Cold email template plays a vital role in helping businesses achieve their desired outcome. Therefore, it is important for business owners to know the elements to include in their cold outreach email template to boost their sales.
Here is a list of the essential points that this guide entails:
In this guide, you will learn about what cold emailing entails, how to cold email and the importance of choosing a good one for your business. Discover real-life templates that have worked. Once you are done reading this guide, you would have known how to write a cold email that converts for your business.
A cold email is a mail sent to prospects without prior notification or relationship. As its name depicts, it is “cold” because it is unsolicited from the recipient. It is a major sales strategy used by business owners to connect with prospects. Both big brands and start-ups use it to introduce their businesses to potential clients.
Although cold emails may be seen as spamming their recipients, they can help create new business relationships with leads that could turn into buyers. Hence, it is important to be polite when conveying your message so as to set a good ground for future interactions.
It is essential to have a clear purpose when sending a cold email so that it can achieve the desired result. Companies can use the cold email strategy for various purposes, and here are some of them:
Many platforms can use cold emailing as a strategy to generate leads and promote solutions. Below are some of them:
A cold email might be the solution you need to take your brand to the next level. It can help you generate leads that will convert into sales. Crafting an effective cold email starts with a compelling cold email subject line that will serve as a hook for your target audience to read your message.
Below is how to craft a compelling cold email subject line:
A cold email body shows the offers and provides information about the products and services presented. Therefore, it must be compelling and designed to keep the reader hooked.
Here are some tips for designing a Compelling email body:
Create Responsive Branding: 85% of users access their emails on their mobile phones. Hence, brands must construct designs that accommodate feedback by improving user experience with suitable fonts, short and clear content and compelling CTAs.
Brands can customize cold email outreach templates to meet their various business objectives, which include an increase in sales. In this guide, you will see cold email templates that have been successful over time. Below are some of them:
Cold emails that aim to generate leads and increase sales should contain persuasive language but do not necessarily need to contain pricing information. Sales email templates can be used to develop new relationships with potential clients. Here are some examples of sales cold emails:
Hey [first name],
We recently launched a new platform at [your company] that [one-sentence pitch], and we’re seeing awesome [get specific] results for [your target customers].
Do you handle [the thing your product/service does]? If not, who is that person?
Thanks,
[your name]
Hey [first name],
I’ll get straight to the point: We help [target customer] tackle [main pain point], and [our solution, tool, service, product, etc.] is highly effective.
We've already helped companies like [3-4 current relevant customer names] reach [insert specific metrics].
Do you have 15 minutes tomorrow to chat about [#1 benefit your prospect can expect]?
[Include a link to schedule a call]
Thanks for your time,
[your name]
Hey [first name],
While researching [company name], I came across your profile—my opinion is that you’ve been busy the past [number of years they've worked at the company, look it up on their LinkedIn profile] years scaling the [department] team.
Does your team ever struggle with [address pain point your solution solves]?
[Recognizable competitor] needed a way to [what you offer] since leveraging [your company name], their [major benefit]. As a result, their customers experienced [business impact].
Does exploring ways we can give your team directions make sense, too?
[your name]
Hey [first name],
I [explain how you got their contact information: talked to a colleague, saw your company online, etc.] and wanted to gauge your interest in [#1 major benefit of your solution; specific numbers are great here].
Over at [name of your company], we have a new platform that’ll help your [department] team at [organization name] with [one sentence pitch of benefits].
Are you available for a quick call [time and date] to explore this further?
[link to calendar]
[your name]
Hey [First Name],
Have you seen much about the [specific recent shift, new trend, industry update] in our space? Specifically, [Trend 1], [Trend 2], and [Trend 3].
My team at [your company] has been diving deep into these changes with our [your solution’s #1 major benefit], and our customers like [2-3 relevant companies] see some solid lift in [meaningful metric].
Are you up for chatting about how we could help your team get similar results?
[Your Name]
A cold email is a means of networking with industry professionals. Below are some cold email templates that can be used to network with like minded individuals who are in the same niche with you:
Thanks for your great work on [subject]. I appreciate the quality of your work, and it’s helped further my passion for the subject.
My name is [name], and I work as a [occupation] at [company]. I first became familiar with your work [how you learned about this person] and have enjoyed your insights ever since.
I’m a true fan of your work and I’d love to get together and grab a coffee sometime or next. I’d love to hear more about your experiences and share ideas on [subject].
Thanks,
[name]
It was great meeting you at [event] recently. I enjoyed our conversation about [subject] and have been researching it further.
There’s a lot of great information that can help build on your ideas, and I found this article fascinating [link]. I hope you will continue with your amazing work on this subject, and I’d love to continue our conversation at some point.
If you’re available for a coffee or a delicious meal next week, it would be great to discuss the plan further. Give me a heads-up if you’re available.
Thanks,
[name]
I came across your excellent work on [subject/topic], and as a fellow professional in [industry], I found your insights very valuable.
I am currently exploring [specific topic or challenge] in my role as [job title] at [company] and was wondering if you could spare some time for a chat. Your expertise in this area could provide me with some much-needed perspective.
I am looking forward to your response.
Thank you,
[your name]
I recently read your article on [topic] and found it enlightening and well-argued. As a fellow professional in [industry], I thoroughly enjoyed your perspective.
I am working on a project related to [specific project or topic], which aligns well with your areas of expertise. I think we could mutually benefit from collaboration or even just a discussion of the most critical factors.
Would you be open to a call or meeting to explore this possibility?
Best,
[your name]
Congratulations on your recent promotion/new role at [company name]. Your career growth is genuinely inspiring and well-deserved.
As someone who also works in [your industry], I’m always eager to connect with fellow professionals and learn from their experiences. If you have time, I’d love to catch up and hear more about your new role.
Best,
[your name]
Not everyone is good with asking questions but you can make things easy for yourself by using good cold email templates. When you are interested in certain niches related to job opportunities, use the cold email templates below:
I'm unsure if you saw my last email, but I will make this one super quick so as not to waste your time.
I’m 100% confident that the collaboration between {{companyName}} and [YOUR COMPANY] is a match made in heaven.
Here’s why:
{{strong Argument}}
Plus, all indicators suggest it will be a major hit and attract much attention once we release it.
Let me know {{firstName}}, as I’m very interested in your thoughts.
Stay safe,
{{Signature}}
We’ve selected {{companyName}} campaign as our weekly “What could this campaign be doing better?” round table.
In essence, we choose one fortunate campaign and go through it from top to bottom to see what we could do to help your project grow.
We usually brainstorm with two to three people from my team. (I’ve attached a screenshot of our Zoom meeting below.)
[PERSONALIZED PICTURE]
Erin from my team also took notes about all the ideas we had, so if you’re free sometime, I’d love to chat with you!
{{signature}}
P.S. Don’t want a follow-up? {{unsubscribe}}
Hi {{firstName}},
Thank you for your interest in learning more about becoming an Impressius licensee!
I've recorded this vlog message for you, click to watch it:
[PERSONALIZED VIDEO THUMBNAIL]
See you there,
{{signature}}
Quick follow-up, as promised! It was great connecting and discussing your recruitment process at {{companyName}}.
Should you give us the green light, here are the next steps.
{{nextSteps}}
Oh, one more thing: I am sending a little something. You’ll love it!
[PERSONALIZED IMAGE]
{{signature}}
Hey {{firstName}},
Discussing {{topic}} with you during the conference was nice.
Returning to the office, I thought this video would be interesting for you to dive even deeper into the subject since it highlights how {{solution}}.
What do you think?
Talk soon,
{{signature}}
Professional cold emails must be specific to a target audience so as to create sales opportunities for your brand. Follow the steps below to ensure your cold emails sound professional and compelling:
Companies should prioritize writing professional cold emails containing information tailored to a target audience. This way, the information interests the audience and can convert them into potential buyers.
For brands to do this well, they need an accurate lead list, emails, and mobile numbers. Also, you should know the best time to send the cold email so they will not get it at unofficial hours.
Brand owners can buy a verified email list from Bookyourdata and rely on its data enrichment features. They can segment the list based on demographics or job titles to personalize their content and make it more specific and relatable. In addition, the sender should add their signature at the end of the email.
A cold email's short length does not mean it should lacks substance. A valuable cold email is brief because it does not have unnecessary terms in its body. The text in the email body should be straightforward and short, focusing only on the offer, promotion, and benefits.
A CTA is a statement that guides the recipient of the mail on what to do precisely, whether through a newsletter or purchasing the offer. These short texts include action verbs with links for the leads to click and go to the next step in becoming a customer.
It is important for companies to analyze the effectiveness of a cold email to track the response and interaction of recipients. Brands usually use lead generation tools and implement analytics tools to monitor and measure KPIs with the aim to improve the conversion rates and refine sales.
Also, they conduct experiments and evaluate studies to know how their email campaign is doing using the techniques below:
Testimonials from brands who have used these templates show they work. After analysis, there is evidence of increased website traffic, more leads generated, more conversions and positive reviews. Cold email templates enhance business growth, especially start-ups, because they have a specific audience they target. These targets are people who are interested in purchasing their offers and becoming customers.
A marketplace, website or an e-commerce online store shows success stories of email campaigns that have led to the growth of the brand. Below is a list of the online shops and web pages that have used this strategy as part of their marketing efforts and have been successful:
Do you still have some questions regarding cold email template? Here are some questions and answers:
Tailoring a cold email template to different industries requires you to know each prospect's needs, preferences, and pain points. Then, tailor your email body to address these problems and offer solutions. This way, you will improve cold emails response rates.
There are certain things you should avoid if you want your cold email campaign to be successful. First, do not send a generic message that can fit many brands. Create personalized messages that will specifically address their pain points.
Second, do not sound desperate or salesy. Focus on providing the information needed and let the recipient decide if they are interested. Thirdly, do not be too casual in relaying the information. Employ professionalism and maintain a respectful tone throughout the message. Finally, ensure you format the email before hitting the “send” button.
Follow-up is an important part of your cold email outreach strategy. However, do not send it too soon after the first one. Be patient for at least three business days to contact the prospects again and determine if they are interested in your offer.
Crafting a compelling cold email that captures and engages your recipients is important as a business owner. It can help you take your business to the next level. However, choosing the best cold email template that aligns with your brand’s purpose can be challenging.
Interestingly, you can find a template that will suit multiple situations, support A/B testing, and align with your company's vision. Hence, it is best if you choose one that will be a sample to send to the lead email address in your list.
Do you need help with building an email list that is targeted to specific people? Bookyourdata provides the contact details of prospects that can guarantee 97% accuracy for the cold email campaign results. It gives real-time email verifications, and the data complies with the legal rules guiding transparency. Also, you will get informed about how many cold emails you should send per day in order to get your desired turnover rates.
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