your products or services, there is no guarantee that interested people will discover them quickly. For this reason, you need to take the following steps to establish online recognition and acquire customers through search engine optimization:
A homepage that includes details about an agency’s product or service ranks well in search engines. To optimize your homepage, find keywords that best describe your offers. You can also attract target audiences with optimized web content containing title tags, meta descriptions, and information that matches the search intent.
To increase the possibility of Google ranking your website high and attracting more leads, you can implement local SEO in your lead generation strategy. Identify local keywords, optimize your Google Business Profile, and create a strategic local SEO report to measure KPIs.
An agency can attract prospects with valuable content posted on its blog. However, marketing teams must keep the blog active by posting regularly to help their authentic topics stay relevant. They should also optimize their blog posts with engaging headings, titles, and proper keyword implementation.
Agencies that analyze web traffic for lead generation opportunities can write guest posts for other websites. This strategy helps them share information about a company’s offerings to wider audiences, increasing brand awareness and generating SEO leads.
If you include images in your written content, use alt tags or texts. This gives context to the image and ranks your website higher on Google. Alt image tags also describe the type of content on the page to search engines.
With SEO, agencies can improve site usability to retain visitor interest. This tactic includes page optimization through image compression, increased responsiveness, and reduced HTTP requests.
Social media platforms like LinkedIn, Instagram, Facebook, and Twitter help agencies enhance online presence to attract more leads. They help increase website traffic and get valuable backlinks with every reshare of an agency’s social media post by users.
Agencies can also get more backlinks and increase website visibility with advertising campaigns. Google Ads helps you target qualified leads and get instant results during the lead generation campaign.
Do you need help finding the contact information to reach out to potential leads and converting them into buyers? The following cost-effective platforms and tools are great SEO lead-providing options offering ready-to-use lists with phone numbers and email addresses of prospects interested in your SEO services.
Bookyourdata is a B2B SEO lead provider that uses pre-made email lists to help agencies reach millions of business contacts. This platform guarantees the most accurate data to speed up the outreach process and increase sales.
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Reviews Rating:
G2 Score: 4.9/5 (280 Reviews)
Capterra Score: 5/5 (19 Reviews)
Why Should We Buy SEO Leads from Bookyourdata?
This platform offers accurate data that SEO agencies can use to increase their sales funnel.
Another website offering a high percentage of accuracy for lead generation is UpLead. It gives clients access to prospects’ email addresses, phone numbers, and social media profiles.
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Reviews Rating:
G2 Score: 4.7/5 (755 Reviews)
Capterra Score: 4.6/5 (76 Reviews)
Why Should We Buy SEO Leads from Uplead?
This website provides solid emails and intuitive filters.
If an agency frequently interacts with prospects on social media platforms like LinkedIn, they can get leads from the integrated Sales Navigator solution.
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G2 Score: 4.3/5 (1886 Reviews)
Capterra Score: 4.5/5 (144 Reviews)
Why Should We Buy SEO Leads from LinkedIn Sales Navigator?
Their features are ideal for SEO agencies looking for new leads.
For agencies looking for an excellent email-finding tool, Hunter.io might be an ideal choice. Although known for its email verification features, it’s essential to discover if it offers high-quality business data.
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Reviews Rating:
G2 Score: 4.4/5 (541 Reviews)
Capterra Score: 4.6/5 (617 Reviews)
Why Should We Buy SEO Leads from Hunter.io?
It is an excellent tool for filling a business database with qualified SEO leads.
If an agency needs a lead generation tool that easily integrates with CRMs like Salesforce, Lusha is the solution! This platform provides many features that marketing and sales teams can use to improve their outreach efforts.
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G2 Score: 4.3/5 (1458 Reviews)
Capterra Score: 4.0/5 (363 Reviews)
Why Should We Buy SEO Leads from Lusha?
This tool provides businesses with email addresses and phone numbers of potential leads.
While many advertising strategies help promote products and services, agencies can maximize reach through organic search results. Marketers identify potential clients through analytics to simplify the SEO lead-generation process.
They garner attention with high-ranking pages and get more SEO leads thanks to websites offering them for free. Are you interested in implementing this type of lead generation for your agency?
For example, platforms like Bookyourdata play a considerable part in the lead generation process for agencies by providing 97% accuracy and real-time email verification for SEO leads. They also aid in data enrichment for businesses that find filling their lead lists with qualified prospects challenging.
You can engage users through social media integration and obtain leads from SEO-driven traffic. This strategy involves posting engaging content on social media platforms containing valuable information about your products and services.
Marketers can optimize website for better search visibility and more organic traffic engagement. Website optimization helps digital agencies convert visitors into leads with compelling calls-to-action.
The SEO lead-generation process can take weeks or months. However, if you evaluate SEO tactics for continuous improvement and leverage SEO tools for better lead insights, you might start generating free SEO leads sooner than expected.
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