If you're diving into the world of email marketing, one of the first things you'll need to know is how to get a verified email list for your campaigns. There are billions of emails addresses in the world. But not all of them are accessible or have owners who want your product and marketing solutions.
It’s vital that the email list you acquire for your marketing efforts is verified. Why? Targeting irrelevant addresses with marketing materials wastes time and potentially impacts sender reputation with negative online comments, spam reports, and warnings from ISPs. The right email list can also help you maximize your ROI in less time.
Learn more about how you can create or obtain your own verified email list.
Quick Tip: Save yourself the job of creating an email list now by purchasing a verified email list through Bookyourdata. Our 97% accuracy guarantee and pay-as-you-go pricing model make getting started with email marketing campaigns a breeze. Customers can now get 10 free leads, no credit card required, to get a better idea of Bookyourdata’s capabilities before purchasing credits.
Email lists are essential for email marketers. These lists make up the potential clients who will purchase your products and services. So it's important that your email list is curated and filled with people who could be interested in what you have available.
This is why many marketers use verified email lists!
A verified email list has been passed through an email validation api process to ensure all the emails on it are active and relevant to a marketer’s needs. These email lists usually contain addresses from a mix of email service providers, like Yahoo!, Gmail, and others. They are also sourced in many different ways.
What is the purpose of a verified email list?
Every verified email list is designed to maximize conversion rates, improve email deliverability, and minimize your bounce rates from inboxes.
Wondering how email lists are verified?
Email lists are verified using research, testing methods, and software, such as MX Record Check, Syntax check, and Disposable Email Address Check. Sometimes, multiple email verification checks are run on the same list to confirm each address entry comes from valid sources.
Email verifiers also confirm that email lists protect consumer rights and security by aligning with local privacy laws, like GDPR in the EU or CCPA in California.
You may be tempted by the price point of an unverified email list. But, the difference between verified vs unverified email lists can be vast in how each affects your business's reputation and your bottom line.
Be aware. People who are uninterested in seeing your marketing emails in their inbox may be more likely to report them as spam and damage your reputation. By opting for a clean email list from a bulk email verification company you protect your business and increase your chances of conversion.
The main difference between…
You may also have heard about verified email databases being used by marketing companies and businesses. Whether you need a reliable verified email list versus a verified email database depends a lot on your purpose for those emails and your budget.
When it comes to price point, there's also a vast difference between these two types of data. Email databases are much costlier than email lists.
Databases are used by larger, more established companies that require the information for multiple purposes. Marketers who want to maintain a lean and efficient process can do so easily with verified email lists. But let’s get further into the main differences between verified email lists and verified email databases.
When you have a verified email list to work with it ensures that your marketing campaigns are much more likely to hit the target with your potential customers. Even better, these clean, segmented lists save you time and investment when it comes to finding a quality lead.
Segmentation is one of the best features of verified email lists. These lists are organized into groups by demographics, the addressee’s interests, and other filters to maximize the chances of a response. Creating tailored content for newsletters and marketing campaigns is much easier with such well-organized information.
The biggest benefit of using a verified email database is simply the quantity of information provided with it. Email databases include additional information about customers, like their interactions with website pages, conversion history, and purchases. Businesses looking to develop multiple types of marketing strategies are better able to do so using verified email databases.
Email databases contain more emails than verified email lists. Even though businesses have to pay more for an email database, their cost per email tends to be lower.
Verifying email list databases is more complicated compared to verifying email lists. A big part of this is due to the fact that these databases contain a much larger number of email addresses and a greater variety of information. Naturally, there is a higher percentage of outdated, inactive, and irrelevant emails in email databases versus email lists.
Email list databases are verified in multiple ways, sometimes each technique is used on the same database to catch as many erroneous emails as possible.
Probabilistic record linkage analyzes multiple records to determine the likelihood that more than one email belongs to the same person.
An easy way to acquire verified email lists is to purchase them through an email list provider. For instance, Bookyourdata is an industry leader offering only lists with valid email addresses to marketers and companies.
Experienced marketers may sometimes build their own email lists, but this is a time-consuming process. When there are already email list providers offering quality data, it seems almost unnecessary to DIY your email lists. No matter how you source those verified email lists, there’s a wide range of information gathering techniques available for creating them.
[CTA1]
Opt-in forms on landing pages and websites are one of the most direct ways to collect email addresses for verified lists. Website owners use these forms to create a list of subscribers who are interested in their services and related products. Many companies will also offer exclusive materials and discount offers to encourage site visitors to sign up for their email lists.
Opt-in forms on websites and landing pages are great because this collection method guarantees the email addressee has voluntarily chosen to receive your information. High engagement with email campaigns and branding is also another benefit of using opt-in forms.
Social media platforms can be used to collect email addresses in multiple ways too. Companies can use email finder tools to identify potential customers and relevant contacts on sites, like:
Social media campaigns allow marketers to gather not only email addresses, but also useful information about the email holder. Extra data like this allows for greater personalization of marketing content.
Content marketers also gather email addresses by offering valuable and informative content to subscribers. Marketers will usually distribute their content through blogs, LinkedIn articles, white papers, and ebooks. Their content may be available for free to read for anyone who is interested.
Once the content marketer develops an audience, they hook the readers with offers of more personalized “exclusive” content delivered to their emails. An opt-in form, post on an online forum, or social media post can all be used to request email subscriptions for more content.
By networking with other industry professionals and organizations on sites like LinkedIn, marketers can also begin to build email lists. Connecting with similar businesses may open up opportunities for collaboration with other marketers. Online networking can act in a way similar to word-of-mouth marketing by raising awareness of your services in the industry.
Networking and partnership programs allow marketers to gather emails of professionals who may be particularly interested in their services.
Including a subscription link in your email signature line also allows you to build a list of engaged subscribers. The email signature is already a great way for businesses to reinforce their branding through the addition of logos, name, position, and additional contact information.
You can also use it to draw in subscribers for newsletter and targeted email campaigns with a sign-up link to an opt-in form. By having employees and team members insert these email signature subscription links in their emails, businesses can greatly increase their opportunities for gaining email subscribers.
Many businesses set up referral programs to draw in new sales too. You can set up an incentive program to encourage people to promote your business opt-in page.
This method not only grows your verified email lists, it can also help raise awareness of your brand. You’ll have “brand ambassadors” who save you a lot of time by doing the work of reaching out to potential subscribers.
Companies often use in-person, high volume events to build their contact lists. Such events where there are plenty of opportunities to chat with potential customers include:
Inviting people to provide their email and contact information is easy enough through an invitation in a speech, a flyer, or at a trade show booth. Since your business is already going to have a presence at these events, it is a prime opportunity to build more personal connections with potential customers.
Utilizing website pop-ups and overlays is another way to encourage website visitors to sign up for email lists. Similar to opt-in forms on websites, these overlays and pop-ups remind visitors that the opportunity to receive an incentive, such as discounts or exclusive content, is available.
The key to avoiding bounces is making careful use of these pop-ups. Most pop-ups and site overlays wait at least 10 seconds before appearing in front of website users. Pop-ups can also be triggered by events, such as a button click or scrolling or length of time on a web page, meaning they are less likely to make a site visitor leave.
When you are already communicating with an existing customer or organization, consider using transactional emails to invite further subscriptions. Transactional emails include shipping notifications, order confirmations, and digital receipts.
Similar to other methods of gathering email addresses in exchange for content, your business can offer customers exclusive discounts or a first look at new products as part of an email subscription. Existing customers also feel greater engagement with your business and improved satisfaction from this additional service.
A feedback request or survey form sent out to potential and previous customers by your company serves a dual purpose too. Not only do you get feedback and build a stronger bond with customers, you'll also gather contact information to grow your email list.
According to Salesforce, “61% of consumers are comfortable with companies using relevant personal information transparently and beneficially.”
Customer feedback surveys and reviews can help improve your customer engagement with the brand. Customers feel like their opinions are valued, and they have influence over the direction of the company.
You can go through the process of creating your own email list, which takes time, effort, and additional investment. Why not turn to a verified email list provider like Bookyourdata for only verified leads and real-time email verifications on every export? Cut out the effort of gathering email addresses. Instead, get started on marketing to potential customers right away.
You should verify your email lists once a month. Rapidly growing email lists and databases can be cleaned up more often to confirm the valid status of your emails. Regular mailing list verification prevents reputation damage from phishing traps and being labeled as spam by disinterested email addressees.
Yes, free email list verification software can let you check for invalid domains and syntax mistakes. The email checker application may even allow you to clean your email lists without needing a registration or credit card. It should be easy to upload your email list to the app in txt or CSV form for a quick check.
Paid email validations provides a better result thanks to greater depth of verification. While a payable email validator utilizes spam trap detection, real-time verification, and offers automatic email list cleaning.
Bookyourdata offer free real-time email verification results with every export file you download. This solution gives you the peace of mind that comes from knowing your contacts are valid. Easy payment options allow marketers the flexibility of getting only what they need without committing a lot of money to lengthy or involved plans.
What the best email verification tools and services focus on is building their client’s reputation and protecting their data security. Properly vetted and cleaned email lists and databases are the main way they accomplish this goal. Leading email verification services have several characteristics:
Buy an email list from Bookyourdata, and you won’t have to verify it because it is valid, ready, and tailored specifically for your business!
[CTA1]
[CTA2]