The world of email marketing has evolved significantly since businesses and entrepreneurs first started utilizing this essential sales tactic. In the beginning, people would simply send the exact same email to every prospect, utilizing a strategy known as “batch and blast.” On the other hand, nowadays marketers have found that personalizing emails tend to produce better results and can more effectively generate leads.
However, it is still a good idea to start from cold email templates which can be adapted to specific prospects or market segments. This article will provide you with the 13 best B2B cold email templates. The following are some of the things you will learn:
There are various tips and strategies which should be employed when crafting an effective B2B cold email for lead generation.
The subject line of a cold email is the first thing that a sales prospect sees, therefore it is essential that your subject lines effectively capture attention. The subject line should concisely convey the value proposition of your services or products while at the same time being intriguing enough to prompt potential customers to open the email. Ths is the first plank of the marketing strategy formula known as AIDA (Attention, Interest, Desire, Action).
Your email should provide a specific offering for a service or product. Present this offer in a way that is interesting while also addressing the prospect’s potential needs or problems.
Take note that a prospect is actually a unique human being which means that you should compose your sales email content to reflect this. Personalization can be an effective strategy to keep the reader engaged, stimulate interest and prompt interaction. Addressing the recipient by name will provide a more personal tone. Also, be sure to research their company in order to weave in details relevant to the prospect’s business needs and interests.
Of course, highlighting the value your product or service can bring to the prospect is essential to create leads consistently. Your cold email needs to frame your product or service as something that will provide solutions to issues or address pain points of a potential client. This is essential in convincing the prospect that responding to your cold email is a good business decision.
Business owners are already predisposed to be skeptical of assertions being made by marketing material since they generally receive so many solicitations from sales team representatives. This is why successful targeted lead generation requires that you back up your assertions in a B2B cold email with evidence. Therefore, use concrete examples, data, case studies and other forms of proof to support your claims, establish credibility and give a prospect a strong reason to respond.
Business owners and entrepreneurs generally do not have a lot of free time. Therefore, you need to draft your cold email concisely as possible while also being engaging. After an attention-grabbing opening you will need to focus on your main message of addressing the business concerns of your prospect. In other words, this is not a random email to your friend, make sure to get to the point about how your product or service will deliver value.
The following are the 13 best B2B cold sales email templates that are ready to be cusomtized and sent to the identified company email addresses of promising prospects. Each email template has a specific purpose or objective in approaching a prospect.
Connecting with key decision-makers is essential in an effective B2B cold email campaign. This B2B email template is designed to identify the appropriate decision-maker.
Example:
Email subject line: [Name], seeking the best contact for [specific topic] at [Their Company]
Hello [Name],
I hope you’re doing well. I’m reaching out because I believe [Your Company] can offer significant value to [Their Company].
Could you please direct me to the appropriate person who handles [specific area, e.g., marketing, software, sales, IT, human resources]? I would love to discuss how we can help [Their Company] achieve [specific goal].
Thank you for your assistance.
Best regard,
[Your Name]
[Job Title]
[Contact info]
[Company]
Strong business relationships are necessary for expanding one’s market share through B2B sales. The following template is aimed at creating connections with the hope of cold email prospects becoming warm sales leads.
Example:
Subject line: [First Name], let’s explore collaboration opportunities.
I hope you’re doing well. I came across [Company Name] and was impressed by your recent achievements in [specific area]. I believe there are several ways our companies can work together to achieve mutual success.
At [Your Company], we specialize in [your offerings], and I think there’s a lot we can accomplish together. I’d love to discuss some ideas and explore potential collaborations. Could we schedule a time to chat? Here’s a link to my [calendar/LinkedIn] to set up a meeting.
Looking forward to your feedback and the opportunity to connect.
[Your Name]
[Job Title]
[Contact info]
[Company]
Providing value to a business is essential for a product or service to successfully serve a B2B market. Therefore, demonstrating the value your product or service can bring is essential. The following email template is aimed at doing just that.
Example:
Subject line: [Name], discover how [Your Company] can add value to [Their Company].
Hi [Name],
I hope you’re doing well. I’m reaching out because I believe [Your Company] can help [Their Company] overcome [specific issue] and achieve [desired result].
Our solution has a proven track record of delivering [specific benefit], and I think it could positively impact your business.
Here are a few ways we can add value:
I’d love to discuss this further and show you how we can help [Their Company] succeed. Could we schedule a call for next week? Please let me know a convenient time for you.
Thank you, and I look forward to your response.
Best regards,
[Your Name]
[Job Title]
[Contact info]
[Company]
Providing free resources, demonstrations or samples is the ultimate way to demonstrate the value of your product or service. The following email template is aimed at providing a prospect with the experience of the benefits you are offering.
Example:
Subject line: [Name], enjoy this free resource from [Your Company]
Hi [Name] I hope you’re doing well. As someone interested in [specific interest or industry], I thought you might find this resource from [Your Company] valuable. We’re offering [specific resource, e.g., an ebook, whitepaper, case study] that covers [key topic or solution]. Here’s what you’ll get:
[Benefit 1 of the resource]
[Benefit 2 and how it helps solve a problem]
[Benefit 3 to improve your [task/process]]
Feel free to download it [here] and let me know if you have any questions or need further assistance. I’d love to discuss how our other offerings can support your goals.
Thank you. I’m looking forward to your feedback.
Kind regards,
[Your Name]
[Job Title]
[Contact info]
[Company]
Establishing rapport with a prospect allows you to build trust around you and the product or service you are offering. The goals of the following email template is to introduce yourself, build rapport and nurture relationships.
Example:
Subject line: [Name], let’s get in touch.
Hi [Name],
I hope you’re doing well. My name is [Your Name], and I’m with [Your Company]. I came across your profile on [LinkedInOther Place] and was impressed by your role in [Their Company] and your work in [specific area].
There are several opportunities for us to collaborate and achieve mutual success. I’d love to introduce you to [Your Company]’s offerings and discuss how we can support your goals.
Let's schedule a time to chat. Here’s a link to my calendar, where you can set up a meeting at your convenience.
Thank you, and I look forward to meeting you.
Warm regards,
[Your Name]
[Job Title]
[Contact info]
[Company]
A good way to identify potentially successful sales leads is by encouraging a B2B cold email recient to respond in some way. The following email template is aimed at eliciting a response from a prospect through a specific call to action (CTA).
Example:
Subject line: [Name], achieve [specific goal] with [Your Company]
Hello [Name],
I hope you’re well. I found your contact information through [source] and wanted to share how [Your Company] can help [Their Company] achieve [specific goal]. Our solution has a proven track record of delivering [specific benefit].
Let's schedule a brief call to discuss how we can support your success.
Thanks,
[Your Name]
[Job Title]
[Contact info]
[Company]
Of course there are prospects that show interest but ultimately end up not purchasing your offerings. Many times these prospects will end up becoming clients after you reconnect with them and convince them to give your product or service a second consideration. The following email template aims to reconnect with prospects and turn them into promising leads.
Example:
Subject line: [Name], let’s revisit our discussion on [specific topic]
Hi [Name]
I hope you’re having a great day. We previously discussed how [Your Company] could help [Their Company] with [specific issue]. I wanted to follow up and see if you’re still interested in exploring this opportunity further.
Our solution has helped many businesses achieve [specific benefit], and it can do the same for you. Can we schedule a brief call to discuss this again?
Thank you in advance. I’m looking forward to hearing from you.
Sincerely,
[Your Name]
[Job Title]
[Contact info]
[Company]
Business owners constantly have their hands full with tasks which means you need to be respectful of their time when you are sending a cold B2B email. The following email template keeps this in mind and acknowledges how valuable a prospect’s time is.
Example:
Subject line: [Name], streamline your [process] with [Your Company]
Hello [Name],
I hope everything is going great. I know you’re busy, so I’ll be brief. [Your Company] can help [Their Company] streamline [specific process] and achieve [specific benefit].
Let's schedule a 10-minute call to discuss this further.
I am looking forward to your response.
Take care,
[Your Name]
[Job Title]
[Contact info]
[Company]
Sometimes it makes sense to ease into a sales pitch with a cold email that is more designed to facilitate conversation rather than closing a sale. The following is an email template that is aimed at starting conversation that could convey information, introduce offerings and elicit response from the prospect.
Example:
Subject line: [Name], congratulations on [recent achievement]
Hi [Name]
I hope you’re doing well. Congratulations to [Their Company] on [specific achievement]. It’s impressive to see your success in [specific area].
Are you currently working on any similar projects? If so, I’d be thrilled to discuss how we might collaborate.
Hope to hear from you soon.
Kind regards,
[Your Name]
[Job Title]
[Contact info]
[Company]
If your business model requires showcasing or presenting your product or service in person, then you will need to request a meeting when sending a B2B cold email. The following email template is aimed at scheduling a meeting with an interested lead.
Example:
Subject line: [Name], let’s schedule a meeting to discuss [specific topic]
Hello [Name],
I hope you’re well. I’m [Your Name] from [Your Company]. I’m reaching out because I believe [Our SolutionProduct] can significantly benefit [Their Company] in [specific way]. Our product is best demonstrated in person to showcase its full capabilities and value.
Let's schedule a meeting next week to discuss how we can help [Their Company] achieve [specific goal]. I’m confident that seeing our product in action will demonstrate its potential impact.
Respectfully,
[Your Name]
[Job Title]
[Contact info]
[Company]
Usually it will be necessary to persistently follow up with a prospect before converting them into a warm lead and customer. The following email template aims at following up with a prospect while avoiding the email going into the spam folder and keeping the prospect’s interest.
Example:
Subject line: [Name], following up on [specific topic]
Hi again, [Name],
I hope you’re well. Just wanted to follow up on my previous email about [specific topic]. I believe [Your Company] can provide significant value to [Their Company].
Could we set up a brief call to discuss this further?
Thank you in advance.
Kind regards,
[Your Name]
[Job Title]
[Contact info]
[Company]
Providing solutions for a prospect’s problems requires addressing the prospect’s pain points. The following email template aims to illustrate to a prospect how your product or service can provide solutions.
Example:
Subject line: [Name], solve [specific pain point] with [Your Company]
Hi [Name],
I hope you’re well. I’m reaching out because I understand that [Their Company] is facing challenges with [specific pain point]. At [Your Company], we are experts in solving these issues and have helped many businesses achieve [specific benefit].
Would you be available sometime this week to discuss the necessary steps toward addressing this issue?
Hope to hear from you soon,
[Your Name]
[Job Title]
[Contact info]
[Company]
In the event of a prospect downloading your resources it is a good idea to engage with them. The following email template aims at following up with a prospect who has downloaded your resource.
Example:
Subject line: [Name], thank you for downloading [resource] from [Your Company]
Hello [Name],
I hope you’re doing well. Thank you for downloading [resource] from [Your Company]. I’m reaching out to see if you found it helpful and if there is anything else we can do for you.
We have additional resources and solutions that might interest you. Would you be willing to schedule a brief call to discuss further how we can support your goals?
Best regards,
[Your Name]
[Job Title]
[Contact info]
[Company]
The following are some best practices to keep in mind when crafting a B2B cold email sales campaign.
In order to personalize your cold email and ensure that the content is relevant to a prospect you will need to research the company. Find out the company’s business objectives and problems that need solving. Try to gain a comprehensive understanding of the company’s industry by reviewing the prospect’s blog posts, social media profiles, press releases and media coverage.
Within the content of the email mention the company’s pain points and illustrate how your product or service can provide solutions in exchange for their hard-earned money. Also, make sure to understand the prospect’s competitors so you can potentially show how your offerings can help with competing with others in the industry.
There are various methods of identifying prospects for a B2B cold email campaign. You can scour the internet and print publications to collect potential prospects on your own. Also, you can access an email marketing database which already has prospect emails collected by a third party.
It is important that you regulate the frequency of cold emails and limit how many cold emails you send per day. Do not send emails too often, since the prospect may become annoyed and send your email to the spam folder. However, you want to send emails frequently enough to keep the prospect engaged. Experiment with different times and frequencies and try to maintain a consistent email schedule.
A/B testing is a technique aimed at comparing the results of two different versions of content. You can use A/B testing to gain insights and experiment with various aspects of a cold email template, such as subject lines, CTAs, email content, timing of emails and more.
Although A/B testing may negatively affect email open rates, in the long-term it will help to develop the approach that works best for your situation.
The following are ways to avoid common mistakes when crafting a cold B2B email campaign.
Make sure your email is concise and focused. Many make the mistake of overwhelming prospects with too much information which can drown out the most important points you are trying to communicate to your audience. Try to say what you need to convey with less sentences when possible.
Your cold emails need to include a specific call to action (CTA) which clearly states what action the prospect should take to find out more information about purchasing your product or service. This might mean scheduling a meeting, replying to your email or downloading some type of resource.
There are various technical factors which can result in your email not being delivered to the inboxes of prospects. One example would be using language which triggers the email to be sent to the spam folder. Also, using an unverified email address can also result in being marked as spam. Furthermore, how your email server settings are configured can result in deliverability problems. Use settings such as SPF and DKIM to reduce chances your email will be marked as spam.
Another action you can take to increase your email deliverability is by taking advantage of BookYourData’s real-time cold email software for verification. BookYourData tools provide you with 97% accuracy guaranteed. Visit BookYourData now to get started.
Like cold calling, cold email tactics have a set of best practices that you should be sure to follow for an effective B2B sales campaign. This means personalize the emails for each prospect. Also, make sure to be concise and have an attention-grabbing subject line. Additionally, following up in a strategic manner is essential once a prospect has made contact or shown interest in any way. However, make sure to be strategic about follow-ups and avoid emailing too frequently.
Be sure to avoid common mistakes such as including too much information in the email content. Instead, focus on the main points and the relevant pain points that your product or service is designed to address. Also, don’t forget to include a specific call to action. Utilize A/B testing in order to fine-tune your email campaign.
Consider using BookYourData services which is known to have a 97% accuracy rate for email campaigns. BookYourData achieves this level of success by utilizing real-time email verification. This can help increase the number of warm leads generated by ensuring your email campaign is reaching the right prospects.
First, make sure the subject line is attention-grabbing for recipients. The content of the email needs to be personalized while also being concise in illustrating the value your product or service can provide to the prospect. Also, include a compelling and specific call to action.
Cold email copy should be between 50 to 125 words is a good length to aim for.
You should only attempt to follow up a cold email around 2 to 3 times. Wait 3 to 5 days before attempting the first follow-up attempt.
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