Can a marketing campaign be successful without lead generation? Maybe, if generating leads is not the goal. However, can a business be successful overall without an effective lead generation strategy? Most likely not.
In July 2023, over 50% of marketers claimed that half or more of their budget goes to lead generation. In fact, a majority of professionals plan to increase spending on lead generation tactics as well. This includes tech companies and other types of businesses.
The main points covered in this guide include:
For a tech business to grow, it needs to attract new customers and existing ones to the business successfully. How does it do that as a tech company? By utilizing a mix of lead generation strategies in this article.
The answer is simple: yes. Global IT spending, especially in the US, is expected to increase rapidly. In the US alone, IT spending could grow by 8% between 2023 and 2024 while potentially exceeding the $5 trillion mark.
There are rapid technological advancements, businesses are looking to adopt AI and Machine Learning solutions in different forms, and new tech startups are emerging everywhere. All that points to one thing: staying competitive in a rapidly expanding industry.
With effective lead generation strategies, tech companies can attract prospects. This opens the door to educating the leads about their brand, products, and offerings to gain their interest. With authoritative and credible information, they can earn the trust of the leads, which will most likely encourage them to make a purchase. Hence, turning them into a paying customer.
A tech company will come across multiple “solutions” for effective lead generation online. However, there’s no one-size-fits-all. In simple words, there are numerous lead generation strategies that they can deploy to pull new customers to the company and achieve growth.
Search Engine Optimization (SEO) and content marketing go hand in hand. With the right mix of tailored content and SEO, tech companies can create a personalized lead generation strategy to rank higher on search engines.
This will not only help be in the top spot for key searches among the target audience but also boost organic website traffic. In addition, they can leverage some of the best lead generation tools to boost progress in SEO and content marketing strategies too, like the ones users can sign up with on BookYourData.
While 90% of marketers included content in their marketing campaigns, nearly 74% of companies confirmed that content marketing helps generate leads. A tech company can optimize content for search engines through:
Sprout Social revealed that there are more than 5 billion active users on social media. That is more than half of the world’s population! Moreover, a typical user is averaging nearly 6 social media platforms as the social media advertising spending is set to exceed $200 billion in 2024.
A tech company can leverage platforms like Facebook, Instagram, and YouTube that are B2C interaction-heavy. While LinkedIn also comes into the mix, it is highly suitable for B2B lead generation by expanding networks to include other businesses and industry professionals.
Normally, businesses turn to high-quality vendors, such as BookYourData, to get premium email lists. Furthermore, they can easily target specific segments, let’s say, for insurance-related lead generation using social media platforms.
Numerous tech companies believe in the power of “empowering”, i.e., hosting webinars and virtual demos to display their products and services. They present an opportunity to showcase solutions to a wide audience in real time.
It is a way for tech companies to let prospects (i.e., potential customers) interact with the offered technology solutions. This gains their interest and increases their likelihood of becoming a paying customer. In fact, over 70% of B2B marketers and sales leaders cite webinars as an effective lead generation strategy.
The average open rate for emails is over 21% across all industries. Backlinko confirms that and also indicates that personalized email messages can significantly improve open and click-through rates.
Email marketing is a powerful tool for tech companies to capture and nurture leads. They can use welcome emails as a way to introduce the company to prospects while nurturing the leads they capture as a result.
With the right engagement strategy in place, tech companies can drive leads to conversion. However, they require active and valid email addresses for that. Fortunately, there are numerous online directories and verified email databases they can rely on, similar to the ones available on BookYourData’s website.
One of the best ways for tech companies to generate leads in this highly competitive environment is through referral and review programs. They can use the typical “discount code” and “referral offer” themed emails.
It is a strategy that encourages existing customers to help a tech company grow its client base. In return for discounts, exclusive access to beta programs, and other incentives, all they (i.e. existing customers) have to do is refer the tech company to their network.
Nearly all popular tech companies have thought of a freemium version - in fact, many utilize it today. It is perhaps one of the best tactics to generate leads and attract potential customers to the business. Although it is highly effective for Software as a Service (SaaS) or cloud-based service providers, it works for others too.
Tech companies can use free trials or freemium versions to attract prospects. It helps give prospects early exposure to high-quality offerings. Moreover, they can use this opportunity to demonstrate the benefits of their tech solution to turn potential customers into paying ones.
For a simpler approach, tech companies can turn to influencer collaborations. They can leverage the power of social media and internet celebrity status to boost lead generation. In fact, Statista confirms that over 38% of marketers were using influencer marketing to generate more sales.
When customers trust the influencers on social media platforms and other digital platforms on the internet, their recommendations for a tech company can do wonders in terms of sales. However, this will depend on several factors, like the actual reach and engagement rate of the influencers.
How does a tech company know that the chosen lead generation strategy is working as expected? By setting benchmarks and key performance metrics, it can determine the success of the strategy.
With accurate measuring and progress tracking, it can make timely adjustments to the lead generation campaign. As a result, it can save resources from wasting while maximizing lead gains.
So, it’s helpful to remember that there isn’t a one-size-fits-all lead generation strategy, especially for tech companies. As one tech company differs from another in terms of services, products, and values, so does every lead generation strategy.
While content marketing and SEO require little to no investment, they can still drive significant growth for tech business. The same goes for strategies like email marketing, social media campaigning, and hosting virtual events.
The key for a tech company is to see which one works best. If a tech company doesn’t have the time or resources to invest in different strategies, it can work with the most reliable lead generation companies, like BookYourData, to gain professional insights.
For cost-effective methods, content marketing and SEO stand out. They bring organic traffic with minimal investment. Moreover, email marketing is also a great option. However, paid advertising and influencer collabs are also great options and highly effective, but they have a slightly higher investment requirement.
Firstly, a tech company can build a lead generation guide that details the progress tracking and monitoring procedures. Secondly, to actually measure the success of a lead generation campaign, it can set key performance indicators (KPIs) like bounce rates, ROI, cost-per-lead, and more.
Content is a cornerstone, more like a fundamental pillar, of any modern lead generation strategy. It educates prospects about the latest trends, market conditions, brand, products, and services.
It helps with establishing authority within the domain - or niche. Moreover, it gives an opportunity to increase online visibility while enhancing organic website traffic.
[CTA1]
[CTA2]