Sending cold emails may seem like a simple task. However, it is one of the most challenging yet effective ways to develop leads. Implementing a cold email strategy has many benefits. Unfortunately, in many cases, people get it wrong. That is why we are here to talk about how many cold emails to send per day.
The following are the main topics we will cover today:
In this guide, you will find details, tips, and a solution to one of the more challenging aspects of email marketing. Once you’ve reviewed this article, you can formulate effective plans to improve your outreach efforts.
The number of cold emails you should send per day depends on several factors. There is a hard limit and a soft limit.
The hard limit is the limit email service providers set for their platforms. For instance, Gmail only allows 500 emails per day per email account, while other dedicated email marketing platforms and services, such as Mailchimp, allow for unlimited messages. However, these platforms usually come at a cost.
Alternatively, the soft limit for sending cold emails depends on the content and effectiveness of the email.
Cold emails need to be tailored and specific. You can’t just create one email and send it to everyone. This ineffective approach will result in subpar performance for your email campaign.
Furthermore, a large volume of similar cold emails can lead to spam complaints, deliverability issues, and damage to the sender's reputation.
On the other hand, sending cold emails to as many people and businesses as possible can be difficult because it takes time, research, and patience. If you are just starting and don’t have a dedicated marketing team or some form of automation, you won’t be able to send out many effective cold emails.
For this reason, small businesses need strong leads before engaging in full-scale email campaigns.
By now, you should understand that you can only influence the soft limits of cold email sending. With that in mind, we will go into more detail on exactly what these soft limits are and how you can affect them.
Understanding your target audience can help determine how many cold emails to send. For instance, if you have a lead for a technology company, try to find a way to segment them.
If the company has different sectors where you can address unique pain points, you can send out multiple cold emails to their inbox. Segmentation not only allows you to send more emails but also allows you to create a more targeted cold email campaign.
Furthermore, personalization will help you craft email content that will hook the prospect and lower the chances of your emails ending up in spam folders.
As the name suggests, email deliverability refers to the ability of your cold email to reach recipients rather than getting caught in spam traps. High deliverability is essential for cold emailing because it increases the chance your email will get your desired attention.
Furthermore, it also makes follow-ups easier. Several factors influence deliverability, including SPF, DKIM, and DMARC protocols. These protocols determine which emails are genuine and which are spam, which is one reason you can’t simply start sending out cold emails.
You must warm up your domain over time to build credibility by sending it to known contacts, verified emails, or using an email warmup service. For this reason, BookYourData offers real-time email verification to ensure your cold emails are deliverable.
You can start using BookYourData’s real-time email verification today to maximize your email deliverability and effectively connect with your target audience.
As we touched on earlier, the quality of cold emails significantly affects the number of outreach attempts you can make to potential clients. A high-quality email strategy or plan to communicate value to prospects will likely initiate engagement.
First, you must ensure that your email has a strong subject line. Without it, the organization you are contacting will most likely ignore the email.
However, a strong subject line can only take you so far. The content of the mail also needs to be personalized. It has to address the recipient's pain points and offer information about your company.
Email blasts don’t work. Always prioritize the quality of your emails over the volume. Therefore, craft personalized emails with strong subject lines to ensure your emails land and your deliverability rates stay high.
Your budget is one of the main factors influencing how many cold emails you can send daily. The money and resources you can affect your email outreach efforts in a few different ways. Your budget will affect:
That said, while having a solid budget is an advantage, you can also use free resources to help you convert.
Sending and personalizing cold emails requires a significant time investment. You have a limited amount of time to invest in sending cold emails, just like you have a limited budget.
The time you spend creating personalized emails, email lists, and managing different email accounts could be spent developing your business, generating new B2B leads, or working on other marketing in other channels.
Consider using email automation tools like SendGrid or Google Workspace to save time. These tools have features such as automated follow-ups and personalized templates, which can help increase your email frequency.
The sender reputation is important because thousands of emails are sent from thousands of email addresses every day, and a lot of them are spam.
For this reason, the concept of a sender score was developed. This score determines the sender's reputation by using algorithms to evaluate the trustworthiness of the sender's domains and IP address, among other factors.
If you have a strong sender reputation, the likelihood of reaching your target brand or customer is much higher.
Several factors can impact sender reputation. Everything from bounce and response rate to spam complaints and user behavior. The following occurrences will have negative consequences on your sender score:
Because of this, it’s a brilliant idea to use email databases when creating cold email strategies. For instance, BookYourData offers access to over 500 million profiles and 30 million+ companies around the world.
Start leveraging BookYourData’s extensive database today to enhance cold email campaigns and establish communication with the right prospects.
If you’ve built a strong sender reputation, the next step is ensuring your email list hygiene is in order. You must update and clean your email list to do this regularly. Remove any invalid and inactive addresses. Email hygiene is crucial for reducing bounce rates and spam complaints.
Furthermore, you should comply with email marketing laws such as the CAN-SPAM Act and GDPR. These policies establish standards for handling personal data to help you avoid fines and keep people’s trust.
Finally, continually monitor your sender reputation using online tools that track bounce rates and spam complaints. Keeping a close eye on these metrics will allow you to adjust your email strategy to maximize results.
Determining how frequently to contact a potential lead is a delicate process that requires a balanced approach. Best practices suggest waiting a few days after sending the first cold email for replies.
For example, if you send your email on Tuesday, wait until Friday or Monday for answers. Some people may see sending a follow-up earlier as a red flag.
After the first follow-up, we suggest you progressively space out your emails. A good rule of thumb is to wait one week before sending the third follow-up. Once you’ve sent three emails, it’s time to ramp things up.
It is crucial to have a balanced approach. Your goal should be to stay top-of-mind without spilling over into spam. For instance, Microsoft Outlook tends to filter emails if they are too frequent or similar to each other.
Therefore, you must gauge the responses you are getting from the prospect at this stage. Ensure your emails are personalized to improve the response rate, and try not to stay within two emails per week.
In this article, we’ve outlined how many cold emails to send per day to build strong relationships with potential customers. We’ve also discussed the importance of having a solid sender reputation, understanding your audience, and segmentation.
You should remember to keep your email lists up-to-date to minimize bounce rates. Of course, you should also take measures to maintain your sender reputation, such as using SPF, DKIM, and DMARC.
However, if you’re having trouble keeping your sender reputation high or don’t have the time to research all possible prospects, BookYourData can help. BookYourData can help you target specific niches that others find hard to reach, improving your chances of success.
It is possible to send a large volume of emails. However, for best results, it’s crucial to follow best practices. Ensure the emails are deliverable and use a verified email list.
Most email providers don’t allow anyone to email more than 1000 users simultaneously. For this reason, if you have/want to send more than that, you’ll need to look into an industry email service provider such as MailChimp or SendGrid.
If you send too many emails in a day, your email service provider (ESP) will likely suspend your account. Still, each ESP and email service has a slightly different way of doing things.
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