B2B Marketing Statistics and Trends to Follow

B2B Marketing Teams Statistics

Top B2B marketing teams statistics are listed below.

1. 35% of B2B companies manage their marketing efforts internally.

About 35 out of every 100 B2B companies do their marketing themselves instead of hiring another company to do it. This statistics means they make their own ads, plan their marketing, and control how people see their brand.

Doing marketing in-house helps them make quick decisions and stay true to their company’s goals. The company needs a strong team with different skills to handle all the marketing work.

(Source: Backlinko)

2. 64% of new-age B2B buyers prefer digital channels over traditional ones. 

About 64 out of every 100 new B2B buyers prefer using digital platforms instead of traditional methods to make purchases. This means most buyers now look for products and services online rather than relying on phone calls or in-person meetings.

B2B companies need to focus on digital marketing such as improving their websites, creating helpful content, and using social media. Using digital channels helps businesses connect with buyers easily and also gives them useful data to understand what works best.

(Source: SellerCommerce)

3. 80% of B2B buyers use mobile devices throughout their purchasing journey. 

This statistics shows 80 out of 100 B2B buyers use their mobile phones or tablets when making purchasing decisions. This means companies need to make sure their websites, emails, and content work well on mobile devices. A mobile-friendly experience helps buyers find information easily, stay on the website longer, and be more likely to make a purchase.

(Source: SellerCommerce)

4. The average B2B buyer interacts with 13 pieces of content before engaging with a brand.

B2B buyers go through an average of 13 pieces of content including 8 vendor-created and 5 third-party sources before contacting a company. Businesses create blogs, reports, case studies, and videos to keep potential customers engaged.

Sharing valuable information about your products or services builds trust and establishes expertise in the industry. High-quality content, such as informative articles, whitepapers, videos, and case studies, educates potential buyers which helps them make smart marketing decisions.

This approach not only shows your knowledge but also encourages buyers to engage with your brand and consider your services. 

(Source: MarTech)

5. 93% of B2B companies that outsource their marketing find it effective. 

Hiring outside companies for marketing is a smart choice for B2B businesses that do not have the right team or expertise in-house. This statistic shows that 93% of these companies find outsourcing helpful, as external agencies bring new ideas and specialized skills.

Choosing the right partner is important to make sure marketing efforts match the company’s brand and goals which results in successful campaigns.

(Source: WebFX)

6. 46% of B2B organizations plan to invest in account-based marketing (ABM).

Half of B2B companies plan to invest in account-based marketing (ABM), a strategy that targets important clients with personalized campaigns. ABM helps marketing and sales teams work together to reach specific accounts which results in better conversion rates and stronger customer relationships.

This strategy works well in B2B markets, where buying decisions take time and involve multiple people.

(Source: WebFX)

7. 35% of B2B Companies Outsource Their Marketing While Maintaining an In-House Team.

B2B companies combine internal teams with outsourced marketing. This approach helps them balance in-house expertise and brand knowledge with the specialized skills and flexibility of external agencies. 

Businesses optimize costs and access a wider range of expertise to improve their marketing efforts by outsourcing their promotional activities such as advertising, personal selling, sales promotions, public relations, and direct marketing.

(Source: WebFX)

8. 73% of B2B marketers distribute content through email newsletters.

Email newsletters are a popular way to share content, with 73% of B2B marketing teams using them. They help businesses stay connected with potential and existing clients by providing updates, industry insights, and promotions. Well written newsletters with useful content attract more readers which helps in achieving higher engagement and better results.

(Source:SellerCommerce)

9. Winning marketing teams are 3 times more likely to be fully integrated​.

Marketing teams that apply their strategies across different channels and departments are 3 times more successful than those working separately. This approach keeps the brand message consistent, improves teamwork, and makes campaigns more effective.

These teams quickly adapt to market changes and customer needs by sharing goals such as generating leads and information including market research findings and customer feedback.

(Source: Sword and the Script)

10. 86% of marketers claim that account-based marketing (ABM) has increased their win rates.

B2B media companies have seen greater success using Account-Based Marketing (ABM). This strategy targets high-value accounts with personalized campaigns, creating stronger engagements and higher conversion rates. ABM makes sure efforts such as personalized outreach, targeted advertising, and sales-marketing alignment focus on the most promising prospects by connecting marketing with sales goals.

(Source: Insights ABM)

11. 41% of B2B marketers anticipate bigger budgets in 2025​.

B2B businesses expect their budgets to grow in 2025 which shows the increasing importance of marketing in business success. They invest in better technology, reach more customers, and create more campaigns with the help of funding to engage their audience.

(Source: Sword and the Script)

12. 53% of B2B marketers plan to increase investment in thought leadership content.

More than half of B2B marketers see the importance of thought leadership and plan to invest more in it. Sharing expert data, industry trends, and new ideas helps businesses build trust and authority. Thought leadership content attracts new clients and sets a brand apart from competitors which helps in creating strong and long term business relationships.

(Source: WebFX)

B2B Lead Generation Statistics

Top B2B lead generation statistics are listed below.

1. 96% of internet users are not ready to purchase.

Most website visitors do not make an immediate purchase, especially in B2B, where multiple decision-makers are involved in the buying process. Businesses need to keep visitors interested and collect their information for future marketing.

Clear call-to-action buttons, free resources, and email sign-ups help turn visitors into customers over time. Sharing useful content and sending personalized follow-ups increases sales in the long run.

(Source: WebFX)

2. 91% of marketers say lead generation is their top priority.

Finding high-quality potential customers is a top priority for B2B companies because they help grow revenue. Businesses have a hard time attracting and converting buyers without a strong strategy.

Successful organizations use content marketing, SEO, email campaigns, and targeted ads to reach the right audience. Improving audience targeting and optimizing marketing efforts helps businesses attract better customers and increase profits.

(Source: WebFX)

3. 80% of fresh leads never become customers.

Not every potential customer will make a purchase. Factors such as lack of interest, poor targeting, and weak follow-ups prevent conversions. Businesses improve their success by using personalized email campaigns, retargeting ads, and social media interactions.

Sharing helpful content and solving customer problems builds trust and encourages them to move through the sales process.

(Source: Salesslion)

4. 74% of businesses focus on converting prospects into buyers.

Generating potential customers is important, but turning them into buyers is the main goal. Businesses that focus on conversion use well-planned sales funnels, automated email sequences, and high-quality landing pages.

Free trials, demos, and case studies help buyers understand the value of a product or service. Clear communication between marketing and sales teams plays an important role in increasing conversion rates.

(Source: Hubspot)

5. 65% of firms struggle to generate traffic and leads.

More than half of businesses struggle to attract visitors and gain potential customers. The main challenge is standing out in a crowded market and reaching the right audience. Companies use SEO, paid ads, and content marketing to solve the issue. Social media, partnerships, and referral programs help drive website visitors and potential buyers.

(Source: Hubspot)

6. 63% of leads take at least three months to decide on a purchase.

B2B purchases require thorough research and careful thinking which results in long sales cycles. 63% of potential customers take three months or more to decide on a purchase.

Businesses stay connected with them through email marketing, webinars, and personalized content. Lead nurturing campaigns help maintain interest and improve the chances of making a sale.

(Source: Rikvin)

7. Only 44% of potential customers make a purchase.

This statistics shows that less than half of potential buyers complete a purchase, even after showing interest in a brand. Customers lose interest because of high prices, lack of information, or difficulty in making a decision.

Businesses solve this by explaining the value of their products, offering special deals, and making the buying process easier. Regular follow-ups and personalized suggestions encourage buyers to complete their purchase.

(Source: Invesp)

8. 54% of marketers struggle with lead quality.

Generating leads is one thing, but making sure they are high-quality leads is a different challenge. Over half of B2B marketers struggle with attracting prospects who are genuinely interested in their products or services.

Businesses refine their targeting criteria, use predictive analytics, and implement lead scoring systems to improve lead quality. Investing in intent-based marketing strategies help to make sure marketing efforts reach the right audience.

(Source: WebFX)

9. 53% of marketers spend at least half their budget on lead generation.

Marketers provide large parts of their budgets to attract potential customers. Paid ads, SEO, email marketing, and content creation all require funding to bring in high-quality leads. Businesses track performance, improve campaigns, and adjust strategies over time. A well-planned budget helps boost success while keeping costs under control.

(Source: Cmoaxis)

10. 41% of marketers struggle to generate more leads.

Finding new potential customers is a big challenge for businesses, with 41% of marketers saying it is a top concern. Digital marketing has made competition difficult which makes it harder to stand out.

Reaching audiences through multiple channels such as email, social media, paid ads, and inbound marketing helps in improving results. Searching for new trends such as AI-powered marketing and interactive content help attract more customers.

(Source: WebFX)

B2B Email Marketing Statistics

Top B2B email marketing statistics are listed below. 

1. By 2027, email advertising revenue is projected to reach $17.9 billion globally.

Email marketing is growing rapidly as a digital marketing tool. Global revenue from email ads is expected to reach $17.9 billion by 2027. Businesses are investing in personalized emails, automation, and data-driven strategies. Companies that focus on strong email campaigns stay ahead of competitors and keep customers engaged with high returns.

(Source: Statista)

2. 4 out of 5 marketers prefer email marketing over social media.

About 80% of marketers say they would stop using social media before giving up email marketing. The reason is that email allows direct and personal communication with customers.

Algorithms on social media control who sees a brand’s content, but emails go straight to subscribers’ inboxes. This direct approach makes email marketing a more effective and dependable way to build long-term customer relationships.

(Source: Snov.io Labs)

3. 98% of millennials and Gen Xers prefer using emails over other channels.

Email is the top communication choice for Millennials and Gen X professionals, with 98% using it more than other digital channels. Reaching decision-makers in these age groups is important for B2B businesses. Emails need to be personalized, have clear subject lines, and provide valuable information to keep engagement high and meet their needs. 

(Source: Statista)

4. One-third of the world’s population has two email accounts.

Many people have separate email accounts for work and personal use which makes it important for businesses to reach the right inbox and stand out. Using segmentation and personalization helps marketers send relevant emails that grab attention, encourage reading, and drive action.

(Source: Statista)

5. 63% of individuals who open an email look for a deal.

Consumers open emails because they expect to find special offers, discounts, or promotions. B2B companies use email marketing to give early access to new products, share exclusive deals, and offer valuable rewards to keep customers interested. Adding personalized offers makes emails more engaging and helps increase open and click-through rates.

(Source: SwiftERM)

6. 99% of email users read their mailbox each day.

Email is one of the most frequently checked digital platforms, with 99% of users reading their inbox daily. This gives businesses a strong chance to stay connected with their audience. Brands send useful and relevant content, avoid spam-like messages, and make sure emails offer real value to keep engagement high.

(Source: OptinMonster)

7. Videos are used in email marketing campaigns by 48% of brands.

Nearly half of businesses use video content in their email marketing campaigns. Videos catch attention, make emails more engaging, and create a more interactive experience. Adding product demos, customer testimonials, or explainer videos increase click-through rates and keep customers interested.

(Source: Wyzowl)

8. 20% of email marketing initiatives are not mobile-friendly.

Mobile optimization is important but 20% of email marketing campaigns still fail to display correctly on mobile devices. This causes lower engagement and more people unsubscribing. Businesses need to make sure their emails are mobile-friendly to give users a smooth experience and improve conversion rates.

(Source: SuperofficeCRM)

9. For each $1 invested in email marketing, businesses earn an average of $42 in ROI.

Email marketing offers a high return on investment (ROI), with an average of $42 earned for every $1 spent. This makes it the best budget-friendly marketing strategy. Businesses that use segmentation, personalization, and automation improves their ROI and increase sales.

(Source: Litmus)

10. 77% of B2B buyers say email is their preferred channel of communication.

B2B buyers choose email as their main communication channel with brands. It helps businesses share useful information, stay in touch with potential customers, and build strong relationships. Sending valuable content such as case studies, whitepapers, and product updates keeps buyers engaged and supports sales growth.

(Source: Content Marketing Institute)

11. 73% of B2B marketers distribute content through email newsletters.

Email newsletters are an important way to share content, with 73% of B2B marketers using them to connect with their audience. Sending newsletters regularly helps businesses provide industry insights, updates, and useful content while keeping their brand fresh in customers' minds.

(Source: Content Marketing Institute)

12. 60% of consumers say emails influence their purchase decisions.

This statistics shows that over half of consumers say email marketing influences what they buy. Sending relevant, well-timed, and engaging emails is important. Adding testimonials, product suggestions, and clear calls-to-action helps guide potential buyers through the sales process.

(Source: Brand Culture Marketing)

13. 44% of B2B marketers believe email is an effective content distribution channel.

Email marketing helps businesses share content such as blogs, whitepapers, and case studies. Companies use it to attract visitors to their websites and keep their audience engaged. Emails that are personalized and focus on topics that matter to recipients get the best results.

(Source: MarketingProf)

14. 36% of B2B organizations implement email marketing strategies.

B2B companies include email marketing in their overall strategy. Businesses that use it experience higher engagement, stronger customer relationships, and better results over time. This email marketing strategy plays an important role in long-term business growth.

(Source: WebFX)

15. 36% of B2B marketers believe partner emails are effective paid content channels.

B2B marketers work with partners to send emails to a large audience which helps them reach more people. Partner emails bring in new customers and build trust. Co-branded email marketing boosts brand awareness and attracts more buyers.

(Source: WebFX)

B2B Video Marketing Statistics

Top B2B video marketing statistics are listed below.

1. 87% of B2B marketers use video in their marketing.

This statistics shows that out of every 100 B2B marketers, 87 use videos in their marketing strategies. They create videos to highlight products, share customer reviews, or explain complex services. Videos make information easier to understand and more engaging. The growing use of video shows how important it has become in modern marketing.

(Source: Vidico)

2. Approximately 70% of academics and B2B purchasers engage with videos during purchasing.

Around 70 out of 100 academics and B2B buyers watch videos before making a purchase. These videos include product demos, tutorials, and reviews that help buyers learn about features and benefits.

Watching video content makes it easier to understand a product and its value. This trend highlights the importance of video in the research and decision-making process.

(Source: Vidico)

3. 52% of B2B marketers recognize video content as offering the best return on investment (ROI).

More than half of B2B marketers say videos give the best return on investment compared to other marketing methods. Money spent on video content results in better engagement, more potential customers, and higher sales. Videos deliver messages quickly and clearly which makes them an affordable way to attract and convince buyers.

(Source: Vidico)

4. B2B marketers using video experience a 49% faster revenue growth compared to non-users.

Companies that use video in their marketing grow nearly 50% faster than those that don’t. This faster growth happens because videos grab attention, explain products or services clearly, and build trust with customers. Video marketing plays an important role in helping businesses expand and increase profits.

(Source: Vidico)

5. 85% of B2B marketers find video to be an effective medium for online engagement.

B2B marketers see videos as a powerful medium to connect with their online audience. Videos grab attention, express emotions, and share information. They help engage viewers, encourage interactions such as shares and comments, and build the connection between a brand and its audience.

(Source: Vidico)

6. 73% of B2B marketers report improved marketing results with video.

Nearly three-quarters of B2B companies have seen better outcomes in their marketing efforts after using video content. These improvements include increased website traffic, higher conversion rates, and strong brand awareness. Videos help deliver clear messages which make it easier to connect with and influence the right audience.

(Source: Dash)

7. B2B email campaigns with videos have click-through rates 2-3 times higher.

Adding videos to B2B emails makes recipients click on links two to three times more than emails without videos. This happens because videos make emails more engaging and informative which encourages people to explore. Including video content in emails helps improve the success of email marketing and makes it more effective.

(Source: Vidico)

8. 69% of B2B marketers plan to increase their video marketing expenditures.

Half of B2B marketers plan to invest more in video marketing in the future. This shows that more businesses see video as a powerful way to reach and engage their audience. Companies hope to improve their marketing success and stay ahead of the competition by spending more on creating and promoting videos.

(Source: Vidico)

9. 50% of B2B buyers use videos to make purchasing decisions.

Half of B2B buyers watch videos to help them choose products or services. These videos include product demos, customer reviews, and explainer videos that give detailed information. Watching this content helps buyers understand their options better which makes it easier to decide what to purchase.

(Source: Vidico)

10. 65% of B2B companies have acquired clients through Linkedin video marketing.

This statistics shows two-thirds of B2B companies have attracted new customers by using videos on LinkedIn. LinkedIn provides a focused audience for businesses. Sharing useful and engaging videos helps companies show their expertise which highlight their products or services and gain more customer interest.

(Source: Vidico)

B2B Social Media Statistics

Top B2B social media statistics are listed below.

1. 97% of B2B organizations have a social media page.

Business-to-business (B2B) companies have a presence on platforms such as LinkedIn, Facebook, or Twitter. Having a social media page allows these organizations to share updates, engage with clients, and show their expertise. It also provides a channel for customers to interact directly with the company, ask questions, and provide feedback.

Using social media is an important strategy for reaching more people and building stronger relationships with clients.

(Source: WeFX)

2. 74% of consumers rely on social media to guide their purchasing decisions.

This statistic shows that three-quarters of consumers use platforms such as Facebook, Instagram, or LinkedIn to help them decide what to buy. They check reviews, watch product videos, and ask their network for recommendations.

This shows why B2B companies need to stay active and positive on social media. Businesses build trust and influence buyers by sharing content and interacting with them.

(Source: Awario)

3. 62% of B2B organizations have seen a return on investment (ROI) from social media ads.

More than half of B2B companies see good financial results from advertising on LinkedIn or Facebook. Their spending on ads helps increase sales, brand awareness, and customer interest. This shows that targeted ads work well in reaching the right people and growing a business.

(Source: WeFX)

4. 44% of B2B organizations boost their social posts.

Nearly half of B2B companies pay to promote their posts on LinkedIn or Facebook. This helps them reach more people beyond their followers. Boosting posts increases engagement, brings more visitors to the website, and results in more sales. Paid promotions help businesses reach more people on social media.

(Source: WeFX)

5. Over 67 million companies and organizations have a page on LinkedIn.

LinkedIn is widely used by businesses around the world. A company page helps organizations share updates, highlight services, and connect with professionals. It also allows businesses to network, find talent, and interact with potential clients. The large number of company pages shows that LinkedIn is important for professional and B2B connections.

(Source: Social Shepherd)

6. 55% of B2B companies run Facebook ads.

B2B companies advertise on Facebook to promote their products or services. Businesses use Facebook’s targeting tools to connect with specific industries and professionals. Running ads helps increase brand awareness, attract potential customers, and drive website traffic. This shows that Facebook is an important marketing tool for B2B companies.

(Source: WeFX)

7. 90% of B2B marketers distributed content on social media platforms in the last 12 months.

B2B marketers have shared content on social media in the past year. Platforms such as LinkedIn, Twitter, and Facebook help distribute articles, case studies, and videos. Posting content allows businesses to educate their audience and build relationships with potential clients.

This approach is an important part of content marketing which helps companies attract and engage the right audience.

(Source: Backlinko)

8. 84% of B2B marketers say LinkedIn delivers the best value to their organization as a social media platform.

B2B marketers see LinkedIn as the best social media platform for their business goals. Its professional focus helps companies connect with decision-makers, industry peers, and potential clients. Features such as targeted ads, industry groups, and content sharing makes LinkedIn a powerful tool for networking, attracting customers, and building a strong brand.

(Source: Content Marketing Institute)

9. 78% of marketers report their small marketing team consists of one to three individuals.

Marketing teams work with few staff members which require them to manage multiple tasks such as content creation, social media, and analytics. They use creativity and strategic planning to make the most of social media and connect with their audience.

(Source: G2 Learn Hub)

10. 46% of B2B customers use social media to research products or evaluate prices with rivals.

B2B buyers use social media to research products and compare prices. They check reviews, ask for recommendations, and evaluate competitors before making a decision. This shows the need for B2B companies to stay active on social media which helps in providing useful information to attract and keep customers.

(Source: Backlinko)

B2B SEO Statistics

Top B2B SEO statistics are listed below.

1. 68% of online experiences begin with a search engine.

This means that nearly seven out of ten times people start using the internet, they do so by searching for something on platforms such as Google or Bing. People searching for information, products, or services often start by entering keywords into a search engine.

This shows the importance of Search Engine Optimization (SEO) for B2B companies. Optimizing websites for search engines helps businesses attract potential clients early in their online search. This method results in more traffic and creates more chances for conversions.

(Source: Brightedge)

2. 75% of consumers search online for information before making a purchase.

Consumers look up information on the internet before deciding to buy a product or service. Consumers research online to compare options, read reviews, and gather details before making a purchase.

Having a strong online presence with informative content is important for B2B companies.

Successful SEO makes sure that when potential buyers search for relevant information, the company's website appears in the results.

(Source: Enterprise Apps Today)

3. Barely 0.63% of users click on results from the second page of search.

Less than 1% of people click on links that appear on the second page of search engine results. This statistic shows the importance of ranking on the first page of search results. A company's website needs to rank high in search results to attract significant traffic from search engines.

B2B businesses focus on SEO to reach the first page of search results which makes it easier for potential customers to find and engage with them.

(Source: Backlinko)

4. 50% of businesses check their search engine rankings daily.

Companies check their positions in search engine results every day. Checking search engine rankings shows businesses how their SEO strategies are working and helps them make changes when needed. B2B companies need to maintain a strong online presence to compete and keep up with changes in search engines or market trends.

(Source: Databox)

5. Approximately 70% of marketers believe organic SEO is more effective than paid ads.

Marketers think organic SEO helps sell more than paid ads. This means using good content and the right keywords to bring in visitors naturally. Marketers prefer organic SEO because it builds long-term trust and engagement while pay-per-click (PPC) ads are expensive and less reliable.

(Source: Databox)

6. Content marketing costs 67% less than traditional marketing.

Making and sharing online content costs about two-thirds less than traditional ads. Blogs, videos, and social media posts help B2B companies connect with their audience without spending too much. Using SEO in content brings in more visitors, generates leads, and gives better results than older marketing methods.

(Source: Demand Metric)

7. Organic search traffic brings in twice as much revenue as other sources.

Free search engine traffic brings in twice as much income as social media and other channels. People who find a website through search are looking for something specific which makes them become customers. B2B companies that focus on SEO attract better leads and increase sales.

(Source: Brightedge)

8. Only 5.7% of pages reach the top 10 search results.

This statistics shows that few web pages reach the first page of search results. The competition is high, and search engines follow strict rules to rank websites. B2B companies use strong SEO strategies such as improving content and getting quality backlinks to rank higher and attract more visitors.

(Source: Ahrefs)

9. Proper SEO and content marketing can reduce customer acquisition costs by over 87%.

Using SEO and content strategies reduce the cost of attracting new customers. B2B companies attract potential clients without relying on expensive ads. Companies reduce marketing costs by creating valuable and search-friendly content. They build trust and credibility in their industry.

(Source: Terakeet)

10. Less than 5% of pages stay on the top page of search results for a year.

Web pages do not stay on the first page of search results for a full year. Search rankings constantly change due to search engine updates and competition. B2B companies need to regularly refresh and improve their content to keep high rankings and remain visible in search results.

(Source: Semrush)

B2B Content Marketing Statistics

Top B2B content marketing statistics are listed below.

1. ​71% of companies outsourced content promotion in 2020, decreasing to 61% in 2021​.

In 2020, 71% of companies hired outside partners for content promotion, but this dropped to 61% in 2021 which showed a shift to in-house management. This change ]\suggests that businesses feel more sure about handling their own marketing due to better control over brand messaging, lower costs, or improved in-house skills.

(Source: Content Marketing Institute)

2. ​In 2023, Linkedin (86%), Facebook (79%), and Twitter (60%) were the top social media platforms used by b2b marketers.​

LinkedIn is popular among B2B marketers because it focuses on professional networking which makes it great for reaching business audiences. Facebook and Twitter are also widely used which offer broad reach and engagement. Using these platforms correctly helps marketers connect with their audience, share useful content, and increase brand visibility.

(Source: Hubspot)

3. Facebook and Google search marketing are the paid platforms with the best ROI​.

Spending on paid ads on Facebook and Google Search works because of their large user bases and precise targeting. These platforms help marketers reach the right audience which leads to better engagement and more conversions. Using budgets wisely on these channels helps businesses get the best results and meet their marketing goals.

(Source: Hubspot)

4. ​73% of advertising firms claim to be effective in helping clients achieve content objectives​.

The success of advertising firms shows that they have strong strategies and expertise that match their clients' goals. Their effectiveness comes from understanding client needs which keeps up with industry trends, and creating content that connects with the right audience.

(Source: Content Marketing Institute)

​5. Email newsletters, blog articles, and social media posts are the top three B2B content formats​.

The popularity of email newsletters, blog articles, and social media posts shows that these formats work well for engaging B2B audiences. They provide useful information, build relationships, and keep regular communication with clients and prospects.

Using these formats helps businesses share their knowledge, solve audience problems, and turn leads into customers with helpful content.

(Source: Content Marketing Institute)

6. ​55% of successful B2B companies track their content marketing ROI​.

Tracking ROI helps companies measure how well their content strategies work, make smart decisions, and justify marketing costs. It supports ongoing improvement and keeps efforts in line with business goals. Measuring ROI also helps businesses find what works, use resources wisely, and show the value of content marketing to stakeholders.

(Source: Content Marketing Institute)

​7. 88% of Top B2B marketers prioritize audience needs over sales messages in content creation​.

B2B marketers build trust and strong relationships by creating content that meets audience needs instead of focusing on sales. This approach increases brand loyalty and long-term success, as people are more likely to engage with and appreciate helpful content.

(Source: Content Marketing Institute)

8. 60% of business decision-makers believe company content aids in product selection, and 80% prefer learning about companies through articles over ads​.

Creating informative and educational content helps influence buying decisions and often works better than traditional ads. This approach matches what business decision-makers prefer which results in more engagement and trust. Companies position themselves as experts and reliable advisors which help guiding potential clients in their decisions.

(Source: WebFX)

9. ​The content marketing and marketing outsourcing sector Is projected to be valued at over $600 billion by 2024​.

The fast growth of content marketing and outsourcing shows that businesses are investing more in these areas. Companies see the benefit of expert help and flexible solutions to improve marketing. This trend helps businesses reach their audience and stay competitive online.

(Source: Businesswire)

10. 34% of marketers publish new content several times weekly.

Posting content is important for B2B brands to stay visible and reach their audience. 34% of marketers share new content such as videos, blogs, or podcasts, several times a week, while 33% post daily.

Regular updates help attract customers, boost search rankings, and keep audiences engaged. Providing useful content also helps businesses build trust and grow strong connections with their audience.

(Source: Hubspot)

B2B Sales Statistics

Top B2B sales statistics are listed below.

1. B2B buyers complete 57% to 70% of their research before contacting sales.

Today’s B2B buyers do their own research before talking to a sales representative. They depend on online resources, reviews, and industry content to guide their decisions. Businesses need to offer clear and detailed information online because of the change in buyer behavior. Buyers form opinions and narrow down their options long before they reach out to a sales team.

(Source: Saleslion.io)

2. 77% of B2B buyers prefer email communication.

B2B buyers prefer to communicate with vendors through email as their main channel. This preference shows the importance of sales teams sending personalized, relevant, and timely emails. Email communication helps build trust, keeps buyers engaged, and makes the sales process easy.

(Source: SellersCommerce)

3. 61% of B2B professionals believe sales are tougher than 5 years ago.

B2B professionals believe that selling has become more difficult compared to half a decade ago. This could be due to more competition, better-informed buyers, longer sales cycles, and changing market trends. Sales teams improve their strategies, use technology, and build stronger relationships with clients to stay competitive.

(Source: SellersCommerce)

4. 72% of a Seller's time is spent on non-selling activities.

Sales representatives spend their time on tasks such as administrative work, data entry, and internal meetings instead of directly generating revenue. This reduces their ability to connect with prospects and close deals. Using sales intelligence tools and automating routine tasks free up time which helps in increasing productivity and improving sales performance.

(Source: 6sense)

5. 83% of B2B buyers prefer ordering or paying through digital commerce.

B2B buyers prefer to place orders and make payments digitally. This highlights the need for businesses to invest in strong digital commerce platforms that make secure transactions. Companies improve customer satisfaction and simplify the purchasing process by meeting buyer expectations for easy and efficient digital experiences.

(Source: Gartner)

6. Over two-thirds of B2B buyers prefer emails as their method of contact.

Email is the top communication choice for most B2B buyers. This makes it essential for sales and marketing teams to create personalized and relevant email content that meets buyer needs and expectations.

(Source: SME Today)

7. By 2025, 80% of B2B sales interactions will occur via digital channels.

B2B sales interactions are expected to happen through digital channels which focus on the fast-growing shift toward digital sales. Businesses adapt by improving their digital platforms, using virtual communication tools, and adopting online sales strategies to match changing buyer behaviors and preferences.

(Source: Gartner)

8. By 2026, 65% of B2B sales organizations will transition from intuition-based to data-driven.

The growing focus on data-driven decision-making in B2B sales focuses on the increasing role of analytics in shaping successful strategies. Businesses understand customer behavior, improve sales processes, and boost overall performance by using data insights which helps in making decisions based on facts rather than guesswork.

(Source: Gartner)

9. Only 24% of B2B buyers in sales rep-led purchases completed a high-quality deal, versus 65% who self-navigated.

B2B buyers who handle the purchasing process on their own get better results than those who rely on sales representatives. It focuses on the need for businesses to offer clear information and self-service options which help buyers secure better deals.

(Source: Clevenio)

10. When B2B buyers experience a self-reflective learning path, they are 147% more likely to buy more than originally planned.

Engaging B2B buyers in a self-guided learning process helps them explore products independently and increases the chances of expanding their purchase scope. The importance of educational content and interactive tools that guide buyers to meet their needs and create more sales opportunities.

(Source: Gartner)

B2B Marketing Analytics Statistics

Top B2B marketing analytics statistics are listed below.

1. 87% of marketers identify data as the most underutilized asset at their companies.

Marketers understand that data has great potential to guide business decisions and strategies. This shows that many companies are not making full use of their data. Businesses discover new opportunities, improve customer experiences, and boost their overall marketing success by using data accurately.

(Source: WebFX)

2. 72% of B2B marketers use social media publishing and analytics tools.

B2B marketers are now using social media tools to schedule posts, publish content, and monitor performance. These tools help them manage social media, track engagement, and make real-time changes to improve their campaigns and connect better with their audience.

(Source: Content Marketing Institute)

3. 69% of B2B marketers use email marketing software.

B2B marketers use email marketing platforms to create, send, and evaluate email campaigns. These tools help them personalize messages for prospects and clients, track open and click rates, and measure how well their email business marketing is working.

(Source: Content Marketing Institute)

4. Marketing analytics Influence only 53% of companies’ marketing decisions.

Companies use marketing analytics when making decisions. This means many businesses are not fully using data insights to shape their marketing strategies which result in missed opportunities to improve performance and ROI.

(Source: WebFX)

5. 48% of B2B marketers use customer relationship management (CRM) platforms.

B2B research companies use CRM systems to handle interactions with current and potential customers. These systems help keep customer information organized, track conversations, and support sales and marketing efforts. This leads to stronger customer relationships and helps businesses grow.

(Source: Content Marketing Institute)

6. 40% of marketers say demonstrating their marketing ROI is their top challenge.

Marketers have a hard time measuring and proving the return on investment for their marketing efforts. This challenge makes it difficult to justify budgets, allocate resources, and show how marketing strategies contribute to business goals.

(Source: WebFX)

7. 20% of B2B marketers use predictive analytics.

Small groups of B2B marketers use predictive analytics to predict future customer behaviors and trends. They understand customer needs in advance, personalize marketing efforts, and make smart decisions by studying past data to improve engagement and increase conversions.

(Source: WebFX)

8. Companies are 6 times more likely to be profitable if they use data-driven marketing.

Companies that use data analysis to shape their marketing strategies have a much higher chance of being profitable. Using data helps create focused campaigns, manage resources wisely, and track results which helps in achieving financial success.

(Source: WebFX)

9. 74% of marketers set goals, but only 50% achieve them always or most of the time.

Most marketers set goals for their campaigns, but only half regularly achieve them. This gap shows the need for better planning, execution, and tracking to make sure marketing efforts are to the expected results.

(Source: Backlinko)

10. Conversions are the most common metric to evaluate content performance.

Marketers measure content success by tracking conversion rates, such as form submissions, downloads, or purchases. Monitoring conversions helps them understand how well their content encourages desired actions and supports business goals.

(Source: Content Marketing Institute)

Artificial Intelligence (AI) and B2B Marketing Statistics

Top AI and B2B marketing statistics are listed below.

1. 91% of B2B marketers using generative AI rely on free tools such as ChatGPT.

B2B marketers use free AI tools such as ChatGPT to improve their marketing. These tools help create content, analyze data, and engage customers. They save time, reduce costs, and make work easier. Companies focus on better strategies and reach their audience by using AI.

(Source: Content Marketing Institute)

2. 78% of marketers are comfortable using AI for personalization.

B2B research companies feel comfortable using AI for personalization. AI studies customer data to create customized content and experiences. This increases engagement, builds better relationships, and makes marketing more successful. Businesses use AI to provide more relevant and meaningful interactions which help them connect better with their customers.

(Source: WebFX)

3. 72% of B2B marketers use generative AI.

B2B marketers use generative AI to improve their marketing. These tools help produce content, examine data, and handle repetitive tasks. This makes work easier, saves time, and improves how businesses connect with their audience.

(Source: Content Marketing Institute)

4. 61% of B2B marketers report their organizations lack guidelines for generative AI use.

B2B marketers use generative AI without set rules. Work becomes inconsistent, and ethical problems happen without clear guidelines. This shows the need for businesses to create simple rules to use AI properly while making sure it is helpful, fair, and used the right way.

(Source: Content Marketing Institute)

5. 50% of marketers use AI for their campaigns.

B2B research companies use AI in their campaigns. AI helps automate tasks, study customer behavior, and improve content delivery. This makes marketing focused which helps businesses reach the right audience easily.

(Source: WebFX)

6. 50% of marketers have concerns regarding AI data privacy and ethics.

Half of marketers worry about data safety and moral issues with AI. These concerns show the need for safe and fair AI use to protect customer information and keep trust.

(Source: WebFX)

7. Almost 53% of marketers use AI for data analysis

Marketers fear data safety and right-or-wrong issues with AI. They worry about the misuse of customer information and unfair practices. These concerns show the need for clear and fair AI rules to protect data, ensure honesty, and maintain customer trust in businesses that use AI for marketing.

(Source: WebFX)

8. 51% of B2B marketers use generative AI to brainstorm new content topic ideas.

A small majority of B2B research companies use generative AI to find new content ideas. This use of AI helps boost creativity and keeps a constant flow of helpful and engaging content for their audience.

(Source: Content Marketing Institute)

9. 45% of B2B marketers use AI tools to research headlines and keywords.

B2B media companies use AI to improve headlines and keywords. This helps boost search rankings which make content easier to find and attract the right audience.

(Source: Content Marketing Institute)

10. 45% of B2B marketers use AI to write content drafts.

Many B2B marketers use AI to write content. This makes the writing process faster and helps create articles, blogs, and other materials more quickly which improves work speed and productivity.

(Source: Content Marketing Institute)

How can B2B marketing statistics improve your sales strategy?

B2B marketing statistics help businesses improve their sales strategy by showing what works and what does not. These numbers provide insights into customer needs, buying habits, and market trends, which helps businesses to improve their sales strategies.

Understanding this data helps companies focus on the right audience instead of wasting time on uninterested buyers. Marketing campaigns become more successful when businesses know which ads, emails, or social media posts get the best response.

Tracking industry trends allows businesses to stay ahead of the competitors and adjust their strategies based on market changes.

Knowing what customers want helps businesses offer better products and services. Sales teams perform better when they understand which sales techniques work best. Studying past sales data helps businesses close more deals and increase sales.

What are the most important B2B marketing metrics to track?

Lead generation is one of the most important B2B marketing metrics, as it shows how many potential customers show interest in a product or service. Conversion rate measures how many leads turn into actual buyers.

A higher conversion rate means how many B2B marketing leads turn into actual buyers. Customer acquisition cost (CAC) helps businesses know how much money they spend to get a new customer, while customer lifetime value (CLV) shows how much revenue a customer brings over time.

Return on investment (ROI) shows that marketing efforts are making more money than they cost. Website traffic, email open rates, social media engagement and B2B sales metrics help businesses understand if their marketing efforts are reaching the right audience.

How do B2B sales statistics influence lead generation?

B2B sales statistics influence lead generation by helping businesses understand what attracts potential customers and turns them into leads. These numbers show the best marketing strategies which allow businesses to focus on methods that work best.

For example, determining which channels such as emails, social media, or ads get the most leads. They also help businesses understand customer behaviors such as the best time to reach out or the type of content that attracts the most engagement.

Looking at sales data helps businesses improve their marketing efforts to reach the right audience and increase lead conversion. 

What percentage of B2B sales come from inbound marketing efforts?

Inbound marketing generates 54% more leads than traditional paid methods. Around 75% of B2B buyers prefer a sales process without a sales representative which shows the growing need for digital and inbound strategies.

The percentage of sales from inbound marketing is different for each industry but these numbers show that it is becoming more important in B2B sales.

What role does the B2B marketing funnel play in customer acquisition?

The B2B marketing funnel helps businesses turn potential customers into buyers by guiding them through different stages. It starts with awareness, where customers first learn about a product or service. In the interest stage, they look for more details through case studies, whitepapers, or webinars.

This leads to the desire phase, where they develop a preference for the offering with testimonials, comparisons, and targeted messaging. In the action stage they make a purchase through clear CTAs and sales follow-ups. Improving each stage of the B2B marketing funnel helps businesses get more customers and increase sales.

What are the key drop-off points in the B2B marketing funnel?

Customers in the B2B marketing funnel often drop off at 3 major stages. The common drop-off occurs between awareness and interest due to unclear messaging that fails to engage prospects which causes them to lose interest.

Another major drop-off occurs between interest and consideration due to complex website structure, slow loading times, or broken links, which frustrate users and make them exit before exploring further. 

In the decision stage, lengthy checkout processes, unexpected costs, or unclear payment security create doubt which stops potential customers from completing their purchase.

How are B2B social media trends affecting lead generation?

B2B social media trends affect lead generation by social selling which helps sales professionals use platforms such as LinkedIn to build relationships and engage directly with potential clients which increases trust and quality leads.

Marketing automation is another important B2B social media trend which allows businesses to schedule posts and track engagement automatically. This helps companies manage leads more effectively through personalized interactions and results in higher conversion rates.

The corporate influencers are also changing lead generation as businesses partner with individuals who have strong personal brands to promote their products. This approach attracts more leads, especially from younger audiences, and boosts engagement.

Which social media platforms drive the highest B2B engagement?

LinkedIn is the leading social media platform which drives highest B2B engagement, as it helps professionals connect, share insights, and build business relationships. Twitter and Facebook also contribute to B2B engagement, but LinkedIn’s professional focus makes it the most successful B2B marketing funnel platform for businesses looking to reach other businesses.

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