For any organization that is aiming to grow, to create b2b contact lists that would reach more potential buyers has to be a priority. Targeted lists can lead your company to decision-makers, eliminate waste, and improve marketing in your organization.
This guide will uncover practical and best B2B lead generation techniques that will help fill your sales funnel.
🔥 Hot tip: Supercharge your B2B list building with Bookyourdata's precision targeting, built-in real-time email verification. Dive in now and grab 10 free leads to kickstart your campaign!
This guide covers:
From using data tools to optimizing the criteria to improve search results to improving the personal approach to communication, this guide will be useful in forming an effective strategy. Expanding your contact generation has never been easier if you’re starting new or updating methods with this guide.
Let’s get into it!
A B2B contact list is a collection of business contacts and potential customers that companies utilize in marketing and sales campaigns. Such lists generally contain organizational information such as names, positions, emails, and phone numbers, among other things.
They may be used by organizations that seek to reach other businesses, clients, or leaders directly for purposes of business interaction, partnership, or cooperation.
This way, with a targeted list, it becomes easier to get to the right people, generate leads, and ultimately, drive the sales kind of growth that companies need. Such lists can be compiled through carried out research on their own or using data emanating from specialized data vendors and tools.
Having a clean and well-maintained business-to-business contact list is one of the most important strategic assets of any marketing and sales initiative. It enables one to reach the end-decision-makers directly, hence resulting in higher responses and conversions.
When targeting the industry players, businesses can enhance their efficiency and, hence, achieve better profitability. Further, a good list of contacts ensures that the company has constant access to qualified leads, hence guaranteeing a constant sales reps and growth.
An email list is very important as it creates an easy means to set up direct contacts with prospective clientele and other business associates. Below are some compelling reasons why every B2B marketing strategy should incorporate an email list:
It is important to know that not all email lists are created in the same manner. Any successful email list is free from such issues as outdated data and contains contacts that might be useful to your business. Here is what makes an email list highly effective.
Regularly Maintained: It is recommended that you clean your list regularly and eliminate contacts who provide low engagement, which preserves high deliverability and keeps the campaigns worthwhile.
Of course, putting together a great email list can be tricky, but luckily there are solutions. You can consider engaging a service to do it for you like BookYourData.
Not only does BookYourData have real-time email verification, ensuring that email addresses are valid and deliverable, but when you sign up for free, you’ll be able to trial the service with 10 free leads. That’s plenty for you to be able to see how BookYourData can help you build your B2B contact list.
[CTA1]
It is critical for marketing and sales that the quality of B2B email lists is of a high standard. This results in a significantly enhanced efficiency of business because not only can companies find out who their decision-makers and potential clients are, but it is also possible to directly communicate with them.
Constructing such a list, therefore, calls for careful steps that would help attract the desired contacts while maintaining their interest. Below is an easy-to-follow guide for sales team on how one can effectively undertake the construction of a B2B email list:
Focusing on these three things will significantly increase the size of a business-to-business email subscription list. In most cases, organizations fail to capture leads because subscription forms are placed at the footer or somewhere hard to find on each page. To increase visibility:
An important feature of implementing a subscription box is that when correctly placed. It helps to increase the response rate from website visitors who are interested in subscribing to updates via b2b email appending services without having to follow a number of stages.
In developing a B2B email list, all the various transactions held on your company’s website are potential leads. One of the most common and least complex best practices is still leaving an ‘opt-in’ check box on all web forms. Regardless of the invitation, such as a contact form, a quote, or a product demo registration, an option to join an email list could definitely augment the corresponding B2B database.
Stay simple and informative, providing an opportunity for guests to consent to participation without making them uncomfortable. When reminding people to join your list, it is crucial always to point out that by doing so, they stand to benefit from information that might serve to improve their interaction with your brand.
This is a great approach to acquiring more leads’ B2B email list while maintaining only top-tier content access for customers. In particular, white papers, case studies, eBooks, Industry reports, etc., are good for gating because the value proposition is not found elsewhere.
To fully capitalize on using gated content, be sure it directly solves a major problem or provides critical information to the audience. Encase the content behind a lead generation where prospects are required to provide their name, city, zip, fax, state, email address, and company details. It can help marketers collect useful information about prospects and extend your list of subscribers.
However, do not be over-ambitious about getting high scores, as this has been measured as well. If there are many fields, people will not want to sign up, and this will reduce the website traffic. We must stick to the basics and ensure the value of the content meets the solicitations of information.
Pricing strategies such as coupons and promotions are not exclusive to businesses that sell to the final customer only. In B2B markets, another powerful motivator is the opportunity to receive unique offers by sales teams that encourage users to subscribe to e-mail newsletters.
No matter if it is a simple click by someone on a button that saves a few dollars on a certain product or service or the usability of a certain offer during a limited time, it all makes for a higher sign-up rate of people who are potential leads.
For instance, instead of a general subscription offer that you are new to, and to celebrate that, we are giving you 10% off your first order with us or a subscription offer that will be valid only for a week. Such promotions can captured on your subscription forms, pop-ups, or banners around your site.
B2B clients may not be as particular about their privacy as B2C consumers; therefore, offering professional incentives like reduced consultation services and or access to certain lead generation tools that other clients may not have may encourage uptake of the option.
Gamification is another fun way of attracting visitors to participate and (or) subscribe to your e-mail list. The sign-up process is easily sellable when people are eager to respond to any call to action, and gamifying the sign-up process would yield great results.
For instance, it is possible to design an interactive wheel of fortune where the audience is a winner in a spin or a scratch card where you promise to give different gifts depending on the design where the scratch is done.
The gifts could be discounts, free content, software, CRM, or access to an exclusive Webinar, among others. These are the interactive forms that just make the sign-up experience more enjoyable because the game-type feeling is initiated during the sign-up process.
Another possibility is a referral scheme that would mean that subscribers get bonuses or any other advantage after they sign up their friends or business acquaintances. This not only motivates people to sign up in the first place but also drives the natural growth of your subscribers over time through sharing.
You need to use social media as one of the ways of advertising your email list. There is hardly any doubt that social platforms are best suited for B2C marketing, but one cannot ignore the potential of the social web in DNA B2B lead capture. Here’s how to use social media to build your email list:
In any case, social media aids outreach and sends traffic to your email list sign-up forms, increasing the efficiency of your list-building.
When it comes to building B2B lists, it is important to note that despite the massive use of the Internet, much of list building can still be done offline. There are also list-building services like BookYourData or Salesforce available that you can use to compile a list according to your requirements.
Business dinners, conferences, trade fairs, and meetings, as well as industry gatherings, are ideal for expanding your list of email subscribers when carried out physically.
For instance, in an event, through any game activity, you can collect business cards and request people to let you include them in a specific email list. During events such as presentations or panel discussions, provide attendees with sign-up forms for your newsletter, where they will receive additional details or presentations post-event.
You can also encourage attendees to join during the event by providing them with gifts for receiving the list, such as special offers on your website or even small gifts like T-shirts, as people are likely to prefer joining while they are with you.
Whether you need to get a large B2B email list from a provider in a short amount of time, using a good list broker makes a lot of sense. A good data provider will provide you with highly specific and, of course, legal contacts that can help you reach your company goals. This is the best way you can collaborate with a data provider.
It has also been recommended that using a data provider like BookYourData can really extend message lists fast and effectively while maintaining quality and compliance.
BookYourData guarantees a 97% accuracy on B2B prospecting, so you can be sure that the data you receive is trustworthy and will both reduce your bounce rates and increase conversion potential.
Not only that, the pay-as-you-go pricing model gives you tiered and volume options to cover you at every level of your business.
It is critical for marketing and sales to build a list of high-quality B2 B contacts. However, to accomplish all these, a number of business tools and approaches can be used to make the process more productive. Below is a step-by-step guide on how to create an efficient and effective B2B list and, in the process, make your work easier.
Whenever preparing to start a B2B list, it is essential to know exactly who the ideal client is. When developing a buyer persona, you identify the target customer and how and where you can find them. What should an ideal persona contain?
By developing a detailed buyer persona, you will have the starting point from which the rest of your list-building strategies will be derived.
The next action, after defining your buyer persona, is to define the target organizations and the associated decision-makers. BookYourData, LinkedIn Sales Navigator, Crunchbase, and ZoomInfo can be applied to simplify this activity thanks to the massive quantity of data they offer about companies and employees. Here’s how to approach this step:
It enables companies to easily pinpoint a circle of target companies and individuals, minimizing unnecessary noise in the list.
Having established target companies and contacts, it’s now possible to create a B2B list. Of course, there are many ways to request and collect contact details, and the use of proper instruments will facilitate the task. Some effective methods include:
When considering the data-gathering path, regardless of whether you are using the services of a data provider or carrying out the research yourself, the following should be sought: Name, email address, job title, company name, and phone numbers.
Simply sign up for free with 10 free credits and you can start accessing your comprehensive data and target specific niches.
[CTA2]
In a B2B list context, the quality of the list is of great importance, and thus, its quality is determined by its accuracy. Sending emails to incorrect or terribly outdated lists is counterproductive because one experiences low open rates, high bounced rates, and a bad image with the recipients.
Sending the emails also follows a correct list verification, hence ensuring you get the right people and good email campaign delivery. Here's how to validate your B2B list:
In particular, validation has the twofold benefit of increasing the deliverability of messages while also positively affecting the general performance of a campaign because you are communicating with the proper audiences.
The B2B lead list should be proper and up-to-date in order to increase the effectiveness of the call and marketing actions. Well, if used correctly, then you can enhance the engagement rate, have more time on your hands, and make sure that you are taking as many leads into your client pool as possible.
Here are various important tips that could guide you in the right manner if followed, when structuring your B2B lead generation companies lists:
It is always wise to warm up your database before trying to create new leads revisiting the old contacts. It targets individuals or businesses who have previously interacted with your brand and, hence, will easily come back to your website. It is advisable to segment such contacts in a new list, and then they can be sent an introduction to your services or even a special offer.
Cold calling usually has a bad image, but looking into the contact list of members of a team can breathe new life into certified opportunities since there is a sense of trust that has already been developed.
When it comes to the B2B lead list, it is probably most productive to alphabetize your contacts based on industry or specialty. This means that every industry has its individual difficulties and preferences; therefore, proper categorization of your list will make your messages more applicable to each group.
For instance, if you have set up your product for the technology market, then things such as its innovative nature or scalability may be the primary selling points, yet if your client is a healthcare company, then compliance and dependability will be the important points.
Targeting contact by specialization allows you to correspond to segment needs as deeply as possible, which increases your likelihood of success.
Lead list segmentation based on identified interests or needs may bring a huge difference in the overall outreach. People who expressed interest in a specific product, service, or content are suitable to be followed up in batches to save more time.
For example, if a lead downloaded a certain white paper or watched a certain webinar, they would be more receptive to information that is relevant further to that interest.
Moreover, if you know the status of the lead, which might cover the awareness stage, consideration stage, or decision stage, you will be able to give the right type of content to progress faster. Organizing your list according to interests using BookYourData results in faster custom responses to your leads’ questions in the future.
Geographical segmentation is also important when developing your B2B lead lists. When you sort your contacts by location, it will be easy to fine-tune your approach based on time zones, local requirements, and even laws.
For instance, if your targets are users from the global market, then one should extend his/her outreach campaigns during business hours of respective regions. Besides, there may be a necessity to recall local promotions or affiliate all sorts of issues to various areas.
This type of segmentation will also help you avoid legal structures of regions you would wish to target, such as GDPR in Europe, therefore making your contact legal and efficient.
The B2B contact list contains a number of contact information such as names, phone numbers, job positions, company addresses, etc. On the other hand, a B2B email list provides only email addresses. Actual lists are used to target decision-makers, but an email list again is employed in e-mail marketing.
B2B contact lists should be updated from time to time, or ‘as often as possible, depending on the frequency, which should be at least every 3 to 6 months. This protects against errors because individuals often switch employers or even industries. Updating keeps the data fresh and solves problems that might gradually occur, such as a high number of people bouncing off your campaigns or the contacts used is outdated.
High-quality B2B contact lists can be obtained from reputable sources, and the information can be checked periodically using an email list checker. In addition, the list should also be divided by the industries or roles so that every single one of them can constantly update as well. It is also best to update your list so that you’re working with a current and accurate list at all times.
[CTA1]
[CTA2]