LinkedIn is quite literally a virtual gold mine of potential leads. Over one billion people use this platform. Additionally, they use it regularly. Almost half of these users regularly access the platform, at least once a month.
In this article, we will cover:
LinkedIn’s business vibe makes it an even better lead generation too for sales managers than social media. This article will help you translate LinkedIn from virtual water-cooler talk into strong email leads. Keep reading to learn the basics of LinkedIn email lead generation, why this effort should be part of an overall outreach strategy, and how to best implement this important tool.
This platform is designed to facilitate business contacts through self-promotion, audience development, and personal connections. For example, if an SaaS startup company shares success stories, others will want to know how that solution translates to their problems, thus generating leads for that tech startup company.
Strong lead generation from LinkedIn is a process, not a result. This process has three fundamental steps:
Effectively using available tools, especially its advanced search features and sales navigator function, maximizes LinkedIn lead generation.
Volume alone gives it some advantage over many top lead generation companies. But LinkedIn not only offers many potential leads. It also has the tools to help you develop these leads. These tools include:
Additionally, LinkedIn is more than a lead generation tool. It connects employers and employees. Today’s global business environment is so competitive that leaders need every edge they can acquire.
After laying the foundation, as outlined above, it’s time to build on that foundation. Decision Makers who follow the tips in this section have a head start on everyone else, when it comes to targeted LinkedIn lead generation.
LinkedIn lead generation resembles online lead generation in many ways. Both efforts involve a strong and effective online presence. This presence is not a product but a process which begins with a professional and persuasive LinkedIn profile. Searchers must be able to find executives and want to connect with them.
Focus on the photo, profile, summary, and content. A photo is a LinkedIn first impression. All profiles must include all necessary and relevant industry information. The brief yet comprehensive summary must highlight all the employee's experience, contributions, and achievements, to the company and to the industry.
As for content, most LinkedIn pages should offer a mixture of original and shared content. More on that below.
The same basco principles apply. A high-quality image grabs attention. Regularly update all text information, which should include relevant keywords, and summarize the company’s functions without over-relying on buzzwords.
Additionally, the page should convey a brand message. Use the same colors and patterns in the company’s LinkedIn profile that appear on other social media profiles, like Facebook and Instagram.
LinkedIn content, like content marketing, showcases expertise and adds value to the reader. Present several mediums, such as blogs, videos, infographics, and tips/tricks lists.
Consider the volume and frequency as well. Ten to fifteen posts a month, spread evenly throughout the month, is ideal for SEO purposes. Time also matters. Content posted during business hours is more likely to be read and shared. Closely monitor LinkedIn metrics to see what works.
Timely responding to comments starts conversations, especially if these responses include open-ended questions. Following up with connection requests is a good way to further develop these relationships and nurture marketing qualified leads.
Joining groups lets users interact with other users without taking the uncomfortable step of proactively and personally reaching out. During this interaction, offer solutions to their problems, continue conversations, and offer advice.
Additionally, LinkedIn groups give users an opportunity to naturally and spontaneously share their expertise. This additional dimension adds business credibility to statements and increases audience trust.
Joining relevant groups may also be the easiest step in the LinkedIn lead generation process. Simply type the group or industry name in the search bar and scroll to find relevant listings. Users can join up to 100 groups per LinkedIn account.
Not sure where to start? No problem. Review profiles of existing customers and join the groups they belong to. Remember to meaningfully contribute to group discussions and not just like them.
Sponsored content may be the best type of LinkedIn advertising. The native advertising connects with the LinkedIn feed.
Advertising tools are available in various formats, including Sponsored Messaging, Sponsored Content, Dynamic Ads, and Text Ads. Consider criteria like user demographics, job titles, and industry type when customizing a LinkedIn Ads campaign.
Precisely-targeted ads and content effectively reach relevant audiences and increase brand awareness among a target market. Use LinkedIn analytics to determine what works, and what doesn’t work. Consider using AB testing to refine a lead generation campaign before it goes live.
Advanced searches use advanced filters to significantly refine results, enabling sales teams to connect with thought leaders in a particular field.
Advanced search is also one of the most user-friendly outbound lead generation LinkedIn tools. Enter search terms and apply relevant filters to locate content, companies, schools, people, jobs, and groups. Advanced searches help users pinpoint potential customers.
Pairing the advanced search feature with Bookyourdata’s large database enables data cross-referencing and also validates contact details. LinkedIn finds prospects and Bookyourdata closes the deal. Get started with 10 free leads from Bookyourdata and learn how these tools seamlessly work together.
The Sales Navigator combines advanced search features with personalized lead recommendations and adds the ability to send direct InMail messages. To further streamline lead management, add CRM integration to sync the company’s customer relationship management software.
Other available features include a LinkedIn email scraper. Easily pull out details like customer email addresses and other relevant information.
Like all other advanced tools, LinkedIn’s Sales Navigator has a learning curve. But the time investment almost always pays off.
LinkedIn lead generation isn’t a haphazard process. Use a strategic approach that fully optimizes all relevant features. Don’t forget to use LinkedIn ads and actively participate in relevant groups, to increase credibility and visibility.
Bookyourdata’s robust solutions supercharge LinkedIn lead generation, adding up to thousands of instantly-verified leads.
For starters, about $10 per lead. Costs vary significantly, depending on competition, targeting criteria, and other factors.
Create and preview it in LinkedIn Campaign Manager to ensure that it looks right and collects the intended data.
Avoid the quick and easy path. Common pitfalls include inconsistent content scheduling, poor targeting, and neglecting follow-ups with potential customers.
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